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Emotional Direct-Response Marketing

Direct-Response Marketing: What parents know (and don’t know) about selling, that you don’t

by Craig Garber January 31, 2012

Last week I was reviewing a web site for a client. The site had a number of problems with it, but the biggest problem was that the client would never ever, ever make any money with it. Why? The answer is simple: there was no call to action. The website

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Emotional Direct-Response Marketing: How to sell what you regret

by Craig Garber January 19, 2012

Weird way people behave sometimes, especially when it comes to opportunity. People have a natural inclination to avoid discomfort, and to avoid loss.  And this inclination is far more inherent, than the desire to make gains. In other words, we’re very primal in some ways.  Our instinct to protect what’s

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Direct-Response Marketing: NEW – The Private Sale: this works VERY well

by Craig Garber January 12, 2012

Here’s a really cool idea. I found it over the holidays when I was going through some old study books of mine, and I wanted to pass it along to you, because it’s an easy way to pick up a few bucks. It’s called “The Private Sale,” and frankly, even

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Direct Response Marketing: Why people buy and how to sell it to them

by Craig Garber January 10, 2012

No matter what you do for a living, keep in mind… nothing gets bought unless it gets sold first. And as you probably know, much of selling simply involves giving people a reason or some kind of “excuse,” to buy. Sure, sometimes the offer in and of itself, is enough

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Hello, Sunshine (Great opportunity to go public with your goals)

by Craig Garber January 3, 2012

Later on this week or early next, I’m going to have some cool announcements, so stay tuned. I hope you had a great holiday and I hope you and your family have a really smooth 2012. Like most people, I spent a lot of time at home with my own

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URGENT, European list members: Meet me in person on December 10th!

by Craig Garber November 28, 2011

OK, REALLY Big news if you’re in Europe: I’ll be in Munich putting on a very intimate, very cool workshop — and there are only 5 seats still remaining as of this minute. On top of this, admission is RIDICULOUSLY low.  So if you want to hang out and learn

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Emotional direct-response marketing: Little white lies – actual story

by Craig Garber September 19, 2011

About six weeks ago, a guy I know called and left a message on my business line.  He said he wanted to get together with me for coffee. Now I don’t know this guy too well, and so typically, when you get a call like this, it means the guy

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Emotional direct-response marketing: Human nature on display

by Craig Garber August 29, 2011

Before I get into today’s tip… after you read this, please don’t send me a rush of e-mails about how I’m obnoxious or high on my horse.  Because if that’s all you get out of this, then you’re missing the point.  This post has nothing to do with my attitude,

New free report and audio: How To Start At Zero… And Launch A Money-Making Empire

by Craig Garber August 12, 2011

I just finished this new free report, which includes the following case studies of how students of mine did the following: *  How to boost your conversions from converting 1 in 4 prospects (25%), to… 2 out of 3 (67%) *  How to get to the point in your business,

Emotional Direct-Response Marketing: The Thirsty Salesman Story

by Craig Garber August 2, 2011

An optimistic young salesman was found walking around the office one day, with his shoulders slumped and his normal smile missing. Apparently, he’d just lost an important sale and was feeling disappointed. Sometime shortly after the young salesman’s disappointment, an older (and much wiser) veteran salesman comes strolling through the

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