July 2007

Be Careful With Questions. Very Careful.

by Craig Garber July 31, 2007

Lots of people send me copy to review with questions in the headlines or sub-headlines, and frankly this is a very dangerous thing to do. For starters, in social settings and in courtrooms, questions are often used to “trap” someone into saying something or putting themselves in a position they

Have you got junk in your trunk?

by Craig Garber July 30, 2007

What is junk mail? Well, the definition of junk mail is similar to the definition of “weeds.” A weed is any plant you don’t want, right? And most people feel the same way about junk mail. If you get a piece of mail you don’t want, you pretty much consider

Clearly, in life… nothing is impossible.

by Craig Garber July 28, 2007

Have you ever had something so unbelievably incredible happen to you, it was almost too good to be true? Have you ever experienced something so strange it actually felt surreal? That the results of your efforts went SOOOO far beyond what you expected it seemed impossible? Well, I have had

Another Reason Why The ‘Convincing’ Business Sucks

by Craig Garber July 27, 2007

If you own any of my products that come with Audio CD Interviews, or if you’ve ever heard me being interviewed live, then you’ve probably heard me make the comment that “being in the convincing business sucks.” What I mean by this, is that you’re FAR better off spending your

A Happy Birthday Wish For Nick, And A Lesson For Us All

by Craig Garber July 25, 2007

Donny Deutsch is the captivating host of “The Big Idea” — an interview show with provocative guests that’s on television nightly, here in the states. Before he landed this television show, Donny was the CEO of Deutsch, Inc. — a small advertising firm Donny took over from his father, and

Role Models: Oprah versus The Donald versus Martha. Guess who wins?

by Craig Garber July 23, 2007

Well I’m back here in the good old US and A, after my trip to the UK and Portugal. I learned quite a bit while overseas and I’ll be discussing it in next month’s offline newsletter. I also got caught up on some new reading, but there again… nowhere near

Black, White, Yellow? It’s all Greek to me.

by Craig Garber July 19, 2007

So I spent the past 4 days in England — sick with a cold from not sleeping on the plane flight over — but enjoying myself none the less, and on my road to recovery. England is a huge melting pot, culturally — as much as New York City, for

The Right Way… And The Wrong Way… To Structure An Offer

by Craig Garber July 13, 2007

By the time you read this, I will be well on my way to London’s Gatwick airport for a little r & r. Today is Friday the 13th, and many folks consider this an unlucky day. The fear of Friday the 13th is called paraskavedekatriaphobia, which comes from the Greek

Who said: oderint dum metuant

by Craig Garber July 12, 2007

Gaius Julius Caesar Augustus Germanicus was assassinated on January 24th, 41. Not 1941, but 41. You see, Gaius Julius Caesar Augustus Germanicus — also known as Caligula, the third Roman Emperor, was also one of the most hated and despised men to ever walk the face of the earth. Caligula

Sometimes You Deserve To Get Swindled — Maybe

by Craig Garber July 10, 2007

A quote falsely attributed to P.T. Barnum (founder of the famous Barnum and Bailey Circus), but actually coined by famous con-man Joseph (“Paper Collar Joe”) Bessimer, said “There’s a sucker born every minute… and two to take ‘em.” Here’s a blatant example of this: Recently, here in Tampa actually, the

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