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	<title>Seductive Selling And The King&#039;s Ramblings&#187; closing</title>
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	<link>http://www.kingofcopy.com</link>
	<description>Musings Of An Ex New-Yorker Just Trying To Make Sense Of It All:  A Daily Dose Of Unconventional Copywriting, Marketing And Inspirational Hoo-Ha For The Intellectually Adventurous</description>
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		<title>Closing techniques: &#8220;YEs,&#8221; Apparently so?</title>
		<link>http://www.kingofcopy.com/2011/12/09/closing-techniques-yes-apparently-so/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=closing-techniques-yes-apparently-so</link>
		<comments>http://www.kingofcopy.com/2011/12/09/closing-techniques-yes-apparently-so/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 19:02:52 +0000</pubDate>
		<dc:creator>Craig Garber</dc:creator>
				<category><![CDATA[closing]]></category>
		<category><![CDATA[Closing techniques]]></category>

		<guid isPermaLink="false">http://www.kingofcopy.com/?p=3491</guid>
		<description><![CDATA[The other day, I sent out an e-mail, and we literally had HUNDREDS of &#8220;Yes&#8221; responses &#8211; FAR more than ever before. Here was the e-mail, in case you missed it. I&#8217;m working on this program now, and it will be released in January. But what I want to do [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>The other day, I sent out an e-mail, and we literally had HUNDREDS of &#8220;Yes&#8221; responses &#8211; FAR more than ever before.</p>
<p><a href="http://www.kingofcopy.com/2011/12/07/lead-generation-marketing-one-question-yes-or-no/">Here was the e-mail</a>, in case you missed it.</p>
<p>I&#8217;m working on this program now, and it will be released in January.</p>
<p>But what I want to do next, is figure out how to make this program even better.</p>
<p>I was thinking about my business partner in Munich &#8212; he&#8217;s very similar to me in how he sells.</p>
<p>No &#8220;in your face hypey nonsense,&#8221; just well thought out emotional direct-response strategies &#8212; but with ONE exception.</p>
<p>Instead of selling in print, his forte is selling over the phones and in person, belly-to-belly.</p>
<p>Over the last 15 years, he&#8217;s trained over 1,000 top telemarketers throughout Germany… and he&#8217;s personally called, or supervised over 1 million telemarketing calls &#8212; no exaggeration.</p>
<p>He&#8217;s sold loads of different consumer and business to business products and services.  And he actually sold over $15 Million worth of WINE &#8212; of all things &#8212; over the phone.</p>
<p>And so one thing he&#8217;s an EXPERT at, is closing.</p>
<p>And like I said, not &#8216;high pressure&#8217; closing where you&#8217;re &#8220;convincing&#8221; your prospect to do something… and where anxiety and stress is building up for you and for your buyer &#8212; either over the phone, or in person &#8212; but smooth&#8230; easy-going conversational closing.</p>
<p>So I was thinking… since &#8220;closing&#8221; is actually a REALLY important part of Conversion, I was thinking maybe it would be a good idea if Dominik put together an additional program on some of his best, proprietary closing techniques he&#8217;s used over the years.</p>
<p>I could include this as part of the Psychological Conversion Strategies Program &#8211; what do you think?</p>
<p>Like me, his stuff is borne out of 15 years of &#8220;in the field&#8221; experience.  Not re-hashed crap he read from some other guru.  And also like me (which is probably why we get along so well) he&#8217;s a very genuine guy who doesn&#8217;t try and be something other than what he is.</p>
<p>So what I want to know is… whether or not this is the kind of information that will help you, or not?</p>
<p>Again, a simple &#8220;Yes&#8221; or &#8220;No&#8221; reply to this e-mail, will suffice.  My assistant will get all the responses and let me know what your preference is.</p>
<p>Thanks again, and either way… have a great weekend :-)</p>
<p>Now go sell something,  Craig Garber</p>
<p>P.S. Like I said… 2012… is going to be… EX-plosive!</p>
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		<title>How to close&#8230; without closing</title>
		<link>http://www.kingofcopy.com/2009/04/09/how-to-close-without-closing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-close-without-closing</link>
		<comments>http://www.kingofcopy.com/2009/04/09/how-to-close-without-closing/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 14:25:00 +0000</pubDate>
		<dc:creator>Craig Garber</dc:creator>
				<category><![CDATA[closing]]></category>
		<category><![CDATA[Copywriting Tips]]></category>

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		<description><![CDATA[While most people will tell you they&#8217;re open-minded, they really aren&#8217;t. Because in reality, we&#8217;re all open-minded only to those things we&#8217;re open-minded to. Which means we&#8217;re not &#8220;really&#8221; open-minded, right? Of course. An that&#8217;s why one of the toughest things you will ever do is try and sell someone [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>While most people will tell you they&#8217;re open-minded, they really aren&#8217;t.</p>
<p>Because in reality, we&#8217;re all open-minded only to those things we&#8217;re open-minded to.  Which means we&#8217;re not &#8220;really&#8221; open-minded, right?</p>
<p>Of course.</p>
<p>An that&#8217;s why one of the toughest things you will ever do is try and sell someone something in print.  That&#8217;s because people don&#8217;t like to be sold or persuaded.  They like to be informed and then come to their own conclusions.</p>
<p>Lots of copy critiques that come across my desk show me the writer&#8217;s forgotten this.  They instead, tell the prospect everything and then simply expect them to say &#8220;Yes,&#8221; one time.</p>
<p>But that&#8217;s not how people usually make buying decisions.</p>
<p>Instead you want to get gradual agreement and mutually beneficial intermittent points of contact.</p>
<p>And one of the most effective ways of doing this is to meet your prospect in the middle throughout you ad.  So for instance, if you&#8217;re selling jewelry, you might say a few statements like&#8230;</p>
<p>&#8220;Let&#8217;s face it, it&#8217;s hard to know who to trust when it comes to buying good quality platinum jewelry, right?&#8221;</p>
<p>And&#8230;</p>
<p>&#8220;I couldn&#8217;t believe how expensive it was!  That&#8217;s ridiculous &#8211; don&#8217;t you agree?&#8221;</p>
<p>And&#8230;</p>
<p>&#8220;But no matter what your budget is, the bottom line is, you want the best value you can get for your hard-earned money, don&#8217;t you?&#8221;</p>
<p>See, when you can agree on the little things, you&#8217;re already on the same page.  This way there&#8217;s no need for some big-time close where you&#8217;re &#8220;hoping&#8221; they say yes. </p>
<p>Because like I always say, &#8220;hope&#8221; is NOT a good business strategy.</p>
<p>Now go sell something, Craig Garber</p>
<p>P.S. BRAND NEW!  In this month&#8217;s Seductive Selling Newsletter, find out the secrets behind an ad that ran for over FORTY years straight!  Get it FREE (watch the silly videos to find out about the 18 Free bonuses you get as well) at  <a href="http://www.kingofcopy.com/ssnl">http://www.kingofcopy.com/ssnl</a></p>
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