April 2008

Last day to get your hands on this: Ouch! (+ new video!)

by Craig Garber April 30, 2008

Today’s the last day to get your hands on this month’s issue of the Seductive Selling offline newsletter. Here’s what you’re missing out on: • 9 pages of marketing examples, critiques and re-writes!• Why the third time really IS a charm! (This one isn’t what you’re thinking, either.)• The biggest

Leverage an expert – whether you have one or not.

by Craig Garber April 28, 2008

Making yourself believable is one of the big overall objectives you should have when you’re writing copy. And you’re not going to be believable unless your copy is believable first. In reality, all the believability you need is in your research. I remember, the first long-form sales letter I wrote

From homeless to best-selling author: how it happened.

by Craig Garber April 28, 2008

A man I know spent years and years going from one dead-end job to the other, bouncing around like a tennis ball inside an empty box until he finally was able to buckle down and get serious. In fact, at one point in time, he was so broke, he was

About forgiveness.

by Craig Garber April 24, 2008

After years of working with hundreds of different clients, and frankly, after putting a good bit of effort into this on my own behalf, it’s become crystal clear that one of the things we all have to do to move forward, is forgive. Now forgiveness is a strange thing. See,

Is Social Media for you? Are you using this newest “buzz?”

by Craig Garber April 23, 2008

I’ve been hearing a lot of buzz about something called “Twitter.” Twitter’s like an instant blog that lets you record stream-of-consciousness rapid-fire random thoughts. I haven’t figured out how to use it as a selling tool yet, but if you’d like to check it out and follow me on twitter,

How to create sheer and utter “chaos” in your prospect’s mind:

by Craig Garber April 23, 2008

I received a number of enthusiastic comments on my blog, about my last tip — which had to do with some technical copywriting issues — so let me spend some more time on pure sales copy dogma. (Oh, and this afternoon I’m going to have a quick bit about social

Does your sales copy “stammer?”

by Craig Garber April 21, 2008

When you’re selling something — especially in print — you’d better be smooth and you’d better make sure you’re giving everything you’ve got. Because you don’t usually get a second chance to make a first impression, and when you’re selling in print, this rule has even less flexibility. A big

The Science of predicting what works.

by Craig Garber April 17, 2008

What a week this was. Busy as all get-out, I’ll be looking forward to this weekend — I’m overdue for some down-time. If you took advantage of the sale I was running this week, thanks. We appreciate your business and I’m looking forward to hearing about your experience with the

5 hours left: $200 off Seductive Selling System Blowout!

by Craig Garber April 17, 2008

Apparently, my blog has been getting so much traffic for people watching this hour-plus sales copy critique, several people have sent in e-mails saying the video is moving somewhat slowly. So to make things easier, I’ve also posted the video on my website at http://www.kingofcopy.com/media/video/critiques/sssystemsale/ And remember, come hell or

This video took literally 13 hours to make — you must see it.

by Craig Garber April 16, 2008

In response to the huge sale I was running on my Seductive Selling System, and the incredible offer I made, several people who were still on the edge of the fence, sent in e-mails wondering what the sales copy critiques inside the system, are like. I figured the best way

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