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human nature

The current events "myth" and why everyone gets it all wrong

by Craig Garber June 9, 2009

Many people hear things like “if you want to get your prospect’s attention, then talk about the things they are talking about right now.” This goes way back to Robert Collier’s comments on “entering the conversation your prospect is currently having inside their heads.” The problem is, most people do

What you want? Baby I got it. What you need? Don’t matter…

by Craig Garber May 27, 2009

With little exception, no one “needs” any of the crap you or me or anyone else is selling. I don’t need the next pair of Nike’s I’m going to buy this week, I want them. In fact, I could just as easy spend one-fourth and get a pair of old

You have been outbid.

by Craig Garber May 21, 2009

I think e-bay is one of the most brilliant ideas ever developed. And I know they do lots of testing on their marketing, which is one of the reasons why they continuously come up with new ways of promoting themselves to their users, and how they get you to buy

The right way… and the wrong way… to make them buy from YOU!

by Craig Garber May 20, 2009

To make your advertising effective, you must, somehow or some way, outdo or outbid the next guy. You must have some kinds of leverage that makes buying from YOU seem like a better deal than buying from your competition. You’ve got to have a better guarantee… or better service or

How to profit from human behavior by giving choices

by Craig Garber April 27, 2009

Hope you had a great weekend. I got some really cool pictures while I was away last week and I’ll try and post a few of them up over the next few days for you to see. Today I want to share an interesting tid-bit about human psychology and behavior,

story & free resource: what separates wise men from fools…

by Craig Garber April 24, 2009

I’m out of town oh holiday today but I still wanted to stay in touch with you. You know it is only little subtleties that separate wise men from fools. One of them has to do with what the wise man deems important, and the other has to do with

3 proven strategies to get more sales without lowering prices in this economy

by Craig Garber April 16, 2009

Many people believe that in an economy like this one – or even when business is just slow, the fastest way to generate more sales is by reducing your prices. And while running a sale may sometimes get you new customers, there are plenty of other things you can do

Oh, the thrill of it all!

by Craig Garber February 18, 2009

A long time ago, a very sharp marketer I know told me he loved working with clients right up until the time they paid him. (He got paid ahead of time, like I do.) He said, “From that point on, it’s all downhill.” At the time I didn’t quite understand

Water water everywhere, but not a drop to drink.

by Craig Garber February 12, 2009

First, a quick note to let you know that next week I’ll start answering some of the many “Ask Me, Baby” questions I’ve received. What’s held things up a bit is that my old hard drive died and it’s just taken me a while to get everything sorted out on

5 Essentials of ANY successful ad:

by Craig Garber February 9, 2009

Let’s face it, selling is difficult. But selling in print is incredibly difficult, since you’re stripped of all your non-verbal communication. Your prospect’s ability to get a “gut feel” about whether or not they should trust and believe you… isn’t as available as you’d like. However, there are certain triggers

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