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direct mail

Back-end sales: how direct-mailers make their money

by Craig Garber October 23, 2009

if you’re anything like me, you’re inherently inquisitive about loads of different things — especially things related to business and marketing and such, so this”ll be interesting for you. ever get a big package of stuff in the mail and wonder how they’re making any money from it? specifically, when

The psychology of order forms: Are you following these 3 rules?

by Craig Garber March 18, 2009

Order forms are near and dear to my heart. Why? Because that’s where your prospect becomes a buyer. It’s the final ‘handshake’ of the deal, if you will. But there are a number of things you need to bear in mind when you’re designing your order form, to keep the

I need your help with this: Obama Marketing Advert Alert

by Craig Garber January 22, 2009

Earlier today, I gave out a link to an advertorial I wrote last month. It is turning out to be the single most popular post I’ve ever made, and literally hundreds of people have downloaded the Obama marketing advertorial in the last few hours since I posted it. What I’d

She… is… hot-to-trot:

by Craig Garber January 15, 2009

First, I gotta tell you. Tomorrow morning is the start of my 3-day Ad Writing Workshop, and I am freakin’ excited about it! I’ve got a great group of people coming down here to Tampa, and they have no idea what’s in store for them. Each one of them will

But please, are you experienced?

by Craig Garber October 17, 2008

The discussion around “Does long copy work?” is as old as the hills. The argument against long copy, of course, is that no one’s going to read that much. That people aren’t that patient, that no one has time for this nowadays… But here’s the thing. The same way people

New Free Recording Now Posted

by Craig Garber June 27, 2008

I was going to go over the formulaic headline strategies we talked about the other day, but I thought this might actually be more valuable to you. Last night, me and Mike Miget – an excellent marketing strategist who’s run a very successful mtg business for the last 16 years

Cardinal Rule: You can’t make chicken salad out of chicken shit!

by Craig Garber April 7, 2008

Lots of folks come to me asking for help with their copy. They need headlines, openings, closings, offers, hooks… you name it, they want it. But before you can do any of that, you’ve got to make sure the basics of what you’re selling has been handled correctly. Step one

I have something astounding to tell you.

by Craig Garber April 1, 2008

As if coming up with a headline isn’t difficult enough, for most people, sitting down and trying to come up with an opening of a sales letter or display ad, is like trying to figure out which way is north, when you’re standing smack dab in the middle of the

What you think is safe, is risky… and what you think is risky, isn’t.

by Craig Garber February 13, 2008

Yesterday was the day my Mastermind group members had their private half-hour calls with me. I always find these calls interesting, because as an observer of human nature, it’s interesting to note who’s doing what, and how fast. One of the members of the group has been making incredibly rapid

An almost fool-proof way to get your mail opened and read.

by Craig Garber January 23, 2008

First, a quick announcement: My products page has been cleaned up and organized. It is much easier to navigate and it’s now categorized. You can see it for yourself, right here: http://www.kingofcopy.com/products/ And now on to today’s tip: I have piles of papers all over the house. Magazines, books, letters,

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