September 2008

Only 12 hours left to get your hands on this!

by Craig Garber September 30, 2008

Today is the last day to get your hands on this month’s Seductive Selling Newsletter. In addition to a very candid interview with Peter Thomson from the UK, an excellent marketer who sold his business for 4.2 million UK pounds (over $8.4 Million dollars) and retired at age 42, you’ll

How to bring color, vibrancy, and life to your sales copy:

by Craig Garber September 30, 2008

Most people have a stack of long-winded adjectives up their sleeve, and they use them liberally when they are crafting sales messages. For example, they describe a building as a “big, giant monolithic slab of concrete”… or they’ll call a field of poppies a “brightly-colored field of flowers.” They mistakenly

Last day to get this: 2 Free sales copy critiques, loads of other stuff

by Craig Garber September 29, 2008

Tomorrow is the last day to get your hands on this month’s Seductive Selling Newsletter. In addition to a very candid interview with Peter Thomson from the UK, an excellent marketer who sold his business for 4.2 million UK pounds (over $8.4 Million dollars) and retired at age 42, you’ll

Once fat, now fit: The power of contrast and how to use it…

by Craig Garber September 26, 2008

Yesterday’s e-mail bought a flood of positive comments into the office, thanks for that. Today I want to point out something you can easily to create curiosity and increase your pulling power. When you talk about something that somehow changed or can make you change from one situation to another…

Interesting story: These are very scary times, aren’t they? Here’s why…

by Craig Garber September 25, 2008

The country’s a mess. We’re potentially in the middle of the most dangerous and devastating financial crisis we’ve ever seen before. Some of the largest and most venerable financial institutions on Wall Street have gone under, and many others have Stage 4 Cancer. Which means, in a case like this,

What’s in a name? These three things:

by Craig Garber September 24, 2008

I don’t think I’ve spoken about this too much, but Lord knows I sure give loads of advice about it in my consulting practice, so let’s get on the stick. People often get stuck on naming their business right. The problem is, for some reason people have loads of personal

Don’t mistake being clever for being smart

by Craig Garber September 23, 2008

One of the things loads of people take advantage of when they subscribe to my offline newsletter, are the free sales copy critiques you get with your subscription. As you’d imagine, I get to see loads of copy for many different kinds of ads in many different industries. Sometimes people

Why most offers fall very short

by Craig Garber September 19, 2008

Next to your headline, the greatest determinant of your success is the offer you’re making. Just think about something you like buying — if the vendor’s offering you more of it, or if your perception of it is greater — aren’t you going to be that much more inclined to

Don’t confuse information with understanding.

by Craig Garber September 18, 2008

Although I spend a great deal of time talking about marketing, copywriting, and how your understanding human emotions allows you to sell to these emotions… much of what I do — at least from my perspective — is rooted in plain old common sense. Sadly, it’s been my observation that

Things you might not know about niching your business

by Craig Garber September 17, 2008

One of the big popular “things you’re supposed to do,” is to “niche” your business. Since there are so many misconceptions about this, I thought it would be helpful to clarify a number of these things, and perhaps dispel the myths about them. Nothing like a little clarity every now

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