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lead generation

Small Business Marketing: Cheap 2-step lead generation strategies:

by Craig Garber May 20, 2011

Today I want to show you some very simple, yet quite powerful marketing strategies that can add LOADS of “free money” to your bottom line. And when I say “free money,” what I’m referring to is additional dollars you’ll collect, AFTER you’ve already spent money acquiring your leads and after

When Lincoln suffers no fools

by Craig Garber November 4, 2009

Abraham Lincoln once said, “You may fool all the people some of the time… you can even fool some of the people all the time… but you can’t fool all of the people, all the time.” And this is precisely why ads that claim to offer the “biggest”… “best”… and

Why by the cow when you can get the milk for free?

by Craig Garber June 5, 2009

The other day we were talking about a critical mistake people make when generating leads: not selling enough, because you simply presume everyone’s going to want your stuff since it’s free. If you missed that one and you want to see it, just check out the entry from yesterday. Anyway,