Let me get right to the point: If you are a loan officer or a mortgage broker and you’re interested in earning more cash, then listen, and listen good.

I recently posted some timely information you probably want
to get your hands on, and in addition, the information itself is a great example of the kinds of display ads or tearsheet formats you should be regularly using in your marketing, anyway.

So, here’s what you need to do. Ask yourself these three questions and if your answer to any of them is yes, then go and get your hands on this memo right now at http://www.loturnaround.com/memo

Here are those questions:

Are you sick and tired of getting beaten up and bashed around by homeowners shopping you for the lowest rates?

Have you had it “up to here” listening to the media telling you, like Chicken Little, “The sky is falling?”

And are you simply starving for even one ray of enthusiasm and sunshine to enter your business life?

Again, if you answered “Yes” to any of these questions, then head on over to http://www.loturnaround.com/memo — in fact, you can even download the ad and keep it for your own swipe file.

Now go sell something, Craig Garber

P.S. If you have any questions about this, make sure you
contact my office. I’ll be out of town down by the beach
during the next few days, but someone will get a hold of
you early next week.

I was going to go over the formulaic headline strategies we talked about the other day, but I thought this might actually be more valuable to you.

Last night, me and Mike Miget – an excellent marketing strategist who’s run a very successful mtg business for the last 16 years — put on a fre.e teleseminar, and the recording of it is now posted.

I realize you may not be in this business, but nevertheless, the marketing ideas and strategies we covered are very solid and very applicable to every industry. We also covered loads of “nuts and bolts” about putting ads together and marketing in general.

If you’d like to listen to the recording of the call, as well as a recording of another call we did last week, please feel free to do so at http://www.loturnaround.com/replay

Then, let me know your thoughts about the call afterwards. You can post your comments to the blog Mike and I have created at http://blog.loturnaround.com or on my blog here below.

Have a good weekend and we’ll cover the stuff about the headlines next week, for sure.

Now go sell something, Craig Garber

P.S. Make life the way you want it, that’s what happened here: http://www.kingofcopy.com/dreamscometrue — check it out now.

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE — leave them here on my blog — it’s important you let me know what you’re thinking!:

Here are ALL the King’s products: http://www.kingofcopy.com/products

Tomorrow we’ll get back to our regular tips, and I also want to thank you if you’ve been sitting patiently through these announcements for the teleseminar for loan officers and mortgage brokers.

At 4:30 Eastern time we’ll be shutting down the registration page to sign up and participate on tonight’s call. It’s been nothing shy of chaos here the last few days, with now close to 400 LOs signing up during this time alone.

If you haven’t already signed up, this is truly your last chance to participate on this mammoth 3-hour long event. And believe me, if you’ve never heard me speak, you’d better be prepared for a burst of energy — so if you’re the sleepy and tired type, this call may not be for you — especially as it moves into the night.

Here’s what you can look forward to, just in the 21-page handout for the call alone!:

You said you wanted good, solid marketing information — with NO selling — and so Mike and I intend to give you all this and much much more. If you are an LO or a MB, you’ll be receiving no less than the equivalent of a FULL marketing seminar on how to eliminate the mistakes you’re making, and how to do things right instead.

Plus, right off the bat, we’re giving you two more freebies (stuff with REAL value — and with no strings attached), just to kick-off the meeting on a big power note.

Now hold on to your hats because here’s just a small sampling of what’s inside your handout and what we’re going to cover on tonight’s call:

* The three (and a half) biggest mistakes LOs make that are completely ruining your chances of selling anything — and… how to fix ‘em!

* The “Golden Rule” of selling — and pretty much of all relationships, when it comes down to it. Get this one right and you’re on your way to getting what you want, when you want it. And you don’t need to be some kind of a marketing genius to get it — this one’s based on plain old common sense!

* Specific (and somewhat humorous) ways you’re communicating and prospecting the wrong way.

* If you want to start making the green, then you MUST change your thinking from “selling” to something much greater. You’ll find three ways of doing this.

And guess what — this is just on the first two pages of the handout!

We’ll be sending you the link to download this handout later on this afternoon for everyone who’s registered for tonight’s call. If you’ve registered already, then make sure you call in early because we’re up to 643 LO’s that have registered along with you! If everyone shows up, it’s looking like there will probably be over 700 LOs ultimately on this call.

To register, go right NOW to http://www.kingofcopy.com/loteleseminar

And don’t worry — absolutely NOTHING will be sold on this call — you have my word.

Now go sell something, Craig Garber

P.S. Make sure you call in early for the Teleseminar tonight, where we’ll be able to get much more specific and cover much more ground. If you haven’t registered for it yet, please do so NOW at http://www.kingofcopy.com/loteleseminar

If you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, PLEASE — leave them here on our special LO blog, it’s important you let us know what you’re thinking!: http://blog.loturnaround.com

This is only for those LOs who HAVEN’T registered for this call yet. For those who have already signed up, you do NOT need to re-register.

Tomorrow’s the big night! At this point in time we have 505 LO’s registered for this call. Some of the questions sent in are excellent, and the answers will show you exactly what to do, to seriously boost your business right now… and… maybe even more important — what NOT to do!

Funny enough though, one of the biggest questions we keep getting is, “What are you guys going to be pitching on the call? You know, “What’s the catch?”

And, like I said earlier — the answer is… “Nothing!” There is no scam here or any other catch.

At 3 hours long, this event is going to be HUGE, and like I said, I’m not going to be trying to sell you anything, nor is my special guest — a private client of mine who’s been one of the highest-paid mortgage guys in the country for the last 12 years.

All we’re trying to do is inject some “sizzle” back into your business, by answering some of your toughest questions and by offering solutions to help you handle your most challenging objectives.

To register for this fre.e call, simply go to http://www.kingofcopy.com/loteleseminar

If nothing else, check out the video on the page. My wife told me I looked like I had ants in my pants when I made it because I couldn’t sit still.

But hey, what else is new?

Now go sell something, Craig Garber

P.S. Between my past history in financial services… the knowledge and practical application of marketing work I’ve done extensively, in your industry… and my partner’s dozen years of hard lessons learned and years of success as an actual mort-gage guy himself — rest assured you’ll get more information on this one call, than any other course, book, seminar or workshop you’ll attend this year. So take advantage and register to get on this fre.e call, right now, while this is fresh on your mind and before anything else comes up.

It’s right here: http://www.kingofcopy.com/loteleseminar

ATTENTION: I’ve also started a new blog just for you guys. So if you enjoyed this, pass it on to a few of your friends and business associates, and if you have any comments about this message, then PLEASE leave them right here on my new blog: http://blog.loturnaround.com