June 2007

Q & A – A Fools Paradise

by Craig Garber June 28, 2007

Here are a couple of questions that have recently crossed my desk. Q: Craig, why would anyone in his right mind use direct mail when you can use the internet to get business? Plus, sending out e-mails and using Google adwords is a lot cheaper than postage, printing, envelopes, etc.

Men are from mars, and women are from…

by Craig Garber June 26, 2007

Men are from mars, and women are from… apparently a place less valuable than Mars. Here, check this out: According to the American Association of University Women Educational Foundation, college educated women earn 19% less than college educated men, 1 year after graduation. This, in spite of the fact that

It’s the most important thing to know.

by Craig Garber June 21, 2007

I’ve been studying a lot of old ads lately for a project I’m going to start working on soon, and it’s amazing how easy it is to get bogged down in complicated selling formulas when you really don’t need to. A lot of your positioning and how well something is

14 Common Mistakes: Which One Of Them Are You Making Right NOW?

by Craig Garber June 20, 2007

On yesterday’s Seductive Selling Coaching Call, we talked about how to use offline newsletters to make a bundle, and in many many cases, launch an entire empire. (You need to look no further than the example I make of myself, in this month’s Offline Seductive Selling Newsletter – http://www.kingofcopy.com/ssnl )

Why I Love The U.K.

by Craig Garber June 19, 2007

England has been very very good to me. I have a number of friends and clients there, and of course, my wife is also from England. But here’s yet another reason why you gotta love the U.K. — the government is so “open-minded.” For example, in 2004 and 2005, the

What Paris Hilton Knows… That You Don’t

by Craig Garber June 18, 2007

If you live here in America, practically a moment doesn’t go by where on some news or entertainment gossip show, they aren’t covering Paris Hilton. Right now, every night you have literally DOZENS of shows covering Paris and whether or not she is going to get out of jail, and

Happy Anniversary

by Craig Garber June 14, 2007

Today is my 13th wedding anniversary, and soon we will be leaving for a long weekend out of town, for our anniversary, and then for Father’s Day (which I may talk about tomorrow). Here are a few items related to anniversaries and relationships: I love the U.K. I have a

The Second Selling Lesson At The Sponge Docks

by Craig Garber June 12, 2007

Yesterday I told you a little story about what happened when I was over in Tarpon Springs this past weekend. Just in case you missed it, let me review a little bit here. First I’ll tell you what happened in quotes, and then I’ll answer the actual question afterwards, O.K.?:

The Selling Lesson At The Sponge Docks

by Craig Garber June 11, 2007

About 25 miles due west of where I live, there’s a small gulf-side town called Tarpon Springs. There are a few things you’ll notice when you first enter this sleepy laid-back town, which is literally right on the gulf — besides the balmy sea breezes blowing across you — even

When Less… Is More: The Cinderella Principle

by Craig Garber June 8, 2007

When I was a financial planner back in the 1990’s, I was like every other independent entrepreneur — desperate for any new business I could find. But there again, at the same time, I was frustrated because I had so many tire-kickers and looky-loos to deal with. Meaning, I had

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