copywriting

Copywriting – FINAL: Last day to save $600 off sales copy review

by Craig Garber December 16, 2011

FINAL reminder that today is the last day to order a 7-Step Detailed Sales Copy Review, before the price goes up. Tomorrow the price goes up by $600, and right now, you can also make two payments if you want. My time is getting tighter and tighter with all the

Tagged as: copywriting

Copywriting Tips: 9 hot new headlines, and 3 ways to write ‘em

by Craig Garber April 19, 2011

I’m not like most people when it comes to writing headlines. I don’t spend an hour or two on them… and I don’t have a rule that says I need to write down 50 or 60 headlines for every sales letter or space ad I write. That would be incredibly

Tagged as: copywriting, direct-respones marketing, headlines

Small Business Marketing: 3 things your buyers are worrying about most – you’d better know ‘em

by Craig Garber April 15, 2011

Anxiety. I’m sure you’ll agree, anxiety is one of the most powerful distractions in your life. It lowers your productivity… raises your stress levels… and prevents you from focusing on things. True? Absolutely. From a buyer’s perspective, anxiety also prevents you from being able to make any kind of rational

Tagged as: copywriting, guarantees, testimonials

Small Business Marketing: Important news for type ‘A’ personalities only

by Craig Garber April 8, 2011

For type ‘A’ personalities only Twenty years ago I never believed I’d be saying what I’m about to tell you. And that is, there are some serious benefits to aging. One of the most important benefit has been slowing down. Not slowing down because you can no longer go as

Tagged as: copywriting, Emotional Direct-Response Marketing, lead generation

e-mail marketing: What the gov’t shut-down can do for you

by Craig Garber April 7, 2011

I’ve been kind of quiet this week, what with the government about to shut down and all. If you listen to the media (and everyone knows what the media says always comes true – just like your dreams always come true)… then you’re already fully aware of the impact this

Tagged as: copywriting, small business marketing

Small Business Marketing: How to write winning headlines in ANY business, and for ANY one (formula inside)

by Craig Garber March 31, 2011

Most people make a really big deal over writing headlines. Now don’t get me wrong – headlines are incredibly important. If you don’t have a VERY compelling headline that makes people stop and think… it doesn’t matter if you’re GIVING stuff away – no one’s going to read the rest

Tagged as: copywriting, headlines

Small Business Marketing: The one question no one asks, but you’d better answer

by Craig Garber March 29, 2011

Unless you’re selling water in the desert, there’s one question everyone who’s reading your sales letters wants to know. They want to know why they should buy this stuff from YOU. In other words, what makes YOU different from the next guy selling this… or from the guy your prospect

Tagged as: copywriting, USP

Small Business Marketing: 5 MORE order form common mistakes

by Craig Garber March 24, 2011

Got some GREAT feedback on the post on order forms the other day (see it here), so I wanted to run a follow-up post, to share some more common mistakes people make, related to your order form. 1. Give multiple options to order from. Regardless whether your order form is

Tagged as: copywriting, order forms

Small Business Marketing: 5 Mistakes you’re making on your order forms

by Craig Garber March 22, 2011

The lion’s share of our orders come in online. However, I happened to check my P.O. box recently, and discovered a couple of orders in the mail during the last few days. This got me thinking about order forms in general… With rare exception, I always give people the option

Tagged as: copywriting, offers, order forms, small business marketing

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