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creativity

3 direct-response strategies that are better for you than good copy:

by Craig Garber April 6, 2009

I’m an outstanding copywriter and I’ve pulled down big numbers and great results from this skill. But let me tell you a little secret about writing copy. It is very easy to get caught up in this copywriting trap, and in fact, the truth is, you don’t need to write

It’s now what you say it’s HOW you say it…

by Craig Garber March 30, 2009

Last week we talked about “entertaining” your list and I explained how most people try and entertain their prospects in their sales letters is totally wrong. Here’s what I said… You don’t entertain them by being funny. And there are two reasons for this: One, what you think is funny

Step 2: Inform – it’s not what you think.

by Craig Garber March 25, 2009

Yesterday we talked about the first step in the 3-step formula to constructing your sales conversation with your prospect. That step was to “educate,” and today we’re going to talk about the second step, which is to “inform.” Remember, putting your pitch together using each of these steps leads you

11 ways to appeal to your buyers:

by Craig Garber February 24, 2009

I get several ad critiques sent in to the office here, each week. Many are good, but most need lots of help (which is why they were sent in here, by the way). Often times, the seller simply doesn’t know or understand what his buyer wants. What your buyer wants

5 Essentials of ANY successful ad:

by Craig Garber February 9, 2009

Let’s face it, selling is difficult. But selling in print is incredibly difficult, since you’re stripped of all your non-verbal communication. Your prospect’s ability to get a “gut feel” about whether or not they should trust and believe you… isn’t as available as you’d like. However, there are certain triggers

Reality: "Wow, what a concept."

by Craig Garber January 20, 2009

No one wants to do business with some nameless, faceless corporation. Everyone wants to feel “some” kind of a connection to whoever they’re working with, even if it’s a perceived connection and not a real one. Right? Bottom line is people want to do business with real people. But almost

Last Day To Register For My Ad-Writing Workshop: 50 responses on first mailing!

by Craig Garber January 13, 2009

Just got this note in from Ashley Bartsch, a very sharp residential loan officer from Cumming, Georgia. (I kid you not, that’s the name of the town.): “Mailed 2000 pieces last Wed. and I have over 50 responses already! This stuff really works.” Ashley is, no doubt, in a highly

Now get 136 compelling direct-marketing strategies… yours, free!

by Craig Garber January 10, 2009

Here’s a taste. Strategy # 18: A simple copywriting secret that literally no one uses, which makes your goods and services, effortless. Hey, in today’s day and age, no one wants to work, so if you’re not using this, you’re clogging your sales funnel instead of whooshing people through it.

Longest headline EVER in copywriting history:

by Craig Garber January 7, 2009

Which one of these 559 money-making copywriting and direct-marketing strategies… 528 pages of eye-opening proven secrets… 5 DVD’s filled with sales copy critiques… and 5 Audio CD’s filled with profit-producing easy to use cash-producing tips… listed in these 43 items below… can YOU afford to miss? Check it out at

Ad Workshop Content Finally Revealed, from A to Z

by Craig Garber January 6, 2009

I finally finished putting all the content together for my Sales Letter & Ad Writing Workshop. You can check it out here on this page, right underneath the video. http://www.kingofcopy.com/adwriting/webinar Attending this workshop is literally the most important thing you will do for yourself, not just in 2009, but in

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