In the beginning, it was kind of cute, like a surprise birthday party almost.  You found yourself in the middle of an event and you didn’t even know how you got there.

You saw all these nice things going on, you started receiving business gifts and presents, and it seemed so “nice” of the person giving them to you.

And unaware of what was really going on, suddenly you found yourself smack dab in the middle of a product launch.

But now things are different.  Now there’s no mystery that you’re in the middle of a product launch.  Now people are up-front about it, right from the very beginning.

And nevertheless, launch results are still quite effective.  And here’s why.  There are three reasons actually.

1. A launch, as opposed to a standalone sales letter, is much more of an experience.  And any time you can create an experience for your prospect, they are far more likely to become a buyer.

Thoreau once said, “Most men lead lives of quiet desperation and die with the song still in them.”  Sadly, this is true.  Most people never realize their true untapped potential.

So if you can breathe some life into your buyers world, they will love you for it.

Of course, you’d also better deliver a memorable experience after the sale, or else that’s the last sale you’re going to make.

2.  Curiosity.  The most valuable thing you can do to keep people involved in any relationship is to keep them curious and excited about ‘what’s next?’

Even in your marriage or in romantic situations, when the curiosity and excitement goes… that’s when things start going south.  Boredom equates to ‘taking things for granted,’ and it happens when you’re not even looking.

Keeping your buyers curious about what’s next is key in any product launch.

3.  Content.  Basically, the whole purpose of any launch is to give your buyers and exciting ’sneak peek’ at what they’ll be getting when they actually buy.  It’s the free sample line at Costco, with a party attached.

So if you’re content isn’t compelling or relevant, your launch won’t be effective.  Conversely, the more exciting, relevant and beneficial your material is, the stronger your launch results will be.

And although a lot of people say that reciprocity contributes to the success of a launch, I don’t necessarily agree with this.  Reciprocity, as it relates to purchasing decisions, is effective over the long-haul – not over a 5 or 7 or 10 day launch.  Time is your biggest asset when it comes to reciprocity.

Make sense?

Good.  And if you want to go through the launch for my book “How To Make Maximum Money With Minimum Customers,” which basically summarizes 11 years of direct response in the trenches selling, and reveals the EXACT steps I used to make over $578,000 with a small handful of customers, then experience it for yourself, right here.  Here’s what you’ll get on this launch:

*  Loads of exciting videos shot live throughout uncommon locations in New York City!

*  You’ll see real-life applications of many of the strategies inside my book.  And you’ll discover how to use these strategies in YOUR business

*  And, you’ll get money-making lessons and handouts you can use as reference tools today, and moving forward.

Sign up for the round trip to New York, right here, right now.

Now go sell something, Craig Garber

P.S.  If you want to skip the launch and just get your hands on “How To Make Maximum Money With Minimum Customers,” which ships out immediately via US First Class Priority Mail and comes with a LIFETIME guarantee, then go here

Get TWO FREE issues of Seductive Selling (which is now read in 14 countries world-wide), along with 18 free (REAL) gifts that get you more leads and give you literally dozens of easy to use, breakthrough new marketing strategies.  See all 18 of these goodies right here on this video!

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Here’s a little piece I wrote for my daughter a few years ago.  It’s her 10th birthday today, and I hope you enjoy this as much as I enjoyed writing it.

Let me know what you think:

I love putting my daughter to bed.  It’s one of the few times I get to  disconnect and simply enjoy being right there in the moment.

We usually spend a lot of time talking about what went on during her day… we make a bunch of jokes and get each other laughing… and then I cuddle her and she falls asleep cuddling her little doll, which she’s had almost all here life.

Last night, I thought she was asleep and when I started getting out of her bed, she said softly… with her eyes closed, “Don’t go daddy.  Hold my hand.”

As long as I live, I will never forget this.  It was as pure as life could be.

So I laid back down with her and I let her curl her little fingers around my thumb, while I gently cupped the rest of my hand around the back of hers.

You know, there are certain distinct facial features that babies, infants, and young children have, that get lost as they get older.

For example, her lips.

The thin line between your lips and the skin immediately around your lips, is very defined when you’re young.  But this line loses its sharpness as you grow up.  It’s as if fine sandpaper somehow slightly smoothes the edges down, as you go from being an infant to a young child.

And her eyelashes.

You can see each individual long dark eyelash as if it was a slim rod growing up out of her eyelids, slightly thinner than a narrow pencil lead you slide into an automatic pencil, but nowhere near as stiff.

And as she’s falling asleep, I’m lucky enough to rub my course fingers back through her silky fine damp curls, and over her perfectly smooth round head.  I can feel each of her hairs brush over my clumsy calloused hands, which, for some reason… don’t seem to be so clumsy at this moment.

As I’m looking down at her face and at her tiny little body, I’m hoping — hoping with all the might I can muster up — that somehow I will never ever lose this feeling, or these memories.  That I can somehow permanently etch this image into my mind like an artist burns the edge of a soldering iron into a wooden block, creating permanent etchings of a design.

It would be great if I could recall images like this one, that are buried away inside my memory banks, “automatically,” the same way your elbow “automatically” twitches when you bang the spot right behind it.  This would be the perfect pick-me-up whenever your get down or frustrated about something — whenever life’s momentarily punched you in the stomach.

Although as I’m here in this moment with her, it seems hard to think that life could be anything but perfect.  Her little spirit is so bright and so warm, nothing could possibly diminish it.

She is only the second woman in my life I’ve ever gotten close to — her mom (my wife) being the first.  And both of them have a very soothing effect on me.

As I’m sitting here, I am reminded again of what’s important.  The truth is, sitting in front of your computer yields virtually ZERO “memorable” experiences.  And it’s the memories in life you carry around that make you or break you.  That fill you up or leave you feeling empty.

On second thought, I don’t think I’ll have too much trouble recalling something this powerful.

At least… not for a good long while, anyway.

Craig & Sam relaxing on the dock

Now go make some memories, Craig Garber

P.S.  Discover how to “engage your prospect’s senses” on pages 86-90 inside, “How To Make Maximum Money With Minimum Customers.”  Ships out immediately via US First Class Priority Mail and comes with a LIFETIME guarantee!

Get TWO FREE issues of Seductive Selling, along with 18 free (REAL) gifts that get you more leads and give you literally dozens of easy to use, breakthrough new marketing strategies.  See all 18 of these goodies right here on this video!

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In general I’m more of a creative than anything else.  If I didn’t have to work, I’d spend my time pursuing my creative hobbies full time.  I’d be playing guitar, drawing (in pencil) and taking pictures.

And those are just the creative things I’d be doing.  While I’m dreaming here, I can add reading, bass fishing, and hanging out with my wife and kids and traveling to the list as well.

See, there’s no way in hell I’ll ever have enough time to do all the things I want to do — even if I literally never worked a stitch.

So I’m going to come back for a second time around, just so I can clear up all the to-do’s on my list.

Sounds good, doesn’t it?

And see, I’m fortunate in that I approach my business similarly.  I look at myself as an artist, and copy is my creative media.  I paint the canvas with words instead of a paintbrush.  And it’s all a fun game to get your buyers to like the picture you’ve created.

And the ones that like it form your fan base, for whatever particular picture or industry or trade you’re working in.  They show you they are fans, by buying from you.  And the ones that don’t like the picture, aren’t in your marketplace.  Simple as that.

This makes your life a lot easier and takes the pressure off you so you can focus on the creative.

See where I’m going with this?

Good.

Because each of these creative processes share a few things in common, including writing sales letters.  Each of these medias rise or fall primarily on the strength of their one over-riding purpose.

In a sales letter, that overriding purpose – which is sort of like the ‘religion’ of that particular sales letter – is the big promise you’re making.

Before you sit down and write anything, you need to come up with the one BIG huge benefit or promise you’re trying to convey.  Many times, this is delivered in the product’s name itself (like my book, for instance, “How To Make Maximum Money With Minimum Customers”).  But other times, when you’re selling a service that doesn’t have a proprietary name or function, you have to convey this one big promise in your copy.

And here’s how you get your buyer or your prospect, to take the action you want (to buy or to opt-in to your lead generation system):  you create an emotional whirlwind inside of them, that milks their greed glands to the point where they want this promise to come true for them, more than anything else in the world at that frozen moment in time.

Remember, nothing happens unless you have a big promise.  Of course you’d better deliver on that promise or that’ll be the very last dollar you ever see from that person, but… that’s another e-mail for another day.

Now go sell something, Craig Garber

P.S.  Uncover the 12 components of a sales letter and how to write them, in detail, inside the 50-page BOnus chapter in, “How To Make Maximum Money With Minimum Customers.”  Ships out immediately via US First Class Priority Mail and comes with a LIFETIME guarantee!

Get TWO FREE issues of Seductive Selling, along with 18 free (REAL) gifts that get you more leads and give you literally dozens of easy to use, breakthrough new marketing strategies.  See all 18 of these goodies right here on this video!

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For most of today, I’ll be on the phone with the members of my Mastermind group on our one-on-one monthly calls, so I’ll be quick.

This message is ONLY for those folks who have been considering this group as a resource.  If this doesn’t describe you, then hit delete and come back tomorrow.

If it does, then you need to listen, and listen good:

To be fair to all the participants, I am capping membership in this group at TEN members.  Right now we have 7 members which means there are only THREE slots left open.

I have recently updated the web page that gives you the inside scoop about this group.  There are now interviews with some of the members, and a very specific description of what goes on and how you can profit from membership.

I will also tell you up front, that you must apply for membership and I do turn people away.  Unlike most people, I don’t just stick my hands out and grab money from anyone who wants to put it in my palm.

If this group isn’t a mutual fit for both of us, rather than put either one of us through unnecessary stress, I’d sooner let you know up front.  I’ve been at this a long time and after ten years I’ve learned money is a lot easier to come by, than peace of mind.

And the bottom line is, I’m into making money but not at the expense of my own peace of mind.

So if you are interested in one of these three remaining slots, then review all the requirements and “reasons why” this may be the most important decision you’ll ever make — a turning point, if you want to call it that — check them out on this webpage, now.

Talk to you tomorrow.

Now go sell something, Craig Garber

P.S.  Two of the videos on this page are from relatively new members, so you can get some insight from people who were in your same shoes, not too long ago.  Watch them all, right here.

There will also be NO exceptions to this cap of ten members.  And since I am a lot of things, but a liar isn’t one of them, if you are thinking about this, now’s the time to pull the trigger.

Comments?  Leave them here on my blog:

There is one thing in particular people who come to me for help — or who send in copy and marketing pieces to be reviewed — consistently struggle with.  And that is ‘positioning.’

And although there are loads of ways to create the positioning you need, one of the most important one is to make sure you’re coming across as an authority in whatever it is you’re speaking about.  And to let your new prospects know this, in your marketing.

Many people struggle with this, because they either feel awkward about being an authority with strangers (as opposed to someone who already knows you’re an expert in something), or because they’re afraid or insecure about staking their claim to “something.”

So let me give you three ways you can, and can’t, be an authority.

1. The best way to be an authority is to only write about something you know, in the first place.  Trying to sell something you’re not completely familiar with, is like trying to ride a bicycle with flat tires.  Even if you somehow manage to get moving, you’re not going to get very far.

This is why, whether I’m working on a project for a client or even if I’m writing for myself, research and preparation takes up as much as 30-40% of my time and effort.  If you don’t know what you’re talking about, no one’s going to listen to or believe you.  Just like when you’re talking in person to someone.

2.  The second thing you need to do, is to NOT be tentative.  If you’re uncertain about things, your prospects are going to smell this, the same way a dog can ’smell’ fear.

So don’t say things like ‘I feel this is the best way to treat canker sores.’  Or, ‘This MIGHT be the most important thing you read.’

Instead, say ‘This has proven to be the most effective way to eliminate canker sores, ever developed.  And here’s why…’

Or, you can say something like, ‘This is the most important message you will ever hear.’

See, confidence is ultimately what you are selling.  Your buyers buy when they believe their life will be better WITH whatever it is you have to offer, than without it.

3.  And lastly, you want to make sure you avoid being a bully and berating people.  This is something you see ALL the time, but it’s simply not very effective over the long haul.

Even if you’re trying to qualify people, just tell them they need to qualify and then let them know how and why they need to qualify.

You want to let them know they need to qualify because only the most qualified people are going to get the most out of your program or widget.  See, it’s always about them – not about you.

Yes, by being a bully you’ll attract some weak people, and you’ll be able to browbeat a few of them into working with you.  But the best customers in the world – regardless of what you’re selling – are the ones with a spine.  The ones who can look you in the eye when you’re selling something, not the ones who turn away in shame.

Because shame… is a stinky cologne, Dexter.

Now go sell something, Craig Garber

P.S.  We have completely sold out of our first printing!  Second printing now available:  Discover “How To Position Yourself As Number On In Your Industry” – Chapter 10 inside, “How To Make Maximum Money With Minimum Customers,” which you can find right here.  Ships out immediately via US First Class Priority Mail and comes with a LIFETIME guarantee!

Get TWO FREE issues of Seductive Selling, along with 18 free (REAL) gifts that get you more leads and give you literally dozens of easy to use, breakthrough new marketing strategies.  See all 18 of these goodies right here on this video!

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If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog

Unless you just crawled out from under a rock this morning, you already know no one’s going to pay attention to anything you say unless it’s compelling.

Meaning, it has to, in a sense, draw your readers in.  This is absolutely mandatory if you want to get ANYBODY to just listen to you, let alone buy something from you.

There are many ways to captivate people, but today let’s talk about one that’s extremely important.  And that is, to keep your buyers on the edge of their seat, you must be giving them NEW information.

You either have to be actually revealing new information to them content-wise, or you want to be saying new things or using words other people don’t use.

Remember, people become captivated and you arouse your buyers attention by being different.  By NOT offering up the same old regurgitated garbage everyone else is running around saying.

(And by the way, sadly, this is why even a small dose of sincerity, goes an incredibly long way.)

For instance, most people, when they are trying to tell you how wonderful they are, they brag and brag about how much money they make.  But what if, for a change, someone said something like this:

“I’m not a millionaire yet, but gosh, if I live the rest of my life like this and never become a millionaire, you’re not going to hear me complaining any time soon.”

That’s a completely different message being delivered, isn’t it?

That message makes it more than “just about the money,” doesn’t it?

And that is much more appealing, and will definitely hold your attention, won’t it?

Exactly.  And that’s because it’s fresh, it’s not the same boring crap you’ve read a thousand times before.

If you want to captivate someone, don’t be the parrot that repeats everything he’s heard.  Be the idea guy, the creative person who’s not afraid to say something new.

O.K.?

Good.  And if you want to see where this line came from, make sure you read today’s P.S.

Now go sell something, Craig Garber

P.S.  This line came from a short story on the page for my book, “How To Make Maximum Money With Minimum Customers,” which you can find right here.  This ships out immediately via US First Class Priority Mail and comes with a LIFETIME guarantee!

Get TWO FREE issues of Seductive Selling, along with 18 free (REAL) gifts that get you more leads and give you literally dozens of easy to use, breakthrough new marketing strategies.  See all 18 of these goodies right here on this video!

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On Wednesday and Thursday, March 24th and 25th, I am hosting an opportunity for a small group of people to get together and create huge profits for themselves, by working directly with me, in a one-off workshop I am running.

This workshop was created based on the responses of a recent survey I ran.

At this workshop, I will work on your business one-on-one, using 7 very specific questions as the platform for you to make dramatic changes in your business and create significant income moving forward.

I have TWO seats that are still open and unclaimed, and the window to claim them closes by Friday.  And, your investment in this event is guaranteed to be profitable or else you don’t pay.

So if you want me to work directly on your business, grab your application here and complete it now.

These two seats will be given away on a first-come, first served basis.

Now go sell something, Craig Garber

P.S.  Once these seats are gone, that’s it.  This is a one-off event I am running that I happened to be able to squeeze in at the end of this month.  Uncover more information about it here.

Here’s a  really common mistake people make when they are writing copy.

Most people know you need to write your sales copy in a conversational style.  So basically, you want to write like you’re sitting down and having a chat with someone.  In my book, I call this “cut of coffee” copy.  The thought process here is, you want to speak just the same way you would if you were sitting down and having a relaxing cup of coffee with a friend.

But there are limits to this, and more accurately, there are conversational parameters that have to exist in your sales copy, that don’t exist in an organic “real” conversation.

For instance, if you’re having a conversation with someone, you might start off talking about the ball game last night, which might lead to a conversation about something you saw on the news, which then might lead into a conversation about a new product being manufactured for home safety.

But in reality, even though you want to write conversationally in your marketing — you have to keep things contained.  You can’t talk about everything under the sun because your prospect doesn’t know you and they aren’t your friend.

They are NOT going to invest the time and effort into hearing about anything more than whatever’s relevant to their immediate cause.

So what I’m trying to say here, is that you’ve got to look at your sales letters, advertorials or display ads, like a map.  You are taking your buyers on a pre-determined journey from Point A to Point B.  (“pre-determined,” being the key word here)

And while you may have to pause or slow down or speed up along the way – you can’t veer off course.  Because just like a real journey, veering off course too much means you’re going to get lost.

And the last thing you want to do is allow your buyer to get lost, right?

So be conversational, but stay relevant within this conversation.

Now go sell something, Craig Garber

P.S.  Six biggest reasons entrepreneurs fail to use the one tool that will make them more money, and drive them more qualified leads than anything else I’ve experienced in the last ten years: on pages 44 – 46 inside my new book, “How To Make Maximum Money With Minimum Customers.”  Ships immediately via US First Class Priority Mail and comes with a LIFETIME guarantee!

Get TWO FREE issues of Seductive Selling, along with 18 free (REAL) gifts that get you more leads and give you literally dozens of easy to use, breakthrough new marketing strategies.  See all 18 of these goodies right here on this video!

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First of all, a quick update: I only have TWO seats remaining, of the original four, for the shared consulting days at the end of March.  These seats will be sold on a first-come, first-served basis.

So if you want to spend two full days having me work directly on your business, one-one-one… and only have to foot the bill for a half-days worth of consulting, grab one of these two remaining seats right here.

Today let’s talk about something important, and that is, the two reasons why buyers often don’t want to believe what you’re telling them.

One of these reasons is simply because you aren’t credible.

Meaning, you haven’t presented yourself in such a way that you “deserve” to be selling whatever it is you’re selling.

You see this all the time, especially when people are trying to sell you money-making opportunities.  Someone told them to spend time talking about “benefits,” and so the entire sales pitch revolves around all the wonderful and miraculous things you can expect to happen after you order.

But somewhere along the way… these folks forget to tell their prospects why they should listen to them in the first place.  Meaning… what’s their story?  How did they get into this?  What made them become such an expert?

In other words – what makes them credible here.

You’ve seen this before, right?

Of course you have.  Just don’t forget about it next time you’re creating a sales letter.

Now the other reason buyers struggle with what you’re saying, has to do with being believable.

Meaning, the things you’re saying don’t inspire confidence and trust.  And this has more to do with “how” you’re saying things as opposed to what you’re saying.

For instance, if you say someone something like,  “Do this NOW, because our supply is going fast!”  You sound really desperate and needy — like this is far more important to you than to your buyer.

But it’s much different if you say “Look, the truth is, this book may not be for you.  It’s only for those folks who are really looking to make a change in the way they feel about themselves and the kinds of relationships they have with their family.  And reality is, not everyone is interested in this.”

See, that’s much less pushy, and much more accommodating.  It lets the buyer make the decision and not you.

Make sense?

Good, so keep credibility and believability in mind next time you’re trying to come up with a way to market something.

Your buyers will love you for it… and ultimately… so will you.

Now go sell something, Craig Garber

P.S.  Discover ten different ways to make yourself VERY credible inside my new book, “How To Make Maximum Money With Minimum Customers.”  Ships immediately via US First Class Priority Mail and comes with a LIFETIME guarantee!

Get TWO FREE issues of Seductive Selling, along with 18 free (REAL) gifts that get you more leads and give you literally dozens of easy to use, breakthrough new marketing strategies.  See all 18 of these goodies on this video!

Maximum Money FAQs

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Copywriting and direct marketing resources

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If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog:

Last month, I ran a survey to my list, and 51.4% of the people who responded said they wanted this.

There is a MAJOR deadline to get this, however, so move now.

Now go sell something, Craig Garber

P.S.  Oh, and it’s only for the first four people who respond, on top of everything else.