by Craig Garber
October 20, 2008
Everybody loves a challenge, right? Even if you’re a moron, when someone wants to test your mettle, it’s just human nature to want to rise up to the challenge. In fact, many entrepreneurs I know, have become wildly successful, simply because when they were younger, authority figures questioned their ability
by Craig Garber
October 17, 2008
The discussion around “Does long copy work?” is as old as the hills. The argument against long copy, of course, is that no one’s going to read that much. That people aren’t that patient, that no one has time for this nowadays… But here’s the thing. The same way people