by Craig Garber
February 26, 2009
Yesterday we were talking about how hard it is to get started writing sales copy. About how important it is to bring on all the energy and enthusiasm you can to your opening, and yet… how unnatural this is because there’s no time for you to “warm up” or get
by Craig Garber
February 25, 2009
If you like music, think about some of the most powerful music you’ve ever heard, and then ask yourself why it’s so powerful. Chances are good it has to do with a certain level of energy or enthusiasm it infuses you with. Certain emotional hot-buttons it pushes, deep inside of