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benefits

When a benefit is most definitely NOT a benefit

by Craig Garber May 5, 2009

I don’t know where you live, but for me down here in Tampa, summer has definitely arrived. The temperature’s going to be just slightly north of 90 today, and in another two weeks or so the humidity’s going to arrive with it. The good thing about that is, the lake

How good a salesman are you: can you sell a pencil?

by Craig Garber February 11, 2009

I was talking to an old friend yesterday, getting reacquainted after a number of years. Trying to explain what I do, she figured I must be good at sales. So she said to me, “Can you sell a pencil?” That’s a pretty mundane and fairly difficult thing to sell, isn’t