Musings Of An Ex New-Yorker Just Trying To Make Sense Of It All, And A Daily Dose Of Unconventional Copywriting, Marketing And Inspirational Hoo-Ha… For The Intellectually Adventurous

As you know, there are only three ways to make more money in your business.
One of them is to increase your prices, and frankly, with a few exceptions, it’s actually the easiest way.  And here’s why: see, most people see themselves inside a vacuum.
They think “If I increase my prices, I’ll lose customers and people [...]

There are loads of reasons why your buyers buy.  And most people buy from you simply because their want is strong enough for whatever you’re selling.
But there are also many buyers who need a “reason” or even a “cause” to buy something.
And in this case, you would be a very smart marketer, if you invented [...]