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creativity

You must get your hands on this one thing before the year is out.

by Craig Garber December 30, 2008

Most people don’t talk about this but let’s face it, December is usually a crappy month for sales if you’re in the publishing business. And that’s a shame because the December issue of my offline Seductive Selling Newsletter — which you can test-drive for free — happens to be my

How to breathe "life" into your copywriting.

by Craig Garber December 11, 2008

The more vivid you can make whatever it is you’re selling, the more people will buy. See, the more lifelike something is, the more someone can picture themself using and owning it. So for example, if you’re a wedding photographer, don’t sell the pictures, sell the memories. Sell the lifetime

Where do million-dollar ideas come from?

by Craig Garber December 1, 2008

When it comes to developing a new idea or product, most people hit some sort of an invisible “wall” that stops them dead in their tracks, and washes defeat over even the strongest levels of enthusiasm before you can even get started. This happens simply because like love, you may

$30,000 in a brand new niche, and only 48 hours left to save $1,000: all this… and more!

by Craig Garber November 30, 2008

Just got back from Thanksgiving vacation away in the Big Apple. Watching the parade on television pales in comparison to seeing it live. The masses of spectators, the traffic, and the mammoth size of the floats, simply can’t be put into perspective on television. And the spirit of the crowd,

Does practice really make perfekt?

by Craig Garber November 7, 2008

First, a brief message to let you know that if you’re on the early announcement list for my January Ad Writing Workshop, my computer guy is working on putting up the information right now as we’re speaking. I didn’t finish the letter until late last night so it’s taken longer

How to write and create and have your mind infused with fresh new ideas:

by Craig Garber October 28, 2008

For thousands of years, mankind has progressed and developed, and overcome one objection after another… not through the application of hard work, but through the creation of fresh new ideas. But as you will see, what’s new is often not new at all. It’s just that what’s between your ears