Before I get started, if you were one of the people who sent in information about a mac-compatible camcorder yesterday, thanks. I appreciate your input and will be buying a Canon camcorder this week.

Now on with today’s show.

One of the best things you can do is offer your buyers a choice of options. There are several ways of doing this to maximize your sales, and I go into the details of this more in depth in my upcoming book, How To Make Maximum Money With Minimum Customers (see http://www.kingofcopy.com/max for updates and to get three free chapters).

However, let’s talk about one reason “why” you want to do this.

It has to do with controlling your prospects thought process, and how they look at what you’re selling. See, when you give them two (or three) choices (I never give three, by the way, always two.), you’re taking them from a “Should I buy this or not?” question, to… “Which one of these two options should I buy?”

And by removing “take it or leave it,” from the equation, the net impact of this is more sales, happier clients, and…

Another cool notch on your belt.

Now go sell something, Craig

P.S. Discover why some real estate investors make LOADS of money, and why others are always living week to week, at http://www.kingofcopy.com/abcre

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Hope you had a great weekend. I got some really cool pictures while I was away last week and I’ll try and post a few of them up over the next few days for you to see.

Today I want to share an interesting tid-bit about human psychology and behavior, that I recently stumbled across.

In a survey by Robert Half management Resources, 31% of all CFO’s (Chief Financial Officers) said integrity is the most important quality in a business leader. 27% said it’s experience, and 27% say it’s communication skills.

This is interesting in light of all the financial scandals that have dominated the headlines over the last decade. On the one hand you’d think if someone didn’t have integrity they couldn’t be a good leader, right? But on the other hand, if someone’s as honest as the day is long, but they can’t communicate anything… then what good is it?

Tougher question than it appears to be, isn’t it?

This is why questions like this aren’t as revealing as we often think they are. Because what happens in a situation like this is, when you’re presented with options, the only way you can possibly answer this question, is to compare each of these options to one another, not as absolute answers in and of themselves.

This works the same way when you’re selling something. Which is why you’re usually well-served to offer your prospects two choices. Because if left to their own devices and you only give them one choice, they may not compare the value of that one item, to something that is truly comparable.

But if you give them the comparable, you control the situation. And that usually means more money in your pockets.

Make sense?

Good…

Now go sell something, Craig

P.S. THREE Days left to get your hands on this month’s Seductive Selling Newsletter and the 18 FREE bonus gifts that come along with it! It’s waiting to ship out right now. All you pay is $5.95 shipping and handling at http://www.kingofcopy.com/ssnl

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Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog: