Today I want to show you some very simple, yet quite powerful marketing strategies that can add LOADS of “free money” to your bottom line.

And when I say “free money,” what I’m referring to is additional dollars you’ll collect, AFTER you’ve already spent money acquiring your leads and after you’ve made your initial sale.

I love strategies like this because they’re clever, and because they’re easy to implement.  And when something’s easy to implement, you get results fast, which means you can also go back in there and refine your strategies quickly, as well.

Most important, they give you extreme leverage and boost your customer value off the charts.  And when you’ve got a higher customer value, it also lets you spend a little more to acquire your customers, or to acquire better customers than your competition can afford to do.

So without any further ado… let’s talk about: Cheap 2-Step Lead Generation

There are tons of businesses out there that need to use two-step lead generation, but they simply can’t afford it. These are typically businesses that sell directly to consumers, and their numbers just
can’t support spending as much money as you need to spend, to acquire leads through a two-step process.

Their front-end business is limited or not priced high enough to justify using 2-step lead acquisition… and they either haven’t figured out a back-end, or their simply isn’t one. Examples: knife sharpening… repair businesses (furniture, appliance, situational automobile repairs like dents and scuffs)… Zippo Lighter Repairmen… chimney cleaners (yes you can have an automatic plan, few will take it – at least here in Florida, anyway)… and other service-oriented industries.

Along these lines, here’s a pretty good ad ran by one of these types of businesses I’m referring to, in Example 1. These guys clean dryer vents — or at least, that’s how they are trying to get leads, right?

(Note: you can find Example 1 in this month’s issue of Seductive Selling, which mailed out today.)

If they are smart, they probably clean other ducts inside your home as well.  You know, things like removing mites and dust from filthy air conditioning and heating ducts.

This alone, is a strategy worthy of considering: what is the most LIKELY way you can obtain quality clients?

For instance, I met a fairly well-known New York City sports cartoonist on the flight back from New York.  He is currently putting a book together that covers a lifetime of his work.

He was famous for drawing sports cartoons, but also general entertainment figures, and he penned a lot of the TV Guide covers back in the 1970′s.

Who would be the best market for him?  Sports lovers?  Baseball lovers?  Cartoon aficionados?  Entertainment pop-culture devotees?

It’s the same thing with every business.  You HAVE to think of multiple entry-points where your customers can connect with you in their lives.

This isn’t always as straight-forward as it seems, but… the more you know your customers, the more you can come up with different ways of connecting with them.

For some people, this means…

You’ll find the rest of this story in this month’s Seductive Selling Newsletter – take your free trial of it right now, and get your hands on the fastest-growing direct-marketing newsletter in America.  Find out why people in 15 countries absolutely DEVOUR it, every month — AND get 18 (real) gifts with your trial.  (DVD, CDs, free back-issues and more).  Do this now, while it’s fresh on your mind and before anything else comes up.

Because if you like this, I assure you… this is only… the tip… of the iceberg.  (plus you get this: Your Guarantee: You will make at LEAST an extra $15,000 over the next 12 months using these resources or your money back.)

Now go sell something,  Craig Garber

P.S.  Reason #2:  There are other people who feel comfortable selling, but they get all messed up when it comes to “closing.”

This month only: get 2 FREE issues PLUS these eye-opening 18 Bonus Gifts (including TWO free copywriting critiques) — and discover why Seductive Selling NL is now read in 14 countries world-wide (watch the video and see all 18 bonuses)!

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Abraham Lincoln once said, “You may fool all the people some of the time… you can even fool some of the people all the time… but you can’t fool all of the people, all the time.”

And this is precisely why ads that claim to offer the “biggest”… “best”… and “strongest”… simply fall on deaf ears.  No one in today’s crazy world is being fooled about anything.

Instead, it’s like being in a crowded underground subway terminal, with trains pulling in and out all day long.  Before you know it, you’re shouting just to be heard by the person next to you.  But then, since everyone else is doing the same thing, you have to shout even louder just to say “Good-bye” or “I’ll be home around 9:30″… or “Did you remember to call the dentist” and other things like this.

Big bold general claims fall on deaf ears.  They mean nothing to anyone, and they wreak of desperation and a false sense of virtually anything.  So your competition things shouting them louder is the answer.

But it’s only when your readers can’t deny your sincerity — that’s when your advertising messages begins to take on meaning.  When you’re specific and speaking to people who are genuinely interested in what you have to say, in terms that are important to them — that’s when your prospects are going to sit up in their chairs and start paying attention to you.

Telling someone how special you are only works when that someone is your mother.  Otherwise you’re just lumping yourself in with every single one of your competitors out there, who also has nothing to say that’s different or meaningful.

If you’re looking to fool someone, be the “best” in your ads.  But if you’re looking to attract qualified prospects, let them know what you’ve done and what you have to offer them — this way THEY will come to the conclusion you’re the best.

See, the first statement attracts people who can be fooled some of the time… but the second one attracts buyers with cash.

Which ones do you want as customers?

Now go sell something, Craig Garber

P.S.  Discover how I made a hair north of $578,000 with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising in my newest book,  “How To Make Maximum Money With Minimum Customers,” – comes with a LIFETIME GUARANTEE.

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Now get TWO free issues of my offline Seductive Selling newsletter.  Get more leads, enjoy higher conversion rates, proven marketing strategies, and NO nonsense.

“How To Make Maximum Money With Minimum Customers” FAQ’s

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If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog.

The other day we were talking about a critical mistake people make when generating leads: not selling enough, because you simply presume everyone’s going to want your stuff since it’s free.

If you missed that one and you want to see it, just check out the entry from yesterday.

Anyway, another HUGE mistake that’s made when you’re trying to generate leads is not putting a value on whatever it is you’re giving away.

So for instance, if you’re putting on a webinar, people are going to be a lot more excited about taking the time out of their busy schedule to attend, if you’re letting them know the value of the webinar — and why.

Same thing with a free report. Wouldn’t you be much more excited about reading something that’s not available anywhere else, and that’s worth $97 dollars, as opposed to reading something with zero value?

Of course you would, right?

And see, unless you give whatever it is you’re offering, a value… then your prospects will simply presume that value to be ZERO.

And you know the old expression, why buy the cow when you can get the milk for free, right? Well, in this case, even though there’s no “buy,” per se — there is an investment of time, which… for sharp people, is worth far more than money.

So make sure you’re giving your gifts, bribes, widgets, and information, a value. Otherwise you’ll be up the creek without a paddle.

Moo.

Now go sell something, Craig

P.S. In the June Seductive Selling Newsletter, I have come up with literally one of THE most brilliant marketing campaigns ever, designed to sell a very high-priced service to the affluent marketplace. You have my word this isn’t something you’d ever think of. Get it free at http://www.kingofcopy.com/ssnl (watch the goofy video!)

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If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog: