Yesterday we were talking about how hard it is to get started writing sales copy.

About how important it is to bring on all the energy and enthusiasm you can to your opening, and yet… how unnatural this is because there’s no time for you to “warm up” or get into your message.

Here are a few, very practical and easy ways of overcoming this problem:

1. First, just assume that you’re going to start writing your sales copy, but you’re automatically going to wind up tossing the first few paragraphs, or even the first few pages, of what you write.

Just like working out in the gym or shooting baskets, you’re going to need to “stretch out” for a while, and then you’ll be ready to get to the real meat of what you’re doing.

2. Second, don’t write when you have to write — write when you WANT to write. Let’s face it, nothing takes the place of genuine enthusiasm, so if you’re feeling excited, that’s the time to take action!

Just the same way you don’t ask someone out on a date when you’re feeling low, you don’t sit down and write until the timing’s right. Remember, in any selling scenario — he who has the most energy, wins.

Make sure that’s YOU!

3. Lastly — and this is what I do — do LOADS of research ahead of time on your product and your customer. If you’ve done enough research, you should have so much to say, you should practically be bursting with ideas and thoughts.

This way, when you finally sit down and start writing, it should be like a volcano erupting. Sure you’re going to have to clean up the mess and do a bunch of editing later, but in this situation, the LAST thing you’ll need to worry about, is your energy level.

Like I said yesterday, it’s critical you introduce yourself to your prospect, with a buzz. Using any of these strategies gives you the “lift” that might very well mean the difference between mediocre… and wildly successful!

Now go sell something, Craig Garber

P.S. Yesterday I received this e-mail from Ron Reich out of Claremont, California:

“Hi Craig, First off, I really enjoyed your “King’s Treasure Chest” this month. Especially where you talk about your specfic process for writing a sales (e.g. order form first, then headlines, etc). This is the EXACT kind of stuff I like reading about in your letter.

Personally, the stuff I like most about your newsletter is the specific nitty gritty copywriting tactics and techniques.

Anyway, my question is, in order to become a better marketer and copywriter, how would you recommend somone balance actually writing copy and marketing pieces vs. studying copywriting courses, sales letters, etc.

In my case, I’m spending almost all my time writing marketing pieces etc for my businesses but I’ve neglected doing things like studying copywriting courses and copying letters by hand, etc. I know I should be doing more of this. What do you recommend.

I’m pretty sure your answer is probably going to be somethink like “stop sleeping and doing it all.” Haha. thanks,”

Saturday’s the last day to get this particular issue that has the column Ron’s talking about. Get it, FRE.E, along with 18 (yes, eighteen!) bonus gifts at http://www.kingofcopy.com/ssnl

Still not convinced? Listen to the live testimonial hotline at the top of the page, where you can here loads of others comment on their own experience.

And don’t wait, because this month’s Audio Success CD of the month has a very compelling interview with a 19-year marketing veteran! He went to his first marketing seminar when he was only a teenager! Get the free trial and your basket of goodies here at http://www.kingofcopy.com/ssnl

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Check out ALL the King’s products at http://www.kingofcopy.com/products

Comments? Leave them here on my blog — let me know what you’re thinking:

If you like music, think about some of the most powerful music you’ve ever heard, and then ask yourself why it’s so powerful.

Chances are good it has to do with a certain level of energy or enthusiasm it infuses you with. Certain emotional hot-buttons it pushes, deep inside of you.

You need to keep in mind that enthusiasm is the lifeblood of all your communication, and it’s especially important in selling. And it’s actually critical when it comes to selling in print.

That’s why one of the hardest parts of your ad or sales letter, or even your brochure, is the beginning.

After all, it’s hard to open up with enthusiasm. It’s hard to be a big fireball without being “too much” for someone, isn’t it? Plus, it’s also hard to start at “10,” isn’t it?

After all, we’re not amplifiers, are we? We don’t have switches, right?

You don’t walk into the gym and do your heaviest set first, you typically warm up and work up to those heavy poundages.

True?

So here’s what I want you to do. I’m not going to go over actual openings because we’ve spent a lot of time on this in the last few weeks, but I want you to think about some of the difficulties you have with “getting started” when it comes to writing…

Post some of them on my blog at http://blog.kingofcopy.com

And then, tomorrow we’ll cover some strategies you can use to make “opening with enthusiasm,” much easier.

O.K.? (Also, pay close attention to today’s P.S.)

Now go sell something, Craig Garber

P.S. Only THREE Days left to take your free test-drive of this month’s issue of Seductive Selling! Listen to what Kendra Cecieta from Beverly, Massachusetts had this to say about it:

“As a constant addict of information that will help my businesses grow, I was referred by a friend to Craig Garber. I decided to take him up on his free trial offer and it was one of the best decisions I have ever made. As a consistent student of some of the world top marketer’s, (and as a direct response marketer myself) I am always keeping my eyes open for the ones that say they deliver value versus the ones that actually do.

I have subscribed to numerous marketers monthly newsletters, and I am still blown way at how insignificant their newsletters are in terms of applicable information in comparison to Seductive Selling. So much so that I have cancelled many of the others. I am happy to say that Craig is one of the few that certainly OVER-delivers each and every month.

His newsletters are packed with practical “no hype” marketing strategies that make a difference when applied to any business, in any industry. He offers proven strategies, some that remind you to get back to the basics while some you may have never thought about before.

He does this with one outcome in mind: to help you become a better marketer and get you results, fast. Now I anxiously wait for Seductive Selling every month. I purposely block time to read it uninterrupted. Then I schedule time to implement many of the things I have learned each month because there is so many. Trust me once you start reading it, you will want to do the same thing too!”

Still not convinced? Listen to the live testimonial hotline where you can here loads of others comment on their own experience. Then test-drive it yourself and get 18 (yep, count ‘em) REAL bonus gifts (not the usual useless garbage you get) worth $3,632… just for saying “Maybe!”

Don’t wait, because this month’s Audio Success CD of the month has a very compelling interview with a 19-year marketing veteran! He went to his first marketing seminar when he was only a teenager! Get the free trial and your basket of goodies here at http://www.kingofcopy.com/ssnl

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Check out ALL the King’s products at http://www.kingofcopy.com/products

Comments? Leave them here on my blog — let me know what you’re thinking: