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direct mail

Do Fonts Really Matter?

by Craig Garber August 15, 2007

You know, it’s a curious thing. The more moving parts people identify about a sales letter, the more things they have to obsess over. For instance, one thing I get asked all the time, is whether or not the font size and style really matters. After all, if you’re going

Q & A – A Fools Paradise

by Craig Garber June 28, 2007

Here are a couple of questions that have recently crossed my desk. Q: Craig, why would anyone in his right mind use direct mail when you can use the internet to get business? Plus, sending out e-mails and using Google adwords is a lot cheaper than postage, printing, envelopes, etc.

Lead Generation Strategies: Last Chance

by Craig Garber March 29, 2007

If you generate leads as part of your business, in ANY way shape or form, then you MUST be aware of something that’s VERY relevant, and that will no longer be available in less than 48 hours. On this month’s Seductive Selling Coaching Call, we had a VERY in-depth conversation

Today is the last day you can get this OUTRAGEOUS

by Craig Garber February 28, 2007

Today is the absolute LAST day you can get your hands on the February issue of my Offline Seductive Selling Newsletter, AND my Audio Success CD of the month interview with Chris Hurn, (which I’ll tell you more about, later). Here’s just a small sampling of what you’re missing inside

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