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USP

Small Business Marketing: The one question no one asks, but you’d better answer

by Craig Garber March 29, 2011

Unless you’re selling water in the desert, there’s one question everyone who’s reading your sales letters wants to know. They want to know why they should buy this stuff from YOU. In other words, what makes YOU different from the next guy selling this… or from the guy your prospect

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Copywriting tip: A 3rd Alternative to long copy vs. short copy

by Craig Garber March 8, 2011

When it comes to sales copy, most people tend to focus on two things when they’re writing promotions: they think about how long, or how short, their copy needs to be. Now as you’d imagine, over the last 11 years, I’ve written a LOT of copy. And with the exception

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FINAL notice – only 5 lines remaining for tonight’s call: bonuses off the charts!

by Craig Garber March 3, 2011

This will be the FINAL notice you receive about tonight’s call. As of 5 minutes ago, there are only five lines still open for the “Keepin’ It Real Workshop: How To Be A REAL Person When Selling In Print – Someone Your Buyers Will Respect, Adore and Buy From –

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Copywriting Course, Free Audio CD: final bonus announced – for the next ten people only

by Craig Garber March 3, 2011

Update – Thursday, 3/3/2011: On top of ALL the other bonuses… when you register for tonight’s “How To Be Real” workshop, I will also send you an Audio CD recording of me going through the 60 Different Ways to find your copywriting “hook” or Marketing USP Checklist. On this audio,

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Copywriting tips – Free Checklist: 60 Different ways to find your copywriting “hook” or Marketing USP

by Craig Garber March 2, 2011

OK, this is big.  Besides the two bonus gifts I already announced, earlier this week… I am also giving away a checklist of the 60 Different Ways to find your copywriting “hook” or Marketing USP.  This checklist comes from my own swipe file, developed over the last 11 years, and

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This is your FINAL CHANCE

by Craig Garber June 29, 2009

Tomorrow is your FINAL CHANCE to get your hands on this month’s issue of Seductive Selling — and now it’s FREE! Here’s what’s inside: * Five pages of live marketing examples! * $25,557 in blown advertising and how to make sure this doesn’t happen to you! * One of the

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