by Craig Garber
February 9, 2009
Let’s face it, selling is difficult. But selling in print is incredibly difficult, since you’re stripped of all your non-verbal communication. Your prospect’s ability to get a “gut feel” about whether or not they should trust and believe you… isn’t as available as you’d like. However, there are certain triggers
by Craig Garber
November 19, 2008
“Anne,” I asked my wife, as she bundled up her coat and scarf, preparing to go out into the cold, blustery New York City streets. “Whatever happened to that guy I used to work with — Robert White? You used to be friendly with his wife, remember?” “Craig, Bob White…