Get the Flash Player to see this player.

headlines

Copywriting Tips: 9 hot new headlines, and 3 ways to write ‘em

by Craig Garber April 19, 2011

I’m not like most people when it comes to writing headlines. I don’t spend an hour or two on them… and I don’t have a rule that says I need to write down 50 or 60 headlines for every sales letter or space ad I write. That would be incredibly

Tagged as: , ,

Small Business Marketing: How to write winning headlines in ANY business, and for ANY one (formula inside)

by Craig Garber March 31, 2011

Most people make a really big deal over writing headlines. Now don’t get me wrong – headlines are incredibly important.  If you don’t have a VERY compelling headline that makes people stop and think… it doesn’t matter if you’re GIVING stuff away – no one’s going to read the rest

Tagged as: ,

Small Business Marketing Strategy: When! Hype! Fails! (but wait… there’s more!)

by Craig Garber March 10, 2011

My older son Nick has a saying.  He says, “Just because a thousand people say something stupid, doesn’t mean it’s not stupid.” And this is the reason for the incredible proliferation of wild, hyped up headlines, offers and sales copy, especially online. Really, it has to do with social proof.

Tagged as: , , , , ,

Copywriting tip: A 3rd Alternative to long copy vs. short copy

by Craig Garber March 8, 2011

When it comes to sales copy, most people tend to focus on two things when they’re writing promotions: they think about how long, or how short, their copy needs to be. Now as you’d imagine, over the last 11 years, I’ve written a LOT of copy. And with the exception

Tagged as: , , , ,

Copywriting Tips: The right way… and the wrong way… to ask questions

by Craig Garber February 24, 2011

When I first started writing copy, an early mentor of mine told me not to use questions as headlines until I was more experienced. And I’m glad I listened to him. Asking questions takes a lot of finesse and there are some little subtleties you really need to be aware

Tagged as: ,

Small Business Marketing: 3 easy ways to get your buyers attention

by Craig Garber February 2, 2011

The truth is, most of the time, it’s a lot easier to get your buyer’s attention than you think. For example, think about how your kids, and even your spouse/partner/whatever… gets your attention easiest? If your house is anything like mine, the easiest way they get your attention is by

Tagged as: ,

This is your FINAL CHANCE

by Craig Garber June 29, 2009

Tomorrow is your FINAL CHANCE to get your hands on this month’s issue of Seductive Selling — and now it’s FREE! Here’s what’s inside: * Five pages of live marketing examples! * $25,557 in blown advertising and how to make sure this doesn’t happen to you! * One of the

Tagged as: , , , , , , ,