Conversations, like relationships and boulevards, are two-way streets.

And if you want to be successful in selling — especially in print — you’ve got to engage your prospect in a conversation. Most people don’t do this — they just talk and talk and then they think if they do enough talking and enough convincing, that the person they’re talking to, is going to listen and ultimately buy.

Wrong-o, daddy-o. Ain’t gonna happen.

Just think, how do you react to someone who’s trying to sell you something in person, who just rambles on and never shuts up?

If you’re like most people, the “sales hackles” on the back of your neck, probably stand up as straight as the iron rods on the gate in front of your local church.

No one wants to even be in a social conversation like this, let alone be sold something like this.

So how do you have a conversation in print? How do you make your pitch a two-way deal instead of a one-way deal, like most sales letters?

Well, one easy way is to ask your prospects engaging questions — questions they’re genuinely thinking — and then answer them.

So for example, you can say something like, “But why should you order one of these widgets instead of buying one down at your local grocery store?”

After all, I don’t care what you’re selling, that’s one question ALL your buyers are asking themselves, regardless of whether you’re selling atomic bombs or CDs filled with Stoner Rock music.

Why should they buy from you, right?

But here’s the rub: you must answer the questions you’re asking.

So in this case, you can answer this question right away by saying something like, “That’s a great question and it’s one you deserve an answer to.” And then of course, you answer their question.

In a nutshell, the secret here is to “create” a conversation. When there’s only one road, you need to expand it and make it go both ways. Otherwise the road will go on forever, and end nowhere.

THAT… is selling, my brother.

Now go sell something, Craig

P.S. Discover the 22 Ways To Completely Eliminate ALL Your Marketing Headaches… Right NOW! at: http://www.kingofcopy.com/22ways

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