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curiosity

Step 2: Inform – it’s not what you think.

by Craig Garber March 25, 2009

Yesterday we talked about the first step in the 3-step formula to constructing your sales conversation with your prospect. That step was to “educate,” and today we’re going to talk about the second step, which is to “inform.” Remember, putting your pitch together using each of these steps leads you

Your Life, A Collection Of Memories

by Craig Garber March 3, 2009

First, a quick reminder about the fre.e webinar I’m hosting this Thursday at 12 noon, Eastern time, which you can register for here: (just get on my e-mail list and you’ll be notified tomorrow.) It’s called, “What Makes People Tick: How to make a small fortune by pushing your prospects

11 ways to appeal to your buyers:

by Craig Garber February 24, 2009

I get several ad critiques sent in to the office here, each week. Many are good, but most need lots of help (which is why they were sent in here, by the way). Often times, the seller simply doesn’t know or understand what his buyer wants. What your buyer wants

5 Essentials of ANY successful ad:

by Craig Garber February 9, 2009

Let’s face it, selling is difficult. But selling in print is incredibly difficult, since you’re stripped of all your non-verbal communication. Your prospect’s ability to get a “gut feel” about whether or not they should trust and believe you… isn’t as available as you’d like. However, there are certain triggers