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generating leads

The biggest "free giveaway" mistake

by Craig Garber June 3, 2009

A big mistake people often make when they’re trying to generate leads by giving stuff away, is not selling hard enough, or not selling at all. And here’s why: People foolishly think if you’re giving something away for free, then everyone should automatically want it, because it’s free. Wrong-o, daddy-o.

3 Ways to qualify your prospects (pay close attention to this one)

by Craig Garber May 3, 2009

I hope you realize, the most important thing you have in life, is time. If you don’t place more value on your time than anything else, you will ultimately never make anywhere NEAR the kind of money you have the potential to, and frankly, your personal life will suffer, dramatically.

Do YOU have an SP department you don’t know about?

by Craig Garber April 3, 2009

Often times we have a cancer growing inside our own business, we don’t even know about. Sometimes, this takes the form of a disgruntled or ignorant employee who feels stuck and resentful in their position. Instead of adding to the wealth, they want to take away from it, simply because

A simple way to "qualify" a prospect: Are they horny for you?

by Craig Garber January 12, 2009

Last week I sent out a tip about how to choose the right customers. You can see that article over here: http://blog.kingofcopy.com/2009/01/what-its-like-up-there-in-sales-heaven.html This week I’m going to cover a few more traits you’re going to find in your best buyers. These are called “selects” if you are buying names from

What it’s like… up there… in sales heaven?

by Craig Garber January 7, 2009

Ever go to sales heaven in a dream? You know the place — everyone you speak to, or everyone on your e-mail list buys from you… they all buy the first time they meet you… all the orders stick, and they all move up your sales funnel, almost instantly. Nice

Where do million-dollar ideas come from?

by Craig Garber December 1, 2008

When it comes to developing a new idea or product, most people hit some sort of an invisible “wall” that stops them dead in their tracks, and washes defeat over even the strongest levels of enthusiasm before you can even get started. This happens simply because like love, you may

How to identify your blind spots: 3 easy ways (not painful)

by Craig Garber November 24, 2008

***Only 7 days left to save $1,000 with the early-bird registration for my January Emotional Copywriting Seminar & Ad Writing Workshop, at http://www.kingofcopy.com/adwriting*** There are only three components of your business, regardless of what you do for a living. They are selling… making products (or developing your goods and services)…

"skin" in the game

by Craig Garber November 21, 2008

Did you know most lottery winners have absolutely none of the money left over, 5 years after they hit the jackpot? Know why this is? There are two reasons, actually. For starters, the overall demographic of people who play this game aren’t exactly the most financially responsible people in the