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guarantees

Copywriting tips: 3 things you’d better NEVER put in your guarantee

by Craig Garber January 19, 2011

Yesterday, we were talking about the 4 things you must include in your guarantees. Today, we’ll go the other way.  There are a few things you never want to do when it comes to guarantees, so let’s go through them, right now. 1.  Never issue a “conditional only” guarantee. And

Copywriting secret – makes your products literally FLY off the shelves

by Craig Garber February 3, 2010

Here’s a great little copywriting “secret within a secret” for you.  Guarantees, as long as they are good ones (another subject for another day) are one of the most important safety nets you can offer your customers. However, there are some situations where having a guarantee makes a HUGE difference,

An important message for online e-zine subscribers only:

by Craig Garber April 16, 2009

Over the last few days, you have seen me support DC Fawcett, one of the members of my Mastermind Group. Candidly, I am doing this for three reasons, in this order. One, as I said, DC is a member of my Mastermind Group and I’ll do whatever I possibly can

3 direct-response strategies that are better for you than good copy:

by Craig Garber April 6, 2009

I’m an outstanding copywriter and I’ve pulled down big numbers and great results from this skill. But let me tell you a little secret about writing copy. It is very easy to get caught up in this copywriting trap, and in fact, the truth is, you don’t need to write

New video gives bonuses, AND the big promise:

by Craig Garber March 16, 2009

I’ll be back tomorrow with more tips, but I just finished re-working the 18 free bonuses you get when you test-drive Seductive Selling free for 30 days, and I’ve created a video that shows you them, in detail. On this same web page, I also created a video of the