Important: Last Day To Get Your Hands On This, Plus A Goofy Video

Today is the last day to get your hands on this month's issue of Seductive Selling. Over the last 60 days, our subscriber base has grown rapidly, and we now have readers in 12 different countries. This month's issue packs a wallop -- here's just a small sampling of what's inside:

* Churchill once said, "There are two reasons for everything -- a good one, and the real one." Find out how this applies when you're selling, because once you understand this, you can cut through all the clutter in your prospects lives MUCH easier! (Because you're finally telling them what they want to hear!)

* More mysteries of Rosser Reeves and the USP (Unique Selling Proposition), finally revealed!

* The secret of positioning and how to get maximum leverage out of the right positioning in your business. Frankly, this one's based on something I learned that came out of a therapy session I had a long time ago, when I began cleaning up all the dirty water that had been lying inside my head for years!

* The good, the bad, and the ugly about making your positioning based on "Who you are" versus "What you do." Be forewarned on this one!

* The cold hard truth about the recession! Yes, it IS here, and there's only ONE way to overcome what it can do to your business -- ignore this one ONLY at your own peril!

* Discover the fastest way for a beginner to get really good at writing copy. And no one ever got as good as I did, as quickly as I did, so listen VERY closely to what I have to say on this one!

* How to research your customer thoroughly before you start writing and preparing your sales and marketing material: 6 specifics you MUST consider.

* If you're having some emotional troubles... in this issue I give you 4 ways to work through your problems. (Yes, you get everything in this issue, even mental healthcare and clarity!)

* Find out what was right... and what wasn't right with this ad I recently ran!

* In this month's Weekend Update: Hollywood's Richest Women... "Enhances your performance," all the time!... Everyone has a price, right? Maybe not!... Size DOES Matter... & Cool Url's!

* Read all about The Tasmanian Devil, and how he cranked out $70,000 in sales in just three weeks: 5 Steps You MUST Follow To Achieve This Same Kind Of Success!

Get all this and much much more, plus... now it's FREE! Yes, you can now test-drive Seductive Selling AND get 15 bonus gifts, absolutely free for 30-days! Get your free 30-day test drive of the newsletter, and get 15 bonus gifts (that are genuinely valuable - just watch the video), right here: http://www.kingofcopy.com/ssnl

Now go sell something, Craig Garber

P.S. Remember, today's the last day to get your hands on all this, so take your free test-drive right here: http://www.kingofcopy.com/ssnl

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on my blog -- it's important you let me know what you're thinking!:

Here are ALL the King's products: http://www.kingofcopy.com/products

New Free Recording Now Posted

I was going to go over the formulaic headline strategies we talked about the other day, but I thought this might actually be more valuable to you.

Last night, me and Mike Miget - an excellent marketing strategist who's run a very successful mtg business for the last 16 years -- put on a fre.e teleseminar, and the recording of it is now posted.

I realize you may not be in this business, but nevertheless, the marketing ideas and strategies we covered are very solid and very applicable to every industry. We also covered loads of "nuts and bolts" about putting ads together and marketing in general.

If you'd like to listen to the recording of the call, as well as a recording of another call we did last week, please feel free to do so at http://www.loturnaround.com/replay

Then, let me know your thoughts about the call afterwards. You can post your comments to the blog Mike and I have created at http://blog.loturnaround.com or on my blog here below.

Have a good weekend and we'll cover the stuff about the headlines next week, for sure.

Now go sell something, Craig Garber

P.S. Make life the way you want it, that's what happened here: http://www.kingofcopy.com/dreamscometrue -- check it out now.

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on my blog -- it's important you let me know what you're thinking!:

Here are ALL the King's products: http://www.kingofcopy.com/products

Craig, your Seductive Selling Newsletter Sucks:

This is the subject line of an e-mail I recently received. Since I put my heart and soul into writing my Seductive Selling Newsletter (which is my offline monthly business and marketing newsletter that is read in 12 countries), I was curious to read the rest of this message, which went like this:

"Craig, your Seductive Selling Newsletter sucks... …any laziness I may be experiencing right out of my body… flushes it down the toilet, and adds a swift kick in the ass for good measure.

Craig, we’ve never met, though we have some mutual friends, however I had to send you this email.

I’m not one to just go around sending in testimonials, but I gotta give credit where credit is due. Your Seductive Selling newsletter is awesome! In the classic style of Gary Halbert and Dan Kennedy, you're able to connect with your readers in a way that few writers are able to do.

I also have to tell you that I really resisted becoming a subscriber. With all that I have going on, I really didn’t need “something else to read” each month, but after borrowing a few past editions from another subscriber, I couldn’t put them down.

It’s like you said…

It’s not the wonderful marketing information… and it’s not the incredible sales copy re-writes and “A-Ha” ideas…

It’s the fact that you put your heart and soul into every single word every month which helps you to connect with those folks “who get it.”

Your newsletter is like super, ultra, premium, HIGH OCTANE fuel for creating explosive business growth!

Being a marketing consultant/copywriter/info-marketer myself, I know how challenging this task is and from what I can tell – you’ve mastered it. I respect it and now I will read it!

Great job!

By the way, I ordered a number of past editions and they now sit in my library, lovingly housed in their own binder and each nestled in a thick document protector right next to my entire Halbert collection, Kennedy collection, and Ted Nicholas collection.

I look forward to being a long-time subscriber.

Regards, Mike Capuzzi - Philadelphia, PA

P.S. Your positioning article this month was dead on! That should be mandatory reading by every business owner and entrepreneur!

P.P.S. As a fellow “lover of the leaf” I nearly fell off my deck in hysterics when I read that you too, “fertilize your lawn” with your cigar butts. My wife shoots me a dirty look every time I do this. BTW, not sure if you like the CAO brand, but you should get your hands on their
Sopranos Edition cigars. Excellent smoke!!!"

Needless to say I was thrilled to read this e-mail and even more thrilled to pass it along to you. I will also tell you that Mike went on to order every single back-issue we've ever published, so I know his testimonial was a genuine one, and I certainly do appreciate things like that.

Why don't YOU test-drive my newsletter, free for 30-days, at no ris.k to you, and see if you wind up feeling the same way about it? Check it out, right here: http://www.kingofcopy.com/ssnl

Oh, and make sure you watch the video on that page so you can see the 15 cool bonus gifts you get -- because while most people's definition of a "bonus," is something you wouldn't even let your dog chew on, that's not the case with me at all, but don't believe me - watch the video on your own.

Now go sell something, Craig Garber

P.S. Again, that's http://www.kingofcopy.com/ssnl -- check it out now, and see what everyone's buzzing about.

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on my blog -- it's important you let me know what you're thinking!:

Here are ALL the King's products: http://www.kingofcopy.com/products

THIS headline generated the biggest response:

Yesterday we talked about a split-test that a friend of mine ran. Here are the three headlines he used:

52 Ways To Win, Where Everybody Else Loses

52 Little Things That Make A Big Difference In Your Life

52 Thoughts To Change Your Life

I literally received dozens of comments and thoughts posted to my blog about which of these was the likely winner, and I have to say, the overwhelming majority... was right!

7% chose headline #1

8.3% chose #2, which was the winner just beating #3 by a hair...

8.1% chose #3

This is a pretty big margin, whether you realize it or not. See, #2 didn't beat #1 by 1.3%, it beat #1 by 24%, and this is quite a significant difference. (8.3% is 24% greater than 7%)

Lets talk about why this may have happen, and I say "may" because this is all assumptive theory at this point. Many of these comments were already identified by various people who posted yesterday.

#1 / Reality is, most people don't want to do well at someone else's expense (even New Yorkers, Dave) when it comes down to it. I think the "dog eat dog" mantra is professed by many but executed by few.

I also think "winning" in and of itself, may be a little too vague and undirected, as opposed to "winning a race," for instance, or "winning a contest." This may have had something to do with the outcome as well.

#2 / "Little things" - this is nice and easy, soft and gentle. Doesn't seem like too much work or too much of a burden. And besides, who doesn't like "little things?" And if these little things make a big difference in your life, that's even better.

One more thing that might be a little complicated, but it's very true because I've done it dozens of times in my copy. The little/big is a juxtaposition of opposites that actually offers closure that is very compelling.

In plain English, what I'm saying is that sometimes opposites, when placed near each other, offset each other and provoke curiosity.

#3 / Just isn't as powerful and may be too vague. Perhaps if you said, "52 Thoughts To Change Your Life In 30 Days Or Less" it may have been stronger -- who knows?

Anyway, this was fun and I hope you got a lot out of it.

If you're smart, you'll notice the formulaic nature of each of these headlines and how easily they can be adapted to almost anything -- but if you didn't, don't worry -- I'll talk about that on Friday.

Now go sell something, Craig Garber

P.S. There's a HUGE difference between "Who You Are" and "What You Do." Discover how to leverage them both on page 2 of this month's Seductive Selling Newsletter. Test-drive it free and get 15 REAL bonus gifts, right here : http://www.kingofcopy.com/ssnl (make sure you watch the video!)

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on my blog -- it's important you let me know what you're thinking!:

Here are ALL the King's products: http://www.kingofcopy.com/products

Which of these three headlines generated the biggest response?

So a close friend of mine recently ran a split-test on some headlines and his results were quite interesting. He was kind enough to share them with me, and even kinder to allow me to share them with you.

Here are the three headlines:

52 Ways To Win, Where Everybody Else Loses

52 Little Things That Make A Big Difference In Life

52 Thoughts To Change Your Life

As you know, a large percentage of your marketing success in any promotion you run, is based on your headline selection. And while creating headlines is somewhat formulaic, the reality is, no one really knows how any headline will do, especially versus another headline, until you either test them or roll them out in a live campaign.

So what I want you to do, is let me know which of these 3 headlines you think pulled the best response, and why.

Post your responses up on my blog at http://blog.kingofcopy.com and tomorrow or Thursday I'll give you the correct answers and my own thoughts on why things turned out the way they did.

This will be fun.

Now go sell something, Craig Garber

P.S. Learn THE Cardinal Rule about "positioning" and how to position yourself on page 3 of this month's Seductive Selling Newsletter. Test-drive it free and get 15 REAL bonus gifts, right here : http://www.kingofcopy.com/ssnl (make sure you watch the video!)

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on my blog -- it's important you let me know what you're thinking!:

Here are all the King's products: http://www.kingofcopy.com/products

Difficult vs. Impossible: You get to pick

First, I want to thank you, if you were one of the many people who responded to my blog post on Monday about Father's day. (You can read it here on my blog below, in case you missed it.)

I got lots of feedback on this post -- 90% of it was encouraging, and 10% of the people ripped me a new one. But the good thing about the internet is that it's like television: if you don't like what you're hearing, you can either change the channel or turn it off.

Anyway, this past Tuesday was the day I speak with both my Mavericks Coaching Group and my Mastermind Group (links for information on these groups are at the bottom).

One of the topics that came up was how "difficult" it is, to do certain things.

No kidding. If it was easy, everybody would get to live the dream life, right?

But there's a huge difference between being "difficult"... and being "impossible." And unfortunately, most people focus so much on the "difficult" aspect of things, they make it impossible in their own minds.

So here's a little secret about what you want to focus on when you're trying to get something done. Focus on the beginning, not the end. Step one, nothing more.

When Warren Buffet started, he focused on making his first investment, not building one of the largest insurance and holding companies in the America.

When Bill Gates started, he focused on developing his operating system, not on building the biggest software company in the world, or on becoming one of the wealthiest people in the world.

When I started, the first thing I focused on was becoming good at my craft. I wanted to be a great copywriter. Then I focused on learning how to make money with this craft. Then how to get a web page up, then how to make products to sell while growing a little list. And so on.

So focus on the beginning. Each individual step is rarely overwhelming, and usually very tangible. And almost nothing is impossible, especially in today's day and age.

Unless you make it so.

Now go sell something, Craig Garber

P.S. In this month's Seductive Selling Newsletter, you'll learn about "The Tasmanian Devil" and how he did something he once believed was impossible as well. Test-drive it free and get 15 REAL bonus gifts, right here : http://www.kingofcopy.com/ssnl (make sure you watch the video!)

If you want information on the groups I mentioned, it's here:
Mastermind Group: http://www.kingofcopy.com/mastermind
Mavericks Coaching Group: http://www.kingofcopy.com/mavericks

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on my blog -- it's important you let me know what you're thinking!:

Here are all the King's products: http://www.kingofcopy.com/products

Registration Closing For Tonight's Free Call For Loan Officers & Mortgage Brokers

Tomorrow we'll get back to our regular tips, and I also want to thank you if you've been sitting patiently through these announcements for the teleseminar for loan officers and mortgage brokers.

At 4:30 Eastern time we'll be shutting down the registration page to sign up and participate on tonight's call. It's been nothing shy of chaos here the last few days, with now close to 400 LOs signing up during this time alone.

If you haven't already signed up, this is truly your last chance to participate on this mammoth 3-hour long event. And believe me, if you've never heard me speak, you'd better be prepared for a burst of energy -- so if you're the sleepy and tired type, this call may not be for you -- especially as it moves into the night.

Here's what you can look forward to, just in the 21-page handout for the call alone!:

You said you wanted good, solid marketing information -- with NO selling -- and so Mike and I intend to give you all this and much much more. If you are an LO or a MB, you'll be receiving no less than the equivalent of a FULL marketing seminar on how to eliminate the mistakes you're making, and how to do things right instead.

Plus, right off the bat, we're giving you two more freebies (stuff with REAL value -- and with no strings attached), just to kick-off the meeting on a big power note.

Now hold on to your hats because here's just a small sampling of what's inside your handout and what we're going to cover on tonight's call:

* The three (and a half) biggest mistakes LOs make that are completely ruining your chances of selling anything -- and... how to fix 'em!

* The "Golden Rule" of selling -- and pretty much of all relationships, when it comes down to it. Get this one right and you're on your way to getting what you want, when you want it. And you don't need to be some kind of a marketing genius to get it -- this one's based on plain old common sense!

* Specific (and somewhat humorous) ways you're communicating and prospecting the wrong way.

* If you want to start making the green, then you MUST change your thinking from "selling" to something much greater. You'll find three ways of doing this.

And guess what -- this is just on the first two pages of the handout!

We'll be sending you the link to download this handout later on this afternoon for everyone who's registered for tonight's call. If you've registered already, then make sure you call in early because we're up to 643 LO's that have registered along with you! If everyone shows up, it's looking like there will probably be over 700 LOs ultimately on this call.

To register, go right NOW to http://www.kingofcopy.com/loteleseminar

And don't worry -- absolutely NOTHING will be sold on this call -- you have my word.

Now go sell something, Craig Garber

P.S. Make sure you call in early for the Teleseminar tonight, where we'll be able to get much more specific and cover much more ground. If you haven't registered for it yet, please do so NOW at http://www.kingofcopy.com/loteleseminar

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on our special LO blog, it's important you let us know what you're thinking!: http://blog.loturnaround.com

Free Teleseminar Tomorrow Night, for Loan Officers and Mortgage Brokers

This is only for those LOs who HAVEN’T registered for this call yet. For those who have already signed up, you do NOT need to re-register.

Tomorrow’s the big night! At this point in time we have 505 LO’s registered for this call. Some of the questions sent in are excellent, and the answers will show you exactly what to do, to seriously boost your business right now... and... maybe even more important -- what NOT to do!

Funny enough though, one of the biggest questions we keep getting is, “What are you guys going to be pitching on the call? You know, “What’s the catch?”

And, like I said earlier -- the answer is... “Nothing!” There is no scam here or any other catch.

At 3 hours long, this event is going to be HUGE, and like I said, I’m not going to be trying to sell you anything, nor is my special guest -- a private client of mine who’s been one of the highest-paid mortgage guys in the country for the last 12 years.

All we’re trying to do is inject some “sizzle” back into your business, by answering some of your toughest questions and by offering solutions to help you handle your most challenging objectives.

To register for this fre.e call, simply go to http://www.kingofcopy.com/loteleseminar

If nothing else, check out the video on the page. My wife told me I looked like I had ants in my pants when I made it because I couldn’t sit still.

But hey, what else is new?

Now go sell something, Craig Garber

P.S. Between my past history in financial services... the knowledge and practical application of marketing work I’ve done extensively, in your industry... and my partner’s dozen years of hard lessons learned and years of success as an actual mort-gage guy himself -- rest assured you’ll get more information on this one call, than any other course, book, seminar or workshop you’ll attend this year. So take advantage and register to get on this fre.e call, right now, while this is fresh on your mind and before anything else comes up.

It’s right here: http://www.kingofcopy.com/loteleseminar

ATTENTION: I’ve also started a new blog just for you guys. So if you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, then PLEASE leave them right here on my new blog: http://blog.loturnaround.com

Free Teleseminar for Loan Officers and Mortgage Brokers Reveals...

This is only for those LOs who HAVEN’T registered for this call yet. You do NOT need to re-register.

Unless you’ve either been in a coma for the last week, or unless you’re new to my list, then you already know about the HUGE free 3-hour teleseminar I’m putting on for Loan Officers and Mortgage Brokers, in just two more days.

Apparently, this call has created quite a buzz in the industry and LOADS of LO’s are circulating the information around, about this call.

At 3 hours long, this event is going to be HUGE, and even better -- there will be absolutely NO pitching on this call, at all. I’m not going to be trying to sell you anything, nor is my special guest -- a private client of mine who’s been one of the highest-paid LO’s in the country for the last 12 years.

All we’re trying to do is inject some “sizzle” back into your business, by answering some of your toughest questions and by offering solutions to help you handle your most challenging objectives.

To register for this free call, simply go to http://www.kingofcopy.com/loteleseminar

If nothing else, check out the video on the page. My wife told me I looked like I had ants in my pants when I made it because I couldn’t sit still.

But hey, what else is new?

Now go sell something, Craig Garber

P.S. I’ve done extensive work in your industry, and I can’t remember anyone EVER actually delivering you good quality content for free -- so take advantage of this and register to get on the free call, right now, while this is fresh on your mind and before anything else comes up.

It’s right here: http://www.kingofcopy.com/loteleseminar

ATTENTION: I’ve also started a new blog just for you guys. So if you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, then PLEASE leave them right here on my new blog: http://blog.loturnaround.com

My Father's Day confession, send me yours:

Either I've been duped or something's wrong here.

Yesterday, as you know if you life here in the States, it was Father's Day.

In the morning I went to pick up my daughter who'd been at a sleep-over the night before. I was talking to the dad of the house, and he was terrified that he had to spend Father's day trapped with his kids.

Later on, I had to run over to Michael's to get some pictures and posters framed, and I was talking with the clerk there, Joe. Joe, who's a hell of a nice fellow (he's helped me with framing several times) said, "Hey, how'd you manage to escape and get out here alone on Father's Day?"

Then I dropped my bicycle off to be tuned up and I was talking to the shop owner, asking what he was doing for Father's Day. "Thankfully, everyone in my family is out of town. So I'm just going to open a few beers, put a steak on the grill... and relax."

How come all these dads - including myself - are so stressed out on Father's Day?

I spent half the day feeling guilty, like a horrible father, because the truth is, I love my kids -- I really mean that -- and although I'm not going to win any kind of "father of the year award," I've always been there for them and I continue putting tons of time and effort into educating them about life and supporting them through whatever crisis they have going on at the moment.

And in fact, I'd do anything I have to, to protect and nurture them, and although I let them learn life's lessons the hard way, like all of us have to learn them, I'm always there to explain and show them what's going on and how to avoid getting burned a second time.

But "en masse" they drive me nuts! Individually, they're wonderful, but put them together and it's like you're at a chicken fight. All I want to do is escape!

I sit there thinking, "Why can't my kids be like all the other kids on television. Sitting around the family table or out at a barbecue, getting along, tossing a ball or whatever?"

So here's what I want to know: Is this just a spoof about real-world kids?

Do you too, love your kids but get driven nuts by them? Because I'm sitting there thinking, "This is unnatural to not want to be with your kids on Father's Day. It's like not wanting to be with your wife on Valentine's Day or something."

So let me know your experiences by either posting them to my blog at http://blog.kingofcopy.com or by replying to this message, and tell me if I'm the one who's nuts and needs therapy, or if I'm normal, O.K?

Thanks.

Now go sell something, Craig Garber

P.S. Seductive Selling Newsletter headline this month: "It's Not Easy Being Green" Take your 30-day free trial and get 15 bonus gifts, right here : http://www.kingofcopy.com/ssnl

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on my blog -- it's important you let me know what you're thinking!:

Here are all the King's products: http://www.kingofcopy.com/products

IMPORTANT: Loan officers and mortgage brokers, read this NOW:

This is only for those LOs who HAVEN’T registered for this call yet. You do NOT need to re-register if you've already done so.

I’ve posted this message about the free 3-hour teleseminar I’m giving, for LO’s, a couple of times before, but let me tell you what’s going on now: While there isn’t any limit on the number of telephone lines for this call, my co-host is also sending this invitation to his own list, which consists of 19,000 “plus” LO’s.

So while “in theory” we have room for everyone, if you’ve ever hosted one of these teleseminars before, I don’t need to tell you the reality of things, which is… there’s no way in hell, all the people already registered for this event (just north of 320 so far) are actually going to be able to get on this call. I just can’t imagine that volume of people all on one call without SOME kind of a screw-up.

This means two things: if you’re waiting to sign up, DON’T. And it also means, you’d better call in early. I normally say call in 5 or 10 minutes early -- but based on what’s going on, I’d encourage you to call in maybe 30 to 45 minutes early, to clinch a spot on this call.

That’s not a scarcity ploy, because we’re not trying to sell anything. It’s just REALITY, so use this “heads up” as you wish. Now here’s that message about the fre.e call, again:

This message is for all the loan officers and mortgage brokers on my list.

I have some exciting news for you -- and as an LO, I KNOW you haven’t had any of that in a good long while. So here goes:

If you are a loan officer or a mortgage broker, you’re probably enjoying your business nowadays, about as much as I enjoyed the last few months of marriage to my ex-wife.

I mean, let’s face it, the truth is, you feel a LOT better about yourself and your life, when you’re walking around with fistfuls’ of 50’s and 100’s in your pockets, then when you’re barely making your monthly nut, right?

Well, don’t worry, like I said, I have some exciting news for you. First, snap OUT of the funk you’re in! I know it feels like you’ve lost your mojo, but to tell you the truth, I don’t know anyone who hasn’t felt like that at one point in time in their business life.

But the key to bouncing back, and bouncing back even stronger than before, isn’t to wallow in your misery... it definitely isn’t to sit there like a deer in headlights inside your office all day, blaming the markets and reading all the miserable news about the economy and gas prices on USA Today... and it definitely isn’t to “accept defeat.”

That’s what “average people” do, it’s not what successful people do.

See, back in the 1994, a guy I worked for once told me -- I guess you can call him my first sort of “mentor”... anyway, this guy -- his name was Tom Young -- he said something to me which I’ve never forgotten. In fact, it’s so important I’ve told it to each of my kids since they were little. He said, “Craig, life is 10% what happens to you, and 90% how you react to it.”

And he was really and truly right. Reality -- which is the ONLY thing you should be concerned with -- is that no one has control over what happens to them and over the kinds of obstacles life winds up throwing at you.

But you DO have 100% total control over how you react to these things. This is why, two different people will get the same cancerous disease, and while one folds like a dried out leaf in the winter time, the other fights, quite literally for their life, with every single ounce of energy in their being… and ultimately survives.

And I will tell you now, it’s also why some folks in your industry are accepting the current economic and market conditions as their inevitable death-knoll... while others are determined to not only survive... but to THRIVE in this new economy we’re seeing.

Look, I know what it’s like to be broke, probably more than you’d ever believe. In 1997 I filed Chapter 11 after getting screwed by a greedy lawyer during a brutal lawsuit I was involved with. All I was looking to do is pull my two sons out of the abusive situation they were in, living with my ex-wife. All he was looking to do was line his pockets with my hard-earned cash.

Then, a mere 3 years later, when I was trying to shut down my financial planning practice and get my marketing and copywriting business started... again, we were flat broke. Here I was with three kids and a new baby, and all I could do was figure out how to shift debt from one card to another, month-in and month-out.

As the leader and sole provider of a family, I’m sure you’ll agree there’s nothing more humiliating than having to charge basic needs like groceries and diapers on your card, instead of paying cash for them. Right?

Thank goodness my wife kept encouraging me to keep at it, because it obviously all worked out. Right now, I’m smoking a 10-year old premium cigar as I sit here on my dock overlooking the lake and the boats going around it. (It also all worked out with my sons. We got full custody of them in 2000 as well -- a long story for another day.)

Anyway, I think I may have come up with a way to not only seriously help you and your business out, but to potentially change your entire outlook on your business, both financially and emotionally -- and therefore change your outlook on life, as well. To do this, I’m hosting a completely fre.e teleseminar with one of my private clients. This guy’s not only very ethical (I’ve had a business relationship with him for over two years and running.), but he’s actually one of the highest paid mort-gage guys in the industry, and he knows the marketing, operational and implementation end of your business, like the back of his hand.

Between his hands-on industry knowledge, and his ability to implement basic and advanced marketing strategies, and my marketing experience and ability to generate leads, there’s probably not a single issue we’re NOT going to be able to help you with on this completely fre.e call.

And don’t worry, this isn’t some sort of a back-door sales pitch to get you into some big-time coaching program. Frankly, I need another coaching program right now like I need another hole in my head. There will be NO pitching on this call.

So what I’d like you to do, is go to the teleseminar sign-up sheet at http://www.kingofcopy.com/loteleseminar -- and let me know the toughest questions or obstacles you’re struggling with, right now. We’ll answer ANY reasonable questions you send us, on this fre.e teleseminar on June 18th at 7pm Eastern time.

Again, that website is http://www.kingofcopy.com/loteleseminar. If nothing else, check out the video on the page. My wife told me I looked like I had ants in my pants when I made it because I couldn’t sit still.

But hey, what else is new?

Now go sell something, Craig Garber

P.S. Hey, the bottom line is, when life hands you lemons, you can either make lemonade... or be a sour puss. Me, I’ve always been fortunate enough to have the strength to look bad news straight in the eye and say, “I’m NOT the guy you wanna mess with,” and then proceed to figure out how to kick that particular obstacle’s ass in, and then get back to whatever I was doing.

But, the choice is yours. Everyone’s different.

I’m looking forward to helping you on this fre.e teleseminar on June 18th. So make sure you go and register for it, right now while this is fresh on your mind and before anything else comes up.

It’s right here: http://www.kingofcopy.com/loteleseminar

IMPORTANT: By-the-way, I’ve also started a new blog just for you guys. So if you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, then PLEASE leave them right here on my new blog: http://blog.loturnaround.com

Here's why your past and your future aren't necessarily linked:

I was on the way down to the Key West, driving her white Ford Mustang, wondering where this adventure was going. The summer of 1993 had been a hot sweltering summer, exactly one year before Hurricane Andrew hit South Florida, and it also had been a year of transition for me.

Just before we left, I made sure I brought my cassette tape of Pearl Jam's first album, "10." This was before all cars came with CD players, and this CD was, and still is one of my favorite discs ever spun.

As I was driving south down Federal Highway, which turned into US1 proper once you got out of Miami, I was thinking to myself how I'd love to be able to see this band in concert one day. I'd bought this CD at a used record shop in Fort Lauderdale just after it came out in late 1991, and I'd been addicted to it ever since.

But reality was, it'd be a L-O-O-N-G time before I'd have some pocket change for concert tickets. My divorce had just been finalized, and the lion's share of any money I was making went straight to child support, lawyers fees, daycare, and health insurance, in pretty much that order.

Whatever I had left covered my rent and food for the kids -- food for me was optional, but I was able to afford powdered protein shakes so they kept me going for a while.

I felt sort of awkward about going on this trip. After all, here I was with a hot blonde, driving her car SHE paid for... filled up with her gas she paid for... and staying in a hotel for a long weekend, that of course, she paid for.

All I had to offer was the music, which pretty much is something I've always been good for my entire life -- ever since I was 14 when I first stumbled across all those used record shops down in the West Village.

Up until last night, I hadn't thought about that trip to the Florida Keys in a long time. But you see, last night I took my son to the St. Pete Times Forum and we sat through the most incredible concert I've ever seen. We saw Pearl Jam play through a full set plus 2 encores, in an inspiring show that went on for almost 2 and a half hours. And as if they knew I was in the audience, they played nearly all of the songs off their first album, "10," the same album that's kept me company for so many years.

It was by far, the best concert I'd ever seen, and one that felt extra special because I've waited such a long time to see them.

Oh, and as far as whatever happened to the hot blonde... well, this Saturday will be our 14th wedding anniversary, so that worked out pretty good as well. See, sometimes nice guys do finish first, and sometimes things do work out for the best.

I'll leave you with one of my favorite quotes, from columnist and writer Andrew Corsello -- I hope you enjoy it, too: "It is far sweeter to escape, than to be merely free."

Have a great weekend and happy father's day if you are a dad.

Now go sell something, Craig Garber

P.S. Fastest growing Direct-Marketing Newsletter, now read in 12 conutries. Take your 30-day free trial and get 15 bonus gifts, right here : http://www.kingofcopy.com/ssnl

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on my blog -- it's important you let me know what you're thinking!:

Here are all the King's products: http://www.kingofcopy.com/products

Most marketing is an optical illusion and here's why:

What makes optical illusions so interesting, isn't that they cause people to make a mistake, it's that they cause everyone to make the same mistake.

And that's what most marketing is like. You see someone else doing something, and so you think, "Let me try this. It must be working, since this fellow seems to be successful." Then, your competition sees you using it and she thinks, "Holy Cow! This guy's a genius -- how'd he come up with that?"

And soon she's using the same piece.

And so on, and so on. This is the perverted business-person's version of the old schoolyard game, "Telephone," when one child whispers something into another child's ear, and this is repeated over and over again from child to child.

By the time the last child hears the story, "Mary went to get Milk with Johnny last week" is turned into something like, "Mary and Johnny are having a baby next month."

The bottom line is, if you're going to take advice from someone about something, make sure they have a proven track record and know what they're talking about. Your wife's brother, the plumber... probably isn't the best person to give you advice about why you're heart's been racing lately, just the same way that "copying" your competitor's marketing isn't the best thing for you to be doing, either.

Often, what looks good on the outside, is crumbling and about to fall apart on the inside.

So be careful, and then...

Go sell something, Craig Garber

P.S. In this month's Seductive Selling Newsletter there's a contest: Can you figure out why I WON'T run this ad again? Let me know and win my upcoming e-book, The ABC's Of Internet Marketing. Take your 30-day free trial of the newsletter and get 15 bonus gifts, right here : http://www.kingofcopy.com/ssnl

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on my blog -- it's important you let me know what you're thinking!:

Here are all the King's products: http://www.kingofcopy.com/products

An open letter to every loan officer and mortgage broker on my list: 2nd notice

This message is for all the loan officers and mortgage brokers on my list who HAVEN’T registered for this call yet. It is an exact copy of the message I send out on Monday, in case you didn’t see it the first time.

I have some exciting news for you -- and as an LO, I KNOW you haven’t had any of that in a good long while. So here goes:

If you are a loan officer or a mortgage broker, you’re probably enjoying your business nowadays, about as much as I enjoyed the last few months of marriage to my ex-wife.

I mean, let’s face it, the truth is, you feel a LOT better about yourself and your life, when you’re walking around with fistfuls’ of 50’s and 100’s in your pockets, then when you’re barely making your monthly nut, right?

Well, don’t worry, like I said, I have some exciting news for you. First, snap OUT of the funk you’re in! I know it feels like you’ve lost your mojo, but to tell you the truth, I don’t know anyone who hasn’t felt like that at one point in time in their business life.

But the key to bouncing back, and bouncing back even stronger than before, isn’t to wallow in your misery... it definitely isn’t to sit there like a deer in headlights inside your office all day, blaming the markets and reading all the miserable news about the economy and gas prices on USA Today... and it definitely isn’t to “accept defeat.”

That’s what “average people” do, it’s not what successful people do.

See, back in the 1994, a guy I worked for once told me -- I guess you can call him my first sort of “mentor”... anyway, this guy -- his name was Tom Young -- he said something to me which I’ve never forgotten. In fact, it’s so important I’ve told it to each of my kids since they were little. He said, “Craig, life is 10% what happens to you, and 90% how you react to it.”

And he was really and truly right. Reality -- which is the ONLY thing you should be concerned with -- is that no one has control over what happens to them and over the kinds of obstacles life winds up throwing at you.

But you DO have 100% total control over how you react to these things. This is why, two different people will get the same cancerous disease, and while one folds like a dried out leaf in the winter time, the other fights, quite literally for their life, with every single ounce of energy in their being… and ultimately survives.

And I will tell you now, it’s also why some folks in your industry are accepting the current economic and market conditions as their inevitable death-knoll... while others are determined to not only survive... but to THRIVE in this new economy we’re seeing.

Look, I know what it’s like to be broke, probably more than you’d ever believe. In 1997 I filed Chapter 11 after getting screwed by a greedy lawyer during a brutal lawsuit I was involved with. All I was looking to do is pull my two sons out of the abusive situation they were in, living with my ex-wife. All he was looking to do was line his pockets with my hard-earned cash.

Then, a mere 3 years later, when I was trying to shut down my financial planning practice and get my marketing and copywriting business started... again, we were flat broke. Here I was with three kids and a new baby, and all I could do was figure out how to shift debt from one card to another, month-in and month-out.

As the leader and sole provider of a family, I’m sure you’ll agree there’s nothing more humiliating than having to charge basic needs like groceries and diapers on your card, instead of paying cash for them. Right?

Thank goodness my wife kept encouraging me to keep at it, because it obviously all worked out. Right now, I’m smoking a 10-year old premium cigar as I sit here on my dock overlooking the lake and the boats going around it. (It also all worked out with my sons. We got full custody of them in 2000 as well -- a long story for another day.)

Anyway, I think I may have come up with a way to not only seriously help you and your business out, but to potentially change your entire outlook on your business, both financially and emotionally -- and therefore change your outlook on life, as well. To do this, I’m hosting a completely free teleseminar with one of my private clients. This guy’s not only very ethical (I’ve had a business relationship with him for over two years and running.), but he’s actually one of the highest paid mort-gage guys in the industry, and he knows the marketing, operational and implementation end of your business, like the back of his hand.

Between his hands-on industry knowledge, and his ability to implement basic and advanced marketing strategies, and my marketing experience and ability to generate leads, there’s probably not a single issue we’re NOT going to be able to help you with on this completely fre.e call.

And don’t worry, this isn’t some sort of a back-door sales pitch to get you into some big-time coaching program. Frankly, I need another coaching program right now like I need another hole in my head. There will be NO pitching on this call.

So what I’d like you to do, is go to the teleseminar sign-up sheet at http://www.kingofcopy.com/loteleseminar -- and let me know the toughest questions or obstacles you’re struggling with, right now. We’ll answer ANY reasonable questions you send us, on this fre.e teleseminar on June 18th at 7pm Eastern time.

Again, that website is http://www.kingofcopy.com/loteleseminar. If nothing else, check out the video on the page. My wife told me I looked like I had ants in my pants when I made it because I couldn’t sit still.

But hey, what else is new?

Now go sell something, Craig Garber

P.S. Hey, the bottom line is, when life hands you lemons, you can either make lemonade... or be a sour puss. Me, I’ve always been fortunate enough to have the strength to look bad news straight in the eye and say, “I’m NOT the guy you wanna mess with,” and then proceed to figure out how to kick that particular obstacle’s ass in, and then get back to whatever I was doing.

But, the choice is yours. Everyone’s different.

I’m looking forward to helping you on this fre.e teleseminar on June 18th. So make sure you go and register for it, right now while this is fresh on your mind and before anything else comes up.

It’s right here: http://www.kingofcopy.com/loteleseminar

IMPORTANT: By-the-way, I’ve also started a new blog just for you guys. So if you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, then PLEASE leave them right here on my new blog: http://blog.loturnaround.com

Reinvent yourself, just don't reinvent the wheel:

America is a very forgiving nation.

We've forgiven Martha Stewart, Marv Albert, and Michael Miliken for their past indiscretions, and I'm pretty confident that in time, Eliot Spitzer, Bill Clinton, and Paris Hilton will be forgiven as well.

Here's the good thing about our society, and I've specifically heard this from many people I know who live in Europe: failure is O.K. here. Either culturally, we're more accepting of this, or perhaps as individuals, we don't wear our failures... but in any case, reinventing yourself after a screw-up or mishap, is totally "allowed."

Often times, when people feel stuck, they just keep hammering away at their problem, and nothing seems to change. (This is true in business and in your personal life as well.) But in reality, if you want a different answer, sometimes you just need to ask a different question.

Human nature is such that when we've dug a hole for ourselves, the usual response to this is to dig harder, when often, what you need to do is put down the shovel.

If something's broken, fixing it isn't the only solution. Replacing it is usually just as viable a solution, and many times, a lot easier.

Few successful entrepreneurs I know have been doing the same thing or serving the same customers their entire career. Those days went out the same time the "gold watch after 20 years of service" did. Most people change careers many times before either finding the one they were meant to be in... or before they finally crack the code, or meet the person who opens the door to the promised land for them in their existing business.

Sometimes, all you need to do is send out a different marketing message and your problem's solved. Or, send out the same message to a different customer. Other times you need to jump ship and burn the boats behind you.

Regardless, though... of what you do or what you change, no one's gonna fault you for it, as long as you don't fault yourself.

Now go sell something, Craig Garber

P.S. Everyone's got a story. Here's mine: http://www.kingofcopy.com/dreamscometrue

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them here on my blog -- it's important you let me know what you're thinking!:

Here are all the King's products: http://www.kingofcopy.com/products

Copywriting tips from The Zohan: Make it 'silky-smooth'

I'm going to be all over the place today, so see if you can follow along with me here.

Last night we took the kids to see the new Adam Sandler movie, "You Do Not Want To Mess With The Zohan." It was funny as hell, as long as you like modern slap-stick provocative guy humor. And it would also probably be a great model for how middle-eastern relations could be, if everyone was willing to put all the hatred and years of "stuff" behind them.

Zohan's goal in life, was to make everyone's hair "silky-smooth," which... is how your sales copy should read, so today I'm gonna show you a slick trick to make "silky-smooth" copy easier for you.

This morning I was reading a book called "How It All Began," by Maurice Baren. It's a book filled with short one or two page anecdotal and quirky information about how some very well-known consumer companies were founded. There are lots of interesting stories in there about the founders of these companies and how serendipity played a major role in their destiny. And, how their ability to see the glass half-full instead of half-empty, allowed them to change their lives, and ultimately the lives of literally the rest of the world.

I also like the book because there's tons of old ads in there, and I enjoy studying old ads. In fact, in my library I have no less than a couple thousand pages worth of old display ads.

Old ads were much more copy-intensive and relied on the message to sell their product, as opposed to most modern ads, which rely on a picture, or some sort of meaningless "cute" quote that doesn't mean anything to anyone other than the owner of the company.

In one of these ads, from the early 1900's -- mid 1920's if I had to estimate -- an ad for SC Johnson Wax reads like this: "Even those spots that you thought were permanent will disappear like magic under Johnson's Cleaner."

Want to know how to make this copy silky-smooth?

O.K., try this: "Even those spots that you thought were permanent, disappear like magic under Johnson's Cleaner."

Look carefully, can you spot the difference?

Yep, I got rid of the word "will." In many cases, when you tell someone something "will" happen, it's not tangible enough to make it compelling.

It implies there's a work process involved and that they don't get what they want until they do something. You want to sell in such a way that intimates the process you want them to go through does the work for them and makes the benefit materialize.

Here, see for yourself:

"This will eliminate your back pain," versus... "This completely eliminates your back pain."

See the difference?

Sp get rid of "will"... and make it silky-smooth, like The Zohan.

Now go sell something, Craig Garber

P.S. Just finished writing this month's issue of Seductive Selling. Inside, you'll see another copywriting strategy that shows you the fastest way to get good at writing copy - even if you're a newbie. Check it out and get your 30-day free trial (along with 15 free gifts -- watch the video) at http://www.kingofcopy.com/ssnl

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them right here on my blog -- it's important!

Here are all the King's products: http://www.kingofcopy.com/products

Fre.e teleseminar for loan officers and mortgage brokers on my list:

This message is for all the loan officers and mortgage brokers on my list who HAVEN'T signed up for this call yet.

Now let’s move on, because I have some exciting news for you -- and as an LO, I KNOW you haven’t had any of that in a good long while. So here goes:

If you are a loan officer or a mortgage broker, you’re probably enjoying your business nowadays, about as much as I enjoyed the last few months of marriage to my ex-wife.

I mean, let’s face it, the truth is, you feel a LOT better about yourself and your life, when you’re walking around with fistfuls’ of 50’s and 100’s in your pockets, then when you’re barely making your monthly nut, right?

Well, don’t worry, like I said, I have some exciting news for you. First, snap OUT of the funk you’re in! I know it feels like you’ve lost your mojo, but to tell you the truth, I don’t know anyone who hasn’t felt like that at one point in time in their business life.

But the key to bouncing back, and bouncing back even stronger than before, isn’t to wallow in your misery... it definitely isn’t to sit there like a deer in headlights inside your office all day, blaming the markets and reading all the miserable news about the economy and gas prices on USA Today... and it definitely isn’t to “accept defeat.”

That’s what “average people” do, it’s not what successful people do.

See, back in the 1994, a guy I worked for once told me -- I guess you can call him my first sort of “mentor”... anyway, this guy -- his name was Tom Young -- he said something to me which I’ve never forgotten. In fact, it’s so important I’ve told it to each of my kids since they were little. He said, “Craig, life is 10% what happens to you, and 90% how you react to it.”

And he was really and truly right. Reality -- which is the ONLY thing you should be concerned with -- is that no one has control over what happens to them and over the kinds of obstacles life winds up throwing at you.

But you DO have 100% total control over how you react to these things. This is why, two different people will get the same cancerous disease, and while one folds like a dried out leaf in the winter time, the other fights, quite literally for their life, with every single ounce of energy in their being… and ultimately survives.

And I will tell you now, it’s also why some folks in your industry are accepting the current economic and market conditions as their inevitable death-knoll... while others are determined to not only survive... but to THRIVE in this new economy we’re seeing.

Look, I know what it’s like to be broke, probably more than you’d ever believe. In 1997 I filed Chapter 11 after getting screwed by a greedy lawyer during a brutal lawsuit I was involved with. All I was looking to do is pull my two sons out of the abusive situation they were in, living with my ex-wife. All he was looking to do was line his pockets with my hard-earned cash.

Then, a mere 3 years later, when I was trying to shut down my financial planning practice and get my marketing and copywriting business started... again, we were flat broke. Here I was with three kids and a new baby, and all I could do was figure out how to shift debt from one card to another, month-in and month-out.

As the leader and sole provider of a family, I’m sure you’ll agree there’s nothing more humiliating than having to charge basic needs like groceries and diapers on your card, instead of paying cash for them. Right?

Thank goodness my wife kept encouraging me to keep at it, because it obviously all worked out. Right now, I’m smoking a 10-year old premium cigar as I sit here on my dock overlooking the lake and the boats going around it. (It also all worked out with my sons. We got full custody of them in 2000 as well -- a long story for another day.)

Anyway, I think I may have come up with a way to not only seriously help you and your business out, but to potentially change your entire outlook on your business, both financially and emotionally -- and therefore change your outlook on life, as well. To do this, I’m hosting a completely fre.e teleseminar with one of my private clients. This guy’s not only very ethical (I’ve had a business relationship with him for over two years and running.), but he’s actually one of the highest paid mort-gage guys in the industry, and he knows the marketing, operational and implementation end of your business, like the back of his hand.

Between his hands-on industry knowledge, and his ability to implement basic and advanced marketing strategies, and my marketing experience and ability to generate leads, there’s probably not a single issue we’re NOT going to be able to help you with on this completely fre.e call.

And don’t worry, this isn’t some sort of a back-door sales pitch to get you into some big-time coaching program. Frankly, I need another coaching program right now like I need another hole in my head. There will be NO pitching on this call.

So what I’d like you to do, is go to the teleseminar sign-up sheet at http://www.kingofcopy.com/loteleseminar -- and let me know the toughest questions or obstacles you’re struggling with, right now. We’ll answer ANY reasonable questions you send us, on this fre.e teleseminar on June 18th at 7pm Eastern time.

Again, that website is http://www.kingofcopy.com/loteleseminar. If nothing else, check out the video on the page. My wife told me I looked like I had ants in my pants when I made it because I couldn’t sit still.

But hey, what else is new?

Now go sell something, Craig Garber

P.S. Hey, the bottom line is, when life hands you lemons, you can either make lemonade... or be a sour puss. Me, I’ve always been fortunate enough to have the strength to look bad news straight in the eye and say, “I’m NOT the guy you wanna mess with,” and then proceed to figure out how to kick that particular obstacle’s ass in, and then get back to whatever I was doing.

But, the choice is yours. Everyone’s different.

I’m looking forward to helping you on this fre.e teleseminar on June 18th. So make sure you go and register for it, right now while this is fresh on your mind and before anything else comes up.

It’s right here: http://www.kingofcopy.com/loteleseminar

IMPORTANT: By-the-way, I’ve also started a new blog just for you guys. So if you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, then PLEASE leave them right here on my new blog: http://blog.loturnaround.com

If you do this, I'll give you that.

An exchange of value, that's all it is.

An offer is simply an proposition to exchange (presumably) cash, for something in return, of equal or greater perceived value.

The problem is, human nature is such that people will basically look for any reason to get out of doing something, even if it's good for them. It's just a simple issue of "better the devil known... then the devil unknown."

Especially when it comes to spending munney.

So what you need to do is give people a bribe... or an incentive, to take action -- basically,making them "an offer they can't resist."

There are two easy ways of doing this, and in fact, when you put the two of them together, you get a synergistic impact. Which basically means, "The sum of the parts is greater than the whole."

So in a case like this, two plus two has an impact on the overall package, much greater than simply "four." And these two strategies are quite simple.

One, is to offer some extra bonuses for taking the action you want them to. When your prospect feels they're getting something "extra," they're much more inclined to take action. After all, who doesn't want "more bang for their buck," no matter who you're talking to?

But all this is completely ineffective, unless you're also willing to put a date stamp on this thing. Meaning, you get the bonuses, only if you take me up on this offer before a certain deadline, or else all bets are off.

The date stamp is sort of like the final push to take action. And when you add in the bonuses, it feels like they're taking a leap of faith instead of like jumping off a cliff.

And the bottom line is, when your prospect feels "faith" instead of anxiety, you're on the road to something great.

As long as... you deliver.

Now go sell something, Craig Garber

P.S. In life, you can turn obstacles into challenges or excuses. If you're prone to excuses, then check out this "Excuse Busters" CD. Listen to it a few times and get your head all sorted out, where it belongs: http://www.kingofcopy.com/dreamscometrue

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If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE -- leave them right here on my blog -- it's important!:

Most common question I get: Craig, what would you do if...

One of the most common questions I get when people run into me at meetings or on teleseminars, goes something like this: "Craig, if your life depended on it, and you were down to your last $10,000 dollars (or something like that), what's the most likely thing you'd do to make a bundle of cash?"

I'm going to give you my thoughts on this question, but before I do, I need to clarify a few things.

First of all, if my life was going to be over soon, I'd spend the rest of whatever time I had, making love to my wife, as many times as I possibly could. The absolute LAST thing I'd be thinking about is marketing, money, or anything else business-wise.

Next I'd spend time with my kids, if I had any energy left.

We'll be married 14 years next week and she still flips my switch, so why not, right?

I think this question is so popular because Gary Halbert was routinely asked it at his seminars years ago, and it's popularity never faded. But if I'm honest, I happen to think this is an absolutely dumb question for a number of reasons.

Here's why: If someone said to you,