5 Essentials of ANY successful ad:

Craig Garber — Mon, 09 Feb 2009 18:38:00 +0000

Let’s face it, selling is difficult. But selling in print is incredibly difficult, since you’re stripped of all your non-verbal communication. Your prospect’s ability to get a “gut feel” about whether or not they should trust and believe you… isn’t as available as you’d like.

However, there are certain triggers or appeals you want to have, any time you’re communicating anything to your prospects.

Without these critical appeals, you don’t have a snowball’s chance in hell, of selling anything to anyone. Here they are:

1. Self-interest. Your prospect must be thinking to themselves, “I can use something like this…. I can seriously benefit from this product.”

If they’re thinking anything other than that, then see you later. This is why you must understand the difference between features and benefits. Getting bogged down with features may make you feel good — it may make you think like you’re the cat’s meow what with all them bells and whistles… but your prospect could care less.

2. Make things simple.

If your prospect has to work to understand what you’re offering them, then you’re toast. Unless you’re selling water in the desert, no one’s going to work that hard.

Appreciate that this is different from making people qualify, but that’s another topic for another day.

3. Be believable.

Give your prospects reasons why they should believe you. Are their testimonials? Are your claims outlandish or are they within the norm? Are there specific reasons why your prospects should trust you – if so, let ‘em know!

4. Arouse curiosity!

Some people are about as interesting as a small soap dish — don’t be this way! Be compelling, be enthusiastic, be provocative!

Leave one strap hanging off your shoulder and arouse curiosity about what it looks like once the remaining strap comes down.

Don’t sell an orange, sell the loveliest ripe fruit you’ve ever seen… whose dimpled skin covers fleshy pulp filled with the sweetest juice God ever created.

Be exciting and arouse curiosity!

5. Lastly, make an offer that’s worthwhile.

Do you like to get good value?

Of course you do, right?

And yet… “Screw the customer” seems to be the mantra of the day!

Let me tell you something, what’s good for the goose, IS good for the gander, so when it comes time to making your offer, make sure you do unto others and all that good stuff, O.K.?

Listen, without these appeals, you’re depending on luck to sell, so take these things very seriously.

Because “luck”… is not… a good business strategy.

Now go sell something, Craig Garber

P.S. 19-year direct-response marketing veteran spills the beans on this month’s Audio Success CD! Get it, along with 18 free bonus gifts — yes EIGHTEEN — when you test-drive Seductive Selling, at http://www.kingofcopy.com/ssnl

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"Economic Stimulus Webinar" Replay – 24 hours only: for RE Investors

Craig Garber — Wed, 04 Feb 2009 15:09:00 +0000

I’ve posted the replay of the webinar I did yesterday, called “The 5 Biggest Mistakes Real Estate Investors Make, That Are Costing You A Small Fortune!”

On this webinar, I revealed:

* How to seduce your prospects instead of “selling” your prospects!

* Why conventional wisdom is dead-wrong when it comes to advertising, and how it costs you a small fortune, every time you run an ad!

* The “Secret Weapon” to use, to generate pre-qualified leads, that’s been responsible for more mail-order millionaires than any other!

* How to stop being a peddler of products and start offering solutions, instead. Find out how (hint: it’s NOT what you’re thinking).

* The key reason why some prospects always want “the lowest price.” Newsflash: Whether you realize it or not, it’s 100% YOUR fault!

* A valuable selling lesson you can takeaway from… Charles Atlas, of all people. This ONE secret may put more money in your pockets than anything else you ever learn about selling, for the rest of your life!

* How to use emotional marketing, and THE most important emotional buy-button you can push!

Now here’s the deal about this webinar. At the end of the presentation — which has over 75 minutes of content – I am offering a marketing program I put together for real estate investors.

The program gives you the nuts and bolts of marketing, and contains loads of information no one’s provided before. Information that fills in the gaps and accounts for why most people can’t EVER succeed as a real estate investor.

And oddly enough, it has nothing at all to do with real estate, the housing market or anything else like that.

I am also offering a bonus for the first 20 people who order thus program, and we still have 9 slots open. The bonus is a free teleseminar with me on Tuesday March 3rd at 12 noon, where you can personally ask me any questions you want, to improve your marketing.

I want to make this bonus available to you, before my friend Jim Canale opens up this webinar to the rest of his list, which has 25,000 people on it. Jim was hosting the webinar and he originally set it up.

To listen to the replay of the webinar, simply go to http://www.kingofcopy.com/canale/webinar.html

You have 24 hours before Jim puts this out to the rest of his list, and at that time, I assure you there will be ZERO chance you’ll be able to get in on this extra call on March 3rd.