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headlines

Copywriting tips: 3 ways to make “headline news” and get your ads opened and read

by Craig Garber January 8, 2010

I’m off to go and see my younger son wrestle in a tournament early this afternoon, and today’s the first day the weather’s been warm around here in about two weeks, so life’s looking good as well sail into the weekend… Let me show you an easy way to get

Copywriting Tip – Writing Headlines – “Challenge” Your Customer

by Craig Garber January 5, 2010

Here’s a useful copywriting tip about writing headlines that anyone in any business can use. You know, everyone wants to feel special — at least, sometimes.  Right? And making your customers feel special is one of the best things you can do.  But this isn’t so easy to do, is

She… is… hot-to-trot:

by Craig Garber January 15, 2009

First, I gotta tell you. Tomorrow morning is the start of my 3-day Ad Writing Workshop, and I am freakin’ excited about it! I’ve got a great group of people coming down here to Tampa, and they have no idea what’s in store for them. Each one of them will

Here’s the simple formula to writing any sales letter you want:

by Craig Garber January 12, 2009

It’s quite simple actually. This past weekend I reworked on sales letter for a product I’m getting ready to launch. You can see the letter here: http://www.kingofcopy.com/abcre But this isn’t about that sales letter. It’s about your ability to CRANK out effective sales letters and information like this, on a

Longest headline EVER in copywriting history:

by Craig Garber January 7, 2009

Which one of these 559 money-making copywriting and direct-marketing strategies… 528 pages of eye-opening proven secrets… 5 DVD’s filled with sales copy critiques… and 5 Audio CD’s filled with profit-producing easy to use cash-producing tips… listed in these 43 items below… can YOU afford to miss? Check it out at

3 Tips for creating Stronger headlines:

by Craig Garber November 12, 2008

Your headline is by far, the most important part of your ad, website, or sales letter. It’s important because you want to immediately attract the right people to buy whatever it is you’re selling… and it’s also important because you want to alienate the wrong people as well. And reality

Last day to get this: 2 Free sales copy critiques, loads of other stuff

by Craig Garber September 29, 2008

Tomorrow is the last day to get your hands on this month’s Seductive Selling Newsletter. In addition to a very candid interview with Peter Thomson from the UK, an excellent marketer who sold his business for 4.2 million UK pounds (over $8.4 Million dollars) and retired at age 42, you’ll

Once fat, now fit: The power of contrast and how to use it…

by Craig Garber September 26, 2008

Yesterday’s e-mail bought a flood of positive comments into the office, thanks for that. Today I want to point out something you can easily to create curiosity and increase your pulling power. When you talk about something that somehow changed or can make you change from one situation to another…

More Headline Formulas

by Craig Garber August 18, 2008

Outside of a 1-hour swim I took with my daughter in the lake last night, I’d spent probably 30 of the last 48 hours, holed up in my office working on a massive project. In fact, for the five days previous to that, I was probably working close to 12

A Wonderful Two Years’ Trip At Full Pay — But Only Men With Imagination Can Take It!

by Craig Garber August 12, 2008

Last week we talked about the subject line of today’s e-mail, which was a headline written by Bruce Barton, that ran for 7 years straight. The ad was for the Alexander Hamilton Institute, a 2-year correspondence course in business, and the question I asked was, “Why do you think this

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