by Craig Garber
December 30, 2008
Most people don’t talk about this but let’s face it, December is usually a crappy month for sales if you’re in the publishing business. And that’s a shame because the December issue of my offline Seductive Selling Newsletter — which you can test-drive for free — happens to be my
by Craig Garber
December 11, 2008
The more vivid you can make whatever it is you’re selling, the more people will buy. See, the more lifelike something is, the more someone can picture themself using and owning it. So for example, if you’re a wedding photographer, don’t sell the pictures, sell the memories. Sell the lifetime