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emotional buy-buttons

How to use multiple question quizzes to "snag" your prospects, hook… line… and sinker.

by Craig Garber October 22, 2008

Monday we talked about using quizzes. There are a few ways I’ve used quizzes in my copy. One is, to introduce the quiz early on. This sets the authoritative tone early in your message, and it peaks your prospect’s curiosity. But what kinds of questions should you be asking? Good

Here’s a task you’re not worthy of.

by Craig Garber October 20, 2008

Everybody loves a challenge, right? Even if you’re a moron, when someone wants to test your mettle, it’s just human nature to want to rise up to the challenge. In fact, many entrepreneurs I know, have become wildly successful, simply because when they were younger, authority figures questioned their ability

Interesting story: These are very scary times, aren’t they? Here’s why…

by Craig Garber September 25, 2008

The country’s a mess. We’re potentially in the middle of the most dangerous and devastating financial crisis we’ve ever seen before. Some of the largest and most venerable financial institutions on Wall Street have gone under, and many others have Stage 4 Cancer. Which means, in a case like this,

What’s in a name? These three things:

by Craig Garber September 24, 2008

I don’t think I’ve spoken about this too much, but Lord knows I sure give loads of advice about it in my consulting practice, so let’s get on the stick. People often get stuck on naming their business right. The problem is, for some reason people have loads of personal

How to use wonderfully simple stories to create trust in your copy

by Craig Garber September 9, 2008

Let’s talk about telling stories and how you can make them most effective. Yesterday, I told you the cardinal rule of story-telling was to make sure your story is an emotionally compelling human-interest tale your prospects can relate to. The “why” of this, of course, is easy to understand, right?

Smoke On The Water (fire in the sky): 3 Rules For Telling Stories

by Craig Garber September 8, 2008

Last Thursday and Friday I had a group of loan officers down here to launch the ARMS Marketing System. For two days straight I went through some very intense exercises specific to their marketing, and frankly I was exhausted. I really needed the weekend to recuperate and recharge my batteries,

Before you write anything, learn how to do this (it has nothing to do with selling OR writing):

by Craig Garber September 2, 2008

In 1935, George Gribbin started with Young and Rubicam as a copywriter. In 1958 he was made President of the company, and then Chariman, a few years later. Obviously over the course of his career, Gribben wrote LOTS of copy, but he’s most well-known for his ads for Arrow Shirts,

Important: Last Day To Get Your Hands On This – Women’s Cramps, Plus A Goofy Video

by Craig Garber August 30, 2008

Tomorrow is the last day to get your hands on this month’s issue of Seductive Selling. Over the last 90 days, our subscriber base has dramatically increased, and we now have readers in 12 different countries. Here’s a comment I received yesterday, about this month’s issue: “Dear Craig, I recently

I’m a lover not a fighter — picture enclosed.

by Craig Garber August 15, 2008

Hey, it’s Friday and I just got back from a few days of relaxing and vacationing out at St. Pete beach. It was my last chance to spend some time with my daughter before she starts school next week. Plus, the rest of this month is a big crunch month

An open letter to every loan officer who wants more cash:

by Craig Garber August 12, 2008

Let me get right to the point: If you are a loan officer or a mortgage broker and you’re interested in earning more cash, then listen, and listen good. I recently posted some timely information you probably wantto get your hands on, and in addition, the information itself is a

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