Comments on: If you can give your son or daughter only one gift, let it be the gift of "Enthusiasm" http://www.kingofcopy.com/2008/08/08/if-you-can-give-your-son-or-daughter-only-one-gift-let-it-be-the-gift-of-enthusiasm/?utm_source=rss&utm_medium=rss&utm_campaign=if-you-can-give-your-son-or-daughter-only-one-gift-let-it-be-the-gift-of-enthusiasm Musings Of An Ex New-Yorker Just Trying To Make Sense Of It All: A Daily Dose Of Unconventional Copywriting, Marketing And Inspirational Hoo-Ha For The Intellectually Adventurous Wed, 01 Feb 2012 16:20:40 +0000 hourly 1 By: Bill Parlaman http://www.kingofcopy.com/2008/08/08/if-you-can-give-your-son-or-daughter-only-one-gift-let-it-be-the-gift-of-enthusiasm/comment-page-1/#comment-159 Bill Parlaman Mon, 11 Aug 2008 19:12:00 +0000 http://www.kingofcopy.com/wordpress/?p=387#comment-159 Craig,<br/><br/>I think the headline worked well because there is a ton of curiosity here with a big ol' benefit!<br/><br/>I mean who wouldn't want to take a two year trip with full pay...?<br/><br/>You would want to find out more...<br/><br/>Then, he hits you with a negative qualifier..."Only Men With Imagination Can Take It."<br/><br/>I would think if you use the word "imagination" you can really play up on the "Dreamers" of the world.<br/><br/>If you had an active imagination this would play right into your hands...a perfect emotional buy button!<br/><br/>Looking forward to your response! Craig,

I think the headline worked well because there is a ton of curiosity here with a big ol’ benefit!

I mean who wouldn’t want to take a two year trip with full pay…?

You would want to find out more…

Then, he hits you with a negative qualifier…”Only Men With Imagination Can Take It.”

I would think if you use the word “imagination” you can really play up on the “Dreamers” of the world.

If you had an active imagination this would play right into your hands…a perfect emotional buy button!

Looking forward to your response!

]]> By: Edbiz World http://www.kingofcopy.com/2008/08/08/if-you-can-give-your-son-or-daughter-only-one-gift-let-it-be-the-gift-of-enthusiasm/comment-page-1/#comment-158 Edbiz World Fri, 08 Aug 2008 18:24:00 +0000 http://www.kingofcopy.com/wordpress/?p=387#comment-158 Hi Craig, <br/>I think it sounded like "I will pay for your two years if you have imagination".Everyone thinks they have one and so it must have worked.Since imagination (which infact is a huge qualification) does not look big materialistically. <br/><br/>With Regards,<br/>Kumar Hi Craig,
I think it sounded like “I will pay for your two years if you have imagination”.Everyone thinks they have one and so it must have worked.Since imagination (which infact is a huge qualification) does not look big materialistically.

With Regards,
Kumar

]]> By: Mike Porter http://www.kingofcopy.com/2008/08/08/if-you-can-give-your-son-or-daughter-only-one-gift-let-it-be-the-gift-of-enthusiasm/comment-page-1/#comment-157 Mike Porter Fri, 08 Aug 2008 14:53:00 +0000 http://www.kingofcopy.com/wordpress/?p=387#comment-157 Craig, the Headline worked, because it correlated to the concept of to whom the college was established. A forward, ambitious thinking pioneer. So if you have those qualities then come join. Craig, the Headline worked, because it correlated to the concept of to whom the college was established. A forward, ambitious thinking pioneer. So if you have those qualities then come join.

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