It’s absolutely miserable out here today – we had something resembling a mini-tornado earlier this morning, and I’ve got tons of cypress moss all over my deck, I need to clean up.

In fact, the wind was so strong, it even pushed over one of the PVC chairs I have on my dock — and those things are INCREDIBLY heavy.  We’ve never had a wind strong enough to do this, in the nearly 6 years we’ve been living here.

So today I’m going to be quick.  Here’s a short clip of a video from 2003.  It was taken at a seminar down in Hawk’s Cay in the Florida Keys, back when I was working with Gary Halbert.

I even have (a little) bit of hair on my head back then:

Now go sell something, Craig Garber

P.S. If you want to read about how I started working with Gary, and how I got to where I am, check out either: How To Make Your Dreams Come True (on SALE), or… How To Make Maximum Money With Minimum Customers

Get 2 FREE issues plus these unusual 18 Bonuses (including TWO free copywriting critiques) — and discover why Seductive Selling NL is now read in 14 countries world-wide (watch the video and see all 18 bonuses)!

Maximum Money FAQs

Maximum Money QAFs

NEW: Craig Garber & kingofcopy.com Products

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments leave them here on my blog:

I didn’t promote my offline newsletter last month because frankly, no one wants to be bothered with anything in December.

However, it happens to be one of the largest and most informative issues of the year.

So I’m making an exception and I’m going to allow you to get your hands on it — for Free — until this Friday, ONLY.  Here’s what you’ll be missing if you don’t take advantage of the free test-drive of Seductive Selling, just in this issue alone:

*  Lead acquisition costs and how it impacts your decision to advertise (or not advertise) in certain media.  This will save you an arm and a leg.

*  Why the quality of your leads means everything to your success.  And when this does… and doesn’t matter.

*  The number ONE reason why you should be advertising offline (on page 3)  This one benefits almost everyone!

*  Why I decided to self-publish my recent book instead of using the conventional publishing/bookstore model: Huge benefits… moderate risks!

*  How this real estate guru is using clever strategy and rock-solid copy to generate thousands of pre-qualified leads – both online AND offline!

*  How to custom-tailor headlines using demographics to create rapport, and time deadlines to create an immediate sense of urgency!

*  How to use “blind” information to sell the daylights out of your goods and services

*  Differences in communication you need to be careful about, when you’re speaking to NEW list members

*  A breakdown of the 12 components of a successful space ad selling information: what to include… and what NOT to!

*  And in this month’s “Classic Ad Review” column, we’ll take apart one of the most famous sales letters ever written by Gary Halbert.  You’ll discover:

*  When to include your name in your masthead, and… when not to!

*  One CRITICAL line to insert at the top of your page with gives you immediate credibility, and gives your buyers much more comfort and security about buying from you — even if they are a new customer!

*  Two important lessons about using fonts

*  Specific examples showing you how to soft sell using enthusiasm and take-away selling, which is FAR more effective than hard-core “pushing”

*  When you should NEVER include bullets in your sales letter (on page 5)

*  In this month’s Copywriting column, you’ll discover:

*  How to re-activate old clients!

*  The right way… and the wrong way to communicate with your prospects!

*  How to change your business without alienating your existing customers

*  And how to implement continuity in the service business, as a membership program!  (this will make you a small fortune)

In this mont’s Weekend Update News column:

*  New cool URLs to use, and, find out…

*  Where good ideas come from

*  In this month’s “Back End” column, you’ll discover what my favorite subject really is!

*  And this month, there are SIX live marketing examples on top of everything else, including…

*  A two-sided lead generation postcard, which uses scarcity… credibility… emotional twists that engage and compel your prospects… bold promises and claims… and “reason why” advertising!   And that’s all on one side of the postcard, only!

*  How to use PURLs (personalized url’s) in your offline marketing

* A successful advertorial I used to promote my book, that shows you how to use: stories… photos… sub-headlines… testimonials… ordering online AND offline… Johnson boxes… guarantees… Checklists… and benefits galore!

*  And in this month’s Audio Success CD, you’ll get to hear one of the members of my Mavericks Group — who does a GREAT job using unconventional marketing in a very conventional industry — spill the beaus about:

*  His secret weapon that got him out of his comfort zone and into… a huge profit zone instead!

*  How he creates personality and identity for his “character” and how he leverages this into new business and cash!

*  His very bold guarantees in a very “un-bold” industry

*  How he overcomes buyer resistance and skepticism in a VERy skeptical marketplace!

*  How he maintains and nurtures a continuous relationship with his “old school” buyers, and… much much more.

Get your hands on all this and more, including a SECOND free newsletter, audio cds, dvds, and special interviews — 18 very real gifts in total (watch the video and see what they are), all yours free when you test-drive Seductive Selling.

Now go sell something, Craig Garber

P.S.  These are the kinds of comments we ROUTINELY get sent in here, about Seductive Selling: “Craig, Just dropping a line to wish you, Anne and your children all the VERY best for the New Year.  Thank you for answering my “value” question in the latest edition of Seductive Selling Newsletter.  It’s greatly appreciated.  The ad breakdowns this month are FANTASTIC! I can’t stop reading them. OK, I’ll leave you in peace now.  Warm regards, Frank”   Frank Edwards – Kent, UK

***

Yours free: TWO issues of my offline newsletter, along with 18 free (REAL) gifts that get you more leads… increase your conversion rates… and give you fresh creative marketing ideas.  Watch the video, right NOW!

Discover how I made over $578,463 (almost all at 90% profit) with only a small handful of customers, and without spending even one thin DIME on advertising in my NEW book, “How To Make Maximum Money With Minimum Customers.”   I am so convinced this book will create dramatic and almost immediate increases in sales and cash-flow in your business… you can have it ris.k-free, for LIFE!

Maximum Money FAQ’s

Maximum Money QAF’s

Copywriting and emotional direct response marketing “how to” products

Marketing videos that answer your toughest questions

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog

Two quick announcements and then we’ll get to the meat of today’s information.

First, things are heating up with respect to my book “How To Make Maximum Money With Minimum Customers” as we’re coming down closer to the release date. To read the latest, head on over to http://www.kingofcopy.com/max

Second, we received a fairly meaningful e-mail yesterday, about our offline newsletter, Seductive Selling: “All I can say is, last months newsletter was the best business building newsletter I have ever seen. Thank you for all of your help, and may God bless you and your family. Sincerely, Jeff Cotterman – Brownsburg, IN”

And although the issue Jeff is talking about is no longer available, you can take a free test-drive of the current month’s issue (where I actually discuss “church” marketing this month) at http://www.kingofcopy.com/ssnl

Now here’s a question sent in recently: “Where did you get your training? Thanks, Phil McCormack”

Good question, thanks Phil. Here’s the deal.

I’ve been in sales since 1989, and I’ve been writing copy and working in direct-response marketing for almost 10 years now. I started in early 2000, when I used to be a financial planner doing high net worth estate planning, managing assets and selling insurance. (I actually graduated college in 1986 and worked as a CPA of all things!)

Before I got involved in this stuff I was no different than most small business owners – you said the word “marketing” and I froze up like a deer in headlights!

I thought marketing was a dirty word, associated with cheezy people who add little value to your life. I found out quickly, however, that marketing and copywriting is just like any other profession: the reality of business is that only a small percentage of ANY kind of service providers are top-notch, and the rest are mediocre, at best.

After a few years of getting some very successful results in my own business, I decided to change careers and do writing and consulting, full time. I was really passionate about this stuff and I wanted to work at home and spend more time with my wife and our three kids.

Around that time I also hooked up with the late Gary Halbert (see http://www.kingofcopy.com/dreamscometrue for details about this) and worked with him for 6 months. He pretty much launched my career as an independent freelance writer and consultant, after I did some writing for him.

Today, almost 10 years after I wrote my first sales letter, I rarely take on writing clients although I do quite a bit of consulting, both individually and in groups. That’s simply because it’s more profitable and more exciting to create and publish my own products and get involved with different businesses in different niches on my own, rather than working with clients.

(Plus, who wants clients?!)

If you’re interested in some more background information on me, besides the over 1,000 pages (literally) of stuff online on my website and blog and in the archives, I have a few interviews posted online as well.

One is a pdf file and you can grab it now at
http://www.kingofcopy.com/cgarberinterview.pdf

And I also did another really in-depth cool interview online at
http://www.whohub.com/kingofcopy

Thanks for your question and hope this gives you the insight you were looking for.

Now go sell something, Craig Garber

P.S. Read in 13 countries and going on it’s 40th issue, now yours free at http://www.kingofcopy.com/ssnl

Get 3 free chapters from my NEW book: http://www.kingofcopy.com/max

Get Seductive Selling NOW — two issues, FREE: http://www.kingofcopy.com/ssnl

Check out ALL the King’s products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog: