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emotional buy-buttons

You have been outbid.

by Craig Garber May 21, 2009

I think e-bay is one of the most brilliant ideas ever developed. And I know they do lots of testing on their marketing, which is one of the reasons why they continuously come up with new ways of promoting themselves to their users, and how they get you to buy

You never get hit by the bus you saw coming

by Craig Garber April 30, 2009

Today I want to talk about the cold hard truth why some folks won’t ever be able to connect (and sell) to anyone. See, life’s funny. Some days you’ll just be cruising along when all of a sudden, from out of nowhere, something unexpected gets dumped into your lap that

11 ways to appeal to your buyers:

by Craig Garber February 24, 2009

I get several ad critiques sent in to the office here, each week. Many are good, but most need lots of help (which is why they were sent in here, by the way). Often times, the seller simply doesn’t know or understand what his buyer wants. What your buyer wants

"Economic Stimulus Webinar" Replay – 24 hours only: for RE Investors

by Craig Garber February 4, 2009

I’ve posted the replay of the webinar I did yesterday, called “The 5 Biggest Mistakes Real Estate Investors Make, That Are Costing You A Small Fortune!” On this webinar, I revealed: * How to seduce your prospects instead of “selling” your prospects! * Why conventional wisdom is dead-wrong when it

Reality: "Wow, what a concept."

by Craig Garber January 20, 2009

No one wants to do business with some nameless, faceless corporation. Everyone wants to feel “some” kind of a connection to whoever they’re working with, even if it’s a perceived connection and not a real one. Right? Bottom line is people want to do business with real people. But almost

How to breathe "life" into your copywriting.

by Craig Garber December 11, 2008

The more vivid you can make whatever it is you’re selling, the more people will buy. See, the more lifelike something is, the more someone can picture themself using and owning it. So for example, if you’re a wedding photographer, don’t sell the pictures, sell the memories. Sell the lifetime

The story of the beautiful old woman by the bay.

by Craig Garber December 8, 2008

An elderly woman sat gently on the couch in the middle of her living room, overlooking the beautiful Nantucket bay. It was now, in her last hours, she was having one final connection with those she loved so much. On the one had, she was filled with sadness over all

How to make your prospects buy? The answer is simple.

by Craig Garber December 4, 2008

“Just tell ‘em what they want to hear.” Here’s the deal: If you’re like most entrepreneurs I know, you probably spend incredible amounts of time trying to be the best at whatever it is you do. The time, effort, commitment and passion it takes to be the best, is absolutely

$30,000 in a brand new niche, and only 48 hours left to save $1,000: all this… and more!

by Craig Garber November 30, 2008

Just got back from Thanksgiving vacation away in the Big Apple. Watching the parade on television pales in comparison to seeing it live. The masses of spectators, the traffic, and the mammoth size of the floats, simply can’t be put into perspective on television. And the spirit of the crowd,

LAST DAY To Get This In Your Mailbox:

by Craig Garber October 31, 2008

I’m off to Orlando this weekend, for some fun with the family. Between Universal’s Halloween Horror Nights, Epcot’s Food & Wine Festival, and my 45th Birthday, this’ll be a good weekend. Anyway, today is the LAST DAY to get your hands on this month’s Seductive Selling Newsletter. In addition to

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