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Business Strategy Consulting

Business Strategy Consulting: How to have fun AND make your buyers come back for more

by Craig Garber February 17, 2011

Last week my son and I went to see Robert Randolph and The Family Band in concert, across the bridge in St. Petersburg at the State Theater. I love seeing shows in small theaters like this because nowadays the sound is really good in places like this, and you can

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Business Strategy Consulting – Action is your friend: 3 things to know

by Craig Garber February 4, 2011

Before we get started, here’s a link to a interesting article I read in the New York Times last week.  It talks about the options you have when your flight gets canceled.  I’m lucky to live here in sunny Florida, but I know most of the country’s been dealing with

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See you in 5 weeks

by Craig Garber February 2, 2011

In 5 weeks I’m going to be in New York City , so if you want to book a full or half-day of consulting with me, and you’re in that area, contact my office now. I’m only going to have ONE day available to do this, and it’s going to

Business Strategy Consulting: thank you

by Craig Garber November 17, 2010

last week i had to make a visit to a new doctor.  my last chiropractor – an old school guy who really knew how to crack your back (I’m talking “Jacob’s Ladder” kind of cracking your back – if you saw the movie you know what I mean) retired and

Business Strategy Consulting: How to tell when someone’s broke, and how to prevent it… from being you

by Craig Garber November 10, 2010

This message is going to fall on deaf ears for the people who need it most.  For everyone else, enjoy the laughter. Back in 2003, when I worked with Gary Halbert — once I realized I wanted to pursue marketing and (at the time) writing copy full time, he told

Business Strategy Consulting: Say “NO” to new ideas? Yes!

by Craig Garber November 3, 2010

I read few weeks ago where it said something like, from the dawn of time until 2005 there were 5 exabytes of information produced.  Today, however… 5 exabytes of information are being produced… every two months! And while I am a firm believer of keeping up with the times and

Business Strategy Consulting – Market always wins: 2 critical steps you must take beFORE rolling out

by Craig Garber October 22, 2010

If you were one of the people who responded to yesterday’s survey about AM radio, thanks.  I appreciate your feedback and you taking the time to do this. You know, one of the most important things to do before selling anything, is to make sure there’s an existing and accessible

Business Strategy Consulting – Day 26: How to brand yourself, and… how NOT to

by Craig Garber September 14, 2010

*** Over 30 days, I’m giving you “big ideas” to solve real-life marketing challenges.  To submit your problem for consideration, follow the format today’s subscriber used, and then hit “reply” with your own specific details and challenges.  My assistant will filter through these replies and forward me the best ones

Business Strategy Consulting – Day 21: How to get really big checks out of really ‘red necks’

by Craig Garber September 1, 2010

*** Over 30 days, I’m giving you several “big ideas” to solve real-life marketing challenges.  To submit your problem for consideration, follow the format today’s subscriber used, and then hit “reply” with your own specific details and challenges.  My assistant will filter through these replies and forward me the best

Business Strategy Consulting – Day 20: How to get your current customers to try your new services

by Craig Garber August 26, 2010

*** Over 30 days, I’m giving you several “big ideas” to solve real-life marketing challenges.  To submit your problem for consideration, follow the format today’s subscriber used, and then hit “reply” with your own specific details and challenges.  My assistant will filter through these replies and forward me the best

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