Get the Flash Player to see this player.

entertaining your prospects

It’s now what you say it’s HOW you say it…

by Craig Garber March 30, 2009

Last week we talked about “entertaining” your list and I explained how most people try and entertain their prospects in their sales letters is totally wrong. Here’s what I said… You don’t entertain them by being funny. And there are two reasons for this: One, what you think is funny

"That’s Entertainment"

by Craig Garber March 25, 2009

Today I want to go over the third step in the 3-step formula to constructing your sales conversation with your prospect. The first two steps, which we covered already are: educate… and inform… and today the final step we’ll talk about is “entertain.” First of all, why do you want