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hype

The myth of "hype" and why it doesn’t work:

by Craig Garber April 29, 2009

I’m sure you’d agree with me when I say that most sales letters are VERY poorly written. True? They’re either dull and uninteresting, or they so filled with hype and hysteria, there’s no valid substance to anything. In either case, though, the end result is most people never read these