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5 Essentials of ANY successful ad:

by Craig Garber February 9, 2009

Let’s face it, selling is difficult. But selling in print is incredibly difficult, since you’re stripped of all your non-verbal communication. Your prospect’s ability to get a “gut feel” about whether or not they should trust and believe you… isn’t as available as you’d like. However, there are certain triggers

Robert White… is dead.

by Craig Garber November 19, 2008

“Anne,” I asked my wife, as she bundled up her coat and scarf, preparing to go out into the cold, blustery New York City streets. “Whatever happened to that guy I used to work with — Robert White? You used to be friendly with his wife, remember?” “Craig, Bob White…

New Free Recording Now Posted

by Craig Garber June 27, 2008

I was going to go over the formulaic headline strategies we talked about the other day, but I thought this might actually be more valuable to you. Last night, me and Mike Miget – an excellent marketing strategist who’s run a very successful mtg business for the last 16 years

Which of these three headlines generated the biggest response?

by Craig Garber June 24, 2008

So a close friend of mine recently ran a split-test on some headlines and his results were quite interesting. He was kind enough to share them with me, and even kinder to allow me to share them with you. Here are the three headlines: 52 Ways To Win, Where Everybody

Free Teleseminar for Loan Officers and Mortgage Brokers Reveals…

by Craig Garber June 16, 2008

This is only for those LOs who HAVEN’T registered for this call yet. You do NOT need to re-register. Unless you’ve either been in a coma for the last week, or unless you’re new to my list, then you already know about the HUGE free 3-hour teleseminar I’m putting on

Copywriting tips from The Zohan: Make it ‘silky-smooth’

by Craig Garber June 9, 2008

I’m going to be all over the place today, so see if you can follow along with me here. Last night we took the kids to see the new Adam Sandler movie, “You Do Not Want To Mess With The Zohan.” It was funny as hell, as long as you

Why Coke goes great with everything?

by Craig Garber June 2, 2008

It’s Monday, and I don’t know how the weather is where you live, but here in Tampa, it is HOT! Hot as in, you break a sweat when you’re walking your dogs even first thing in the morning, kind of hot. So no heavy lifting today. We’ll talk about something

Final Day To Grab This, Plus A Goofy Video

by Craig Garber May 31, 2008

In a minute, I’m going to show you a fun, “on-the-fly” interview I did, with one of the members of my Mastermind meeting, Dustin Mathews, but before we get to that, I wanted to let you know this is the last day to grab the May issue of Seductive Selling.

4 black-and-white photos for a buck. You in?

by Craig Garber May 19, 2008

Remember those old photo booths they used to have at places like arcades and festivals? You know, you’d go inside and sit on a swivel chair you’d adjust for your height, so you can be eye-level with the camera, and then you’d sit and get blinded by the flash camera

Story: How to get noticed, without looking like a blithering idiot.

by Craig Garber May 14, 2008

Leo Burnett was the founder of the Chicago ad agency that ultimately became Leo Burnett Worldwide, one of the world’s biggest and oldest ad agencies. Burnett was personally responsible for creating some of the most well-known consumer branding campaigns, like the Jolly Green Giant… the Marlboro Man… Charlie The Tuna…

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