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humor

How to use humor to sell, NOT to be funny…

by Craig Garber April 2, 2009

We started talking about humor last week and I wanted to show you how to use humor, so you won’t alienate your prospects and you’ll instead, bond with them. Let’s go over a couple of different ways: First, if you’re going to use humor, the best way to use it

Unusual direct-response marketing facts

by Craig Garber April 1, 2009

A couple of interesting facts today. Do you know what a Johnson Box is? A Johnson Box is a box used to highlight some part of the ad or ad copy. So for instance, you’ll often see a guarantee or a testimonial in an ad, inside of a box with

It’s now what you say it’s HOW you say it…

by Craig Garber March 30, 2009

Last week we talked about “entertaining” your list and I explained how most people try and entertain their prospects in their sales letters is totally wrong. Here’s what I said… You don’t entertain them by being funny. And there are two reasons for this: One, what you think is funny

paraskavedekatria – phobia (Friday the 13th)

by Craig Garber February 13, 2009

That’s the official name of “fear of Friday the 13th,” the same way arachnophobia means “fear of spiders.” There are a number of different theories behind the history of how people became so superstitious about Friday the 13th. For many people in ancient times, the number 13 was deemed to

Last day to get your hands on this: 12 hours left!

by Craig Garber December 31, 2008

Today is the last day to get your hands on this month’s Seductive Selling Newsletter. Here’s just a few of the many things you can look forward to inside this month’s issue, which is called “The Nostalgia Issue,” because all the ads and examples in it are from the late

Christmas In Florida

by Craig Garber December 28, 2008

Not for anyone freezing their ass off right now. Happy Holidays, Craig

Why angels? And why on top of Christmas trees?

by Craig Garber December 24, 2008

You haven’t heard from me for a few days because frankly,I’m taking some well-deserved time off. I’ll send out ane-mail later on this week, and maybe one or two early nextweek, but really, I’m in relaxation mode. Here’s an interesting story about how angels came to adornthe tops of Christmas

Why being clever isn’t so clever:

by Craig Garber November 6, 2008

A lot of the consulting work I do relates to helping my clients improve their communication with their prospects, and helping improve their sales pitch. One area that always gives people trouble, is the issue of humor and how to handle it. See, there’s a big difference between injecting personality

3 other ways to get a piece of the King:

by Craig Garber October 14, 2008

Today and tomorrow I’m going to be locked into meetings with my Mastermind Group, here in Tampa. However, there are a few new things I have going on you may want to take advantage of, or at least know about: For starters, if you want to be on the advanced

Don’t mistake being clever for being smart

by Craig Garber September 23, 2008

One of the things loads of people take advantage of when they subscribe to my offline newsletter, are the free sales copy critiques you get with your subscription. As you’d imagine, I get to see loads of copy for many different kinds of ads in many different industries. Sometimes people

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