Once fat, now fit: The power of contrast and how to use it…

Yesterday’s e-mail bought a flood of positive comments into the office, thanks for that.

Today I want to point out something you can easily to create curiosity and increase your pulling power.

When you talk about something that somehow changed or can make you change from one situation to another… or something that uses contrasting terms to describe it, you’re adding drama and curiosity to the situation.

And you don’t need to look any further than the cashier aisles in your local grocery store, to know that drama and curiosity sells and sells and sells. This is why people watch reality TV — they’re curious about everyone else’s drama.

The good thing is, you don’t need to be a world-class copywriter to do this, either.

So let’s take a look at a few examples to see what I mean:

“Now You Can Travel Around The World… Without Leaving The Comfort Of Your Home!”

“Eat Filet Mignon On A Pauper’s Salary!”

“Look Like A Runway Model In Less Than Two Minutes!”

“Yesterday I Ran 7 Miles — Two Weeks Ago I Couldn’t Get Out Of Bed!”

“How To Make Decisions Lightening Fast — NO Thought (Or Brains) Necessary!”

Obviously that last one wasn’t real. But you get what I’m saying, don’t ‘cha?

Don’t forget to use this technique. It’s easy… it’s fast… and it works.

Have a great weekend.

Now go sell something, Craig Garber

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