July 2009

Three simple customer involvement devices that work

by Craig Garber July 31, 2009

I have three kids — 19, 17, and 9 years old. And for the most part they’re “good” kids, which means the amount of dysfunctional behavior that goes on in my house, isn’t any different from what’s going on anywhere else. I’ve always tried to be a responsible parent, and

Tagged as: involvement devices

A copywriting secret that makes your offers FAR more compelling

by Craig Garber July 27, 2009

So last week I’m up in New York City making some videos for my book launch. One morning, we’re headed over to the New York Sports Club on 36th and Madison, to go workout, and I see a sign on the window of a libra The sign is promoting a

Tagged as: copywriting secrets

The right way… and the wrong way… to attract leads

by Craig Garber July 24, 2009

In yesterday’s tip, I said, “So before you do anything else… before you try and sell something… you have to find people who want to buy your stuff, first. This way, there’s no “convincing” going on. Because like I always say, the convincing business sucks. So sometime today, go and

Tagged as: generating leads

How to find prospects, and mybe even more important — how not to:

by Craig Garber July 23, 2009

I’m walking around New York City yesterday afternoon with more sights to see than I could ever possibly take in, in one day alone. See, we’re up here making some videos for the launch of my book and a having some laughs while we’re at it, and gosh, this place

Tagged as: finding prospects

Exciting new videos being made right now as we’re speaking: BACK to where it all began!

by Craig Garber July 21, 2009

I’m headed up north today — back where things all began. This morning my son and I left Tampa on a very early flight and we’re headed up to New York City. I’m going to be making a bunch of videos for the launch of my book. How To Make

Tagged as: marketing strategies

For Type A’s only: time management secrets… and why you can’t relax

by Craig Garber July 20, 2009

I’m a good guy. Really, I am. I hold the door open for strangers… I give up my seat to pregnant women and old people whenever I’m at the doctor’s office… and I even wipe off the seat when I urinate in public rest rooms on the odd occasion when

Positioning: 3 ways to create leader of the pack positioning

by Craig Garber July 16, 2009

The other day we talked about the importance of positioning when you’re approaching prospects. I think we concluded with something like, “…. and when you’re the big cheese, you make the people working with you feel special. They feel lucky and excited about their relationship with you because you’re NOT

Tagged as: positioning

Fastest way to turn a prospect “on:” Positioning yourself at the top

by Craig Garber July 13, 2009

I recently had to create a membership program for another business I have, and we’re getting ready to launch it shortly. And of course, like everything else you do in business, one of the most critical things you want to do is create top-shelf positioning. First of all, when you

Tagged as: marketing, positioning

New Video: Handling testimonials, individual niche marketplace issues, and continuity… now posted

by Craig Garber July 10, 2009

First, apparently there have been some facebook problems with my link, but it’s been fixed, so if you want to friend me on facebook, you can go to http://www.kingofcopy.com/facebook and you’ll be good to go. As far as today goes, this week’s Ask Me Baby video is now posted at

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