January 2008

Last Day To Get This — And It’s Free!

by Craig Garber January 31, 2008

Today’s the last day you can take your free test-drive of this month’s offline issue of Seductive Selling, and if you don’t get your hands on it, here’s what you’re missing: TWELVE pages of real-live marketing examples, including a long-form sales letter and display ad for a famous classic marketing

When to step out of character… and how to get paid a bundle for it.

by Craig Garber January 31, 2008

Yesterday I had a very interesting conversation with a couple of hard-working marketers who sometimes write copy for their clients. They were telling me about a campaign they put together they were very sure would work, but for some reason, didn’t. I asked them about the details of their campaign

Us versus them, works every time.

by Craig Garber January 29, 2008

This is a bit of an advanced topic, but… if you can remember to always make your weakness, or your perceived weakness, your strength — your result will usually cripple your competition. For instance, no matter what you’re doing, there is nothing that gives your actions more energy than finding

Pop culture part 2: Who said that?

by Craig Garber January 24, 2008

I cannot tell you how wonderful my Mastermind group meeting went yesterday. Most of the people in the room are continuing to make dramatic financial improvements, and they are also making “chasing the demons away” breakthroughs as well. This is when life starts getting good. Believe me, I’ve been on

Pop culture and you.

by Craig Garber January 23, 2008

Today and tomorrow I’m going to be sequestered away with the members of my Mastermind group who come down here to Tampa three times a year to work on their businesses and do a massive brain dump, which generally gets their heads fairly well sorted out. I’ve got people from

An almost fool-proof way to get your mail opened and read.

by Craig Garber January 23, 2008

First, a quick announcement: My products page has been cleaned up and organized. It is much easier to navigate and it’s now categorized. You can see it for yourself, right here: http://www.kingofcopy.com/products/ And now on to today’s tip: I have piles of papers all over the house. Magazines, books, letters,

Yes, but where’s the ammunition?

by Craig Garber January 22, 2008

May sound silly, but when you know what you’re talking about, you will actually write much better and have much more to say. I have been reminded of this frequently lately, as I am almost finished with my Seductive Selling® book. If I tried to cover every single Seductive Selling®

What makes men rich?

by Craig Garber January 18, 2008

Regardless of where you live and what you do, everyone wants money. It doesn’t even matter what age you are. My kids, who are now 17, 15, and 7, have all wanted money since they were little. But if everyone wants it so badly, then why is it so few

A must-have 3-step formula for selling

by Craig Garber January 16, 2008

The other day I asked the question, “When is enough?” If you remember, we were talking about the research involved in writing your marketing material. Here’s a simple formula to use, to determine when you’ve done enough research. One, do you know your prospect? Most people mistakenly only focus on

Multiple ways to rapidly escalate your sales cycle

by Craig Garber January 14, 2008

I just wanted to let you know my monthly Seductive Selling Coaching Call will be taking place tomorrow afternoon at 2pm Eastern time, and this month’s call will be on “Multiple Ways Of Using Scarcity To Rapidly Escalate Your Selling Process” On this call we’ll be discussing how to use

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