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October 2008

LAST DAY To Get This In Your Mailbox:

by Craig Garber October 31, 2008

I’m off to Orlando this weekend, for some fun with the family. Between Universal’s Halloween Horror Nights, Epcot’s Food & Wine Festival, and my 45th Birthday, this’ll be a good weekend. Anyway, today is the LAST DAY to get your hands on this month’s Seductive Selling Newsletter. In addition to

Tomorrow: Last Day To Get Your Hands On This!

by Craig Garber October 30, 2008

Tomorrow’s the last day to get your hands on this month’s Seductive Selling Newsletter. In addition to Part 2 of a very candid interview with Peter Thomson from the UK, an excellent marketer who sold his business for 4.2 million UK pounds (over $8.4 Million dollars) and retired at age

Why doesn’t everyone use this market research tool? It REALLY works.

by Craig Garber October 30, 2008

In case you didn’t get to participate in the “money test” I ran yesterday, you can still get in right here: http://www.kingofcopy.com/booksurvey If you who did participate, thank you, and I mean that, sincerely. The results and the market research are very interesting and I’ll publish them sometime next week,

Can you pass this money test?

by Craig Garber October 29, 2008

I’m close to releasing one of my books, and I have a few questions to ask you about it, first. Can you answer them and will your answers be the right ones? Find out, by answering this “money test” right here: http://www.kingofcopy.com/booksurvey Now go sell something, Craig Garber P.S. The

How to write and create and have your mind infused with fresh new ideas:

by Craig Garber October 28, 2008

For thousands of years, mankind has progressed and developed, and overcome one objection after another… not through the application of hard work, but through the creation of fresh new ideas. But as you will see, what’s new is often not new at all. It’s just that what’s between your ears

The pink elephant in the room no one wants to talk about.

by Craig Garber October 24, 2008

Do you know what the “pink elephant in the room” means? It’s a metaphor for “something uncomfortable” no one wants to talk about. So for example, lots of personal issues may fall under this category: marital infidelity, a recent stint in rehab, your kid’s arrest, someone’s critical illness or a

A brief announcement: prepare yourself for tomorrow’s maelstrom.

by Craig Garber October 23, 2008

I have a webinar to prepare for today, so I don’t have time to put together a daily missive. But… tomorrow I’m going to talk about something I haven’t mentioned here before. It’s something that’s looming in everybody’s mind. I was asked the other day why I haven’t talked about

How to use multiple question quizzes to "snag" your prospects, hook… line… and sinker.

by Craig Garber October 22, 2008

Monday we talked about using quizzes. There are a few ways I’ve used quizzes in my copy. One is, to introduce the quiz early on. This sets the authoritative tone early in your message, and it peaks your prospect’s curiosity. But what kinds of questions should you be asking? Good

Here’s a task you’re not worthy of.

by Craig Garber October 20, 2008

Everybody loves a challenge, right? Even if you’re a moron, when someone wants to test your mettle, it’s just human nature to want to rise up to the challenge. In fact, many entrepreneurs I know, have become wildly successful, simply because when they were younger, authority figures questioned their ability

But please, are you experienced?

by Craig Garber October 17, 2008

The discussion around “Does long copy work?” is as old as the hills. The argument against long copy, of course, is that no one’s going to read that much. That people aren’t that patient, that no one has time for this nowadays… But here’s the thing. The same way people