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human nature

Open this only if you are superstitious

by Craig Garber January 5, 2009

Funny thing about superstitions. You may have some quirky superstition or ritual you follow, but superstitions are really “prevent” mechanisms. They’re behaviors you make sure you complete ahead of time, but I don’t think most people really sit back and then blame responsibility for their success or failure on a

Top 10 Industries Seeking A Bailout In 2009

by Craig Garber January 2, 2009

Lordy, lordy. Now the steel industry is seeking a bailout. Who’s next? Well, I have my own suspicions about who’s next — let me share them with you. Today, I’m giving you the Top 10 Industries Seeking A Bailout In 2009. 1. Multi Level Marketers. Premise: Since everyone in America

How to make your prospects buy? The answer is simple.

by Craig Garber December 4, 2008

“Just tell ‘em what they want to hear.” Here’s the deal: If you’re like most entrepreneurs I know, you probably spend incredible amounts of time trying to be the best at whatever it is you do. The time, effort, commitment and passion it takes to be the best, is absolutely

Altering destiny: Are there really any accidents?

by Craig Garber November 18, 2008

It’s funny how life works. Sometimes random and accidental events happen that cause dramatic changes in what would otherwise be a completely different outcome. Lines bisect when they are least likely to, and sometimes wonderful things come from them. Two stories, one famous, and one completely insignificant to anyone but

A humble lesson on (true) friendship.

by Craig Garber November 17, 2008

Perhaps I should call this one, “Confessions of a lonely copywriter.” Here goes: The older people get, the more unlikely they are to get married. That’s because the more time they spend alone, the more time they’re used to being alone. Human nature is funny like that. Your habits dictate

Critical lesson on much-needed positioning: Don’t bid, instead… audit:

by Craig Garber November 13, 2008

Important lesson on positioning — it came up earlier this week in a meeting with one of my Mastermind Group members (for more info on this group head on over to http://www.kingofcopy.com/mastermind) When you have a “consulting meeting” with someone, and then you go and send them some kind of

Why Gordon Ramsay’s smarter than he knows…

by Craig Garber November 10, 2008

I love celebrity chef and reality TV host Gordon Ramsay. He’s got balls the size of grapefruits and he isn’t afraid to just come out and say what needs to be said. After all, why build someone a clock when all they really want is to know what time it

You don’t have to be afraid of this — no one has ever profited from it alone, anyway:

by Craig Garber November 4, 2008

As you probably know, last week I sent out a survey to my list, to get feedback on the upcoming title of my book. If you were one of the people who responded to that survey, I want to say a very sincere “Thank you” for taking the time out

How to write and create and have your mind infused with fresh new ideas:

by Craig Garber October 28, 2008

For thousands of years, mankind has progressed and developed, and overcome one objection after another… not through the application of hard work, but through the creation of fresh new ideas. But as you will see, what’s new is often not new at all. It’s just that what’s between your ears

Here’s a task you’re not worthy of.

by Craig Garber October 20, 2008

Everybody loves a challenge, right? Even if you’re a moron, when someone wants to test your mettle, it’s just human nature to want to rise up to the challenge. In fact, many entrepreneurs I know, have become wildly successful, simply because when they were younger, authority figures questioned their ability

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