November 2009

How to charge (and collect) MUCH more than your competition

by Craig Garber November 23, 2009

This will be my last tip until after Thanksgiving, but for many people, it will be the most important information I give out, all year. Here, listen to this… Every Sunday in my local paper, they have some kind of a spreadsheet comparing the cost of a basket of groceries

HUGE legal problems for you, and more coming just around the corner

by Craig Garber November 19, 2009

Let me get right to the point. If you run a business offline or online, on December 1st (in 12 days), your business (and potentially all your cash-flow) is very likely to be dramatically altered. The FTC has established a new set of guidelines affecting ANYONE who uses testimonials… anyone

Top 10 things that appeal to your prospects

by Craig Garber November 18, 2009

O.K., so usually when you’re writing copy, you get all caught up in the “thing” you’re trying to sell. You’re really focused on the features and benefits and on trying to make yourself believable. But the most important question you need to answer, is,,, “What about this “thing” I’m selling,

Tagged as: appeals

Now get TWO free issues of the Seductive Selling Newsletter

by Craig Garber November 17, 2009

For the last four years I’ve published a monthly offline newsletter called Seductive Selling. The newsletter is read in 14 countries and is the best form of “continuing education” out there for entrepreneurs and business-owners who thrive on a steady stream of fresh new emotional direct-response marketing ideas, short-cuts and

Personal quirks: how and why to reveal (and profit from) them

by Craig Garber November 16, 2009

I don’t get the opportunity to meet many of my customers in person, but when I do, here’s what they all say, with literally no exception: 1. I feel like I’ve known you for years. It’s almost as if you were an old friend I haven’t seen in a long

Copywriting courses: 3 costly and critical selling mistakes: which one of them are you making right now?

by Craig Garber November 13, 2009

Most businesses are either started out of frustration, out of hope, or on a wing and a prayer. Unfortunately, however… “hoping” and “praying” aren’t good business strategies, and that’s why something like 92% of all businesses don’t exist five years after they’re started. And of the 8% who do survive,

How to tell a short story and use it to sell

by Craig Garber November 12, 2009

One of the best ways to sell anything is by sharing a story. And the truth is, you can almost use any kind of story to sell any kind of product or service. The story itself doesn’t necessarily have to be relevant to what you’re selling — only the human

NO ONE cares how much you know, until they know this first

by Craig Garber November 11, 2009

Like most business owners, when I first went into business for myself in the 1990′s, back when I was a financial planner and knew nothing about marketing — let alone effective marketing — I was obsessed with acquiring loads of technical knowledge. I got every certification known to man, and

Two types of prospects, one good, one… not so good

by Craig Garber November 10, 2009

Similar to yesterday’s e-mail, if you are like the ostrich who sticks his head in the sand on important issues, then don’t read this – it will make you angry. In fact, if you have a guttural reaction to this that says, “I can’t stand this guy,” then I’d encourage

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