On any given day there are literally millions of things going on out there in the world we are completely clueless about.
Families being destroyed by senseless acts of violence… couples falling in love… and small children learning how to ride two-wheelers without training wheels.
It’s these unseen and seemingly meaningless experiences that make us who we are, though. Because a life fully lived is one that contains joy as well as sorrow.
There are also little unsung moments though, that let you relax and clean out your soul, as well.
For instance, sipping coffee out back early in the morning before anyone else is awake… or reading a book late into the night long after the rest of your family is all asleep… and taking your dog for a long walk while enjoying your favorite cigar or while listening to your iPod. These are the small moments we’re able to steal away for ourselves, that keep us going, and allow us to process and enjoy the rest of our crazy and hectic lives.
I’m not much for holidays or for big celebrations (Unless those celebrations are for me, of course.). However, this fourth of July weekend, I’m going to try and steal away some time for myself, and some of these priceless moments, to decompress and relax and unwind.
Lord knows we can all use that, right?
So all I want to say to you today, is that I hope you get to do the same thing this weekend. I hope you can find some time to reflect on what’s important to you, and appreciate the things that are meaningful… and eliminate those things that aren’t.
And by the way, when you’re trying to sell something — especially in print — the state of mind you’re in right now, is kind of the same state of mind you want your prospects to be in when you’re speaking to them.
See, being all worked up and on the defensive isn’t conducive to anything — especially to having someone give you their money.
But there again, that’s just one of those things we all need to decompress from, right?
Have fun.
Now go sell something, Craig Garber
P.S. This month, a Step By Step Course On How To Craft Compelling Bullets, now yours free at http://www.kingofcopy.com/ssnl
Get 3 free chapters from my NEW book: http://www.kingofcopy.com/max
Get Seductive Selling NOW — it’s FREE: http://www.kingofcopy.com/ssnl
Check out ALL the King’s products at http://www.kingofcopy.com/products
Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby
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Just getting sorted out here with a pile of stuff on my desk and some immediate deadlines to meet…
In the meanwhile, here are some more cool pictures from my vacation out west:
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What Idaho Rednecks eat
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my son Nick
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my son Nick and Jason Oswald shooting clays
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at Lunchcounter falls along the Snake River
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Nick, me and Casey playing at a county market in Wyoming
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when in Rome… I do as the Romans do
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my son Casey shooting with Dave Perry
I’ll be playing catchup this week — hopefully I’ll get a proper post out by Friday, but in case I don’t, have a GREAT fourth!
Now go sell something, Craig Garber
Download three free chapters of my upcoming book: http://www.kingofcopy.com/max
Get Seductive Selling NOW — it’s FREE: http://www.kingofcopy.com/ssnl
Check out ALL the King’s products at http://www.kingofcopy.com/products
Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby
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Tomorrow is your FINAL CHANCE to get your hands on this month’s issue of Seductive Selling — and now it’s FREE! Here’s what’s inside:
* Five pages of live marketing examples!
* $25,557 in blown advertising and how to make sure this doesn’t happen to you!
* One of the worst ads I’ve ever seen, and how to transform it into a two-step lead-generation machine! (If you sell ANYTHING to the affluent marketplace, or if you have EVER needed to de-commodotize your products and eliminate pricing resistance… then this is the MOST exiting and important marketing strategy you will ever uncover!)
* The official proven “scientific” formula that lets you create compelling headlines in any industry! (on page 2)
* How to create believable scarcity that works! (This is unlike anything you’ve seen before.)
* A unique marketing differential that gives you long-term pulling power like nothing else!
* How to tap into your prospects sense of being… and bond with them right away! (If you struggle with writing the opening of your ads or sales letters, this helps you out tremendously.)
* How to make your prospects qualify in your ad, and… how to take things away from them (which makes them want you even more)!
* In this month’s “Copywriting Secrets” column, you’ll discover:
- How to focus on your product instead of your prospects
- The best way to get inside your prospect’s head
- 9 Questions to ask your prospects when you want testimonials, and…
- 6 Ways to uncover your differential
You’ll also get part 1 of the Special Audio Success CD interview of the month featuring literally the most successful marketer’s in direct-response history.
Get your copy FREE at http://www.kingofcopy.com/ssnl
Also included:
* Cool URL’s…
* This month’s Marketing News in the Weekend Update column…
* And some more meaningful life lessons in this month’s Back-End column.
In addition to all this, you’ll get:
* TWO FREE Sales Copy and Marketing Critiques! ($250 Value each!)
* FREE Complete Seductive Selling® Newsletter Back Issue and…
* FREE Live Marketing Examples! See what’s hot, NOW! ($97 Value!)
* FREE DVD! Discover how to push your prospects emotional “buy buttons!” Uncover psychological buying triggers in this detailed Sales Copy and Marketing Strategy critique of a sales letter that consistently converts 10% of all buyers of a $47 product, into a $997 Dollar upsell! ($897 Value)
* FREE Audio Success CD! 76-minute RARE interview with publisher, best-selling author, and 35-year direct-marketing veteran “Christian Godefroy: Confessions of a $300 Million Dollar Man!” ($500 Value)
* 2 FREE Audio CD’s! (92 minutes long) “How To Make THIS Your Best Year Ever!” ($247 Value)
* FREE Audio Success CD Interview With my Mastermind Group Member, Patrick Precourt (74-minutes)! Pat owns the oldest and largest pre-foreclosure firm in Connecticut, “Real Estate Expert Reveals… How To Get To (And Stay At) The Top!” ($500 Value!)
* 2 FREE Hard-Nosed Audio Interviews (over 2 hours of information): “The Psychology Of Selling” and… “7 Secrets Of Success!” (a $97 Value Each!)
PLUS… you’ll ALSO get:
* FREE Current month’s issue of Seductive Selling®!, along with…
* FREE Current Monthly Marketing Examples! ($97 Value)
* FREE Current Audio Success 1-hour+ CD Interview! ($500 Value)
* FREE: my unique 8-panel business card that actually sells! (GOD only knows what this is worth!)
* $100 FREE kingofcopy.com Money!
* Act NOW and receive a Special 17th BONUS gift! An advertorial that flooded this client with HUNDREDS of leads, with a 7.5% response rate! And lastly…
* Speak with Craig in person, FOUR TIMES a year and I will solve your biggest marketing problems!
Get all this right now at http://www.kingofcopy.com/ssnl
Coming to you LIVE from Seattle… but Tampa bound tomorrow.
Now go sell something, Craig Garber
P.S. This month has one of the most powerful marketing strategies ever presented – so grab it NOW at http://www.kingofcopy.com/ssnl
Get THREE free chapters from my upcoming book: http://www.kingofcopy.com/max
Seductive Selling now yours, FREE: http://www.kingofcopy.com/ssnl
Check out ALL the King’s products at http://www.kingofcopy.com/products
Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby
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One of the most important lessons I’ve been reminded of while here on vacation, is the importance of relaxing and doing absolutely nothing.
I can’t tell you the last time I’ve done this for so many days in a row. My batteries are so recharged that when I get back to the office next week I’m going to be incredibly productive. I’ve got several things lined up on my plate right now for when I come back, so this will be great:
* The launch of my book, How To Make Maximum Money With Minimum Customers – see http://www.kingofcopy.com/max to get three free chapters and to get on the early release list. The book is completely finished — get ready for an early September launch.
* Writing my July offline Seductive Selling Newsletter – test-drive it free at http://www.kingofcopy.com/ssnl – if you market to the affluent or to PWM (Players With Money), inside is one of the most powerful examples of how to take GIANT chunks of money out of this marketplace.
* Completing a series of direct mail pieces for realtors to run DC Fawcett’s short sale system – you can learn more about this at http://www.kingofcopy.com/dc
* Creating a new series of businesses in another niche hobbyist marketplace, and preparing a series of display ads and direct mail pieces to sell my book once it’s been released in September.
Anyway, the bottom line is, when it comes to making money… rest and relaxation is as important as hard work and intensity – and if you want to see some more photos showing you some of the cool things we’ve been doing here out west, here they are:
Nick, Casey me and Anne
Sam and her friend Brinley
Sam in a town called West Yellowstone
lodge pole pine trees in Yellowstone National Park
Coming to you LIVE from Nampa, Idaho…
Now go sell something, Craig Garber
P.S. Here’s How To Find The Hidden Money Inside Your Business — Now FREE: http://www.kingofcopy.com/ssnl
Get THREE free chapters from my book: http://www.kingofcopy.com/max
Seductive Selling now yours, FREE: http://www.kingofcopy.com/ssnl
Check out ALL the King’s products at http://www.kingofcopy.com/products
Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby
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As you probably know, this is the first time you’re hearing from me in almost a week.
My office is actually closed until next week — I’m on vacation out here in the heartland of America. (So in case you’ve contacted the office and haven’t heard back, that’s why.)
Over the last few days alone I’ve been in Idaho, Wyoming, and Montana… I’ve seen Yellowstone National Park (where bears really DO shit in the woods)… and I’ve seen the best of Mother Nature’s handiwork, up close and personal. In fact, I haven’t seen this much beauty since the first time I saw Dances With Wolves.
Anyway, yesterday we went into a restaurant called Big Juds. It is literally in the middle of nowhere, but you’d never know this.
See, Big Jud (the real owner, and yes, he’s pretty big) is no one’s fool. He knew, when he opened this joint, unless he did something different, he’d be just like every other burger joint in America, and maybe even worse.
So Big Jud scratched his head a little bit, and he came up with “The Big Jud Challenge.” The Big Jud Challenge is this: eat a Big Jud Special burger, which contains one pound of cooked meat, along with a pound of french fries… and you get your picture taken and it goes up on the Big Juds Wall of Fame.
Now as you may know, I have two teenaged sons.
And they happen to eat as much as a small farm animal does, even though neither one of them has an ounce of fat on them. And when you give a hungry teenager a challenge like the Big Jud Challenge… you get a very motivated teenager.
So, here’s what happened.
My younger son Casey took the Big Jud Challenge and pretty much destroyed his burger in less than 6 or 7 minutes. He got to go on Big Jud’s wall for the second time, actually.
My older son, Nick — he actually took on an even greater task. He ordered the Big Jud’s Double, which is actually TWO pounds of cooked meat on the same massive bun, along with all the trimmings.
Now I’ve never measured this, but I’ve got to believe two pounds of cooked ground beef is somewhere closer to three pounds of uncooked beef, right?
And that’s a fait accompli for anyone, isn’t it?
Well, Nick nailed it on his first time out.
In any case, the point of all this isn’t to let you know what pigs my boys are, it’s to make you realize when you turn something ordinary into something extraordinary, just by doing something slightly different, that’s when you make magic, from a marketing standpoint.
That’s when you become different — and therefore much better and much more desirable — than everyone else around you.
What you want to realize here is that Big Jud still may be one of 300 places in America that serves one, two, three, four, and five pound burgers. But he’s probably only one of a small handful of people, who publicizes this fact, and who’s then smart enough to turn this into an event for his customers.
Who in turn, turn this into an event for Big Jud… by inviting all their friends and family members to take the challenge as well.
Remember, being different doesn’t always actually mean “being different.” What it really means is just having the balls to tell people about your difference, as loudly as you possibly can.
The best way to learn how to position your business differently — even if you really aren’t DOING anything different from anyone else, is shown to you in a special add-on to a book I’ve republished. At only $9.97, this is one of the most incisive and detailed examples of direct-marketing Nirvana, you can find — AND… it also comes with two free bonus gifts as well. Check it out at http://www.kingofcopy.com/hopkins
Coming to you LIVE from Nampa, Idaho…
Nick and Casey before the Big Jud's Challenge
Nick and Casey pointing to their respective menu orders
This is the second time Casey's eaten the Big Jud!
The Big Jud's DOUBLE!
It's a marathon, not a sprint!
Halfway there...
Casey's done, and ready for another round!
Lord only knows what's brewing inside Nick's stomach at this point!
Now go sell something, Craig Garber
P.S. The best way to learn how to position your business differently — even if you really aren’t DOING anything different from anyone else, is shown to you in a special add-on to a book I’ve republished. At only $9.97, this is one of the most incisive and detailed examples of direct-marketing Nirvana, you can find — AND… it also comes with two free bonus gifts as well. Check it out at http://www.kingofcopy.com/hopkins
Get THREE free chapters from my book: http://www.kingofcopy.com/max
Seductive Selling now yours, FREE: http://www.kingofcopy.com/ssnl
Check out ALL the King’s products at http://www.kingofcopy.com/products
Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby
If you have any comments, just leave them here on my blog:
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Just a quick note to let you know this month’s special savings closes in less than 14 hours.
It’s your last chance to get your hands on the 40-page sales letter I wrote that turned out to be the most important sales letter I’ve ever written as well. It launched my career and was one of those rare “life-changing” acts.
Read the unusual story behind this, and JUMP on this final $50 Savings before it expires at http://www.kingofcopy.com/special/
Now go sell something, Craig
P.S. You’ll also get the inside scoop about why people typically fall short of all their hopes and dreams… why they give in… and how to change this. No hocus-pocus “visualizing,” either — hey, if it were that easy, everyone would have everything they ever wanted, right?
Just the plain and simple truth, given to you in good old-fashioned English at http://www.kingofcopy.com/special/
***
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Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby
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Okey Dokey, here you go…
This is going to be the last Ask Me Baby video for a couple of weeks because I will be away on a well-deserved vacation.
So I’ve made sure to stuff in a bunch of good stuff in this one.
Check it out at http://www.kingofcopy.com/videos
This week we’re going to discover “Common Lead Generation Marketing Mistakes” including:
* When and where is the best time to introduce your pricing structure when you run a fee-based business, if you’re using two-step lead generation?
* Is there a “best” way to offer a complimentary consulting appointment? (The answer, by the way, is a resounding “Yes,” and I reveal it in this video.) And…
* What’s the best way to get someone’s attention who might now be looking for you online, and what do you say to them?
Get all this and more on today’s Ask Me, Baby video at: http://www.kingofcopy.com/videos
Now go sell something, Craig
P.S. No Sales-Hype Marketing Mumbo-Jumbo, just plain-talk from a guy who knows how to make you a bushel of cash: http://www.kingofcopy.com/ssnl
***
SLASH $50 BUCKS OFF Special — Ends June 15th!: http://www.kingofcopy.com/special
Seductive Selling now yours, FREE: http://www.kingofcopy.com/ssnl
Check out ALL the King’s products at http://www.kingofcopy.com/products
Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby
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Quick note – my Mastermind Group is here in town today and tomorrow, so I don’t have much time.
However, I want you to know in the June issue of Seductive Selling (this month’s issue), I created what is probably one of the most clever marketing campaigns you will ever see, designed to sell a very high-priced service.
Please pay special attention to this because it’s an example of cutting-edge strategy that MAYBE a small handful of people in the world could come up with, and it shows you how to completely eliminate price resistance by de-commoditizing what you’re selling.
This is one of the most important examples of strategy I’ve come up with in a long time, so pay close attention to it.
I also show you the original abysmal ad and the conventional primitive selling concepts used, along with a completely re-written ad using two-step lead generation and re-vamped strategy. This new strategy allows you to not only eliminate pricing resistance, but it actually creates a completely new business for you.
And this new business is actually positioned to make you an instant market leader and opens the doors for you to sell dozens of additional goods and services to your customers, raking in even more money.
If you are NOT already a newsletter subscriber — rest assured, NOW is the time to become one, and THIS is the issue to get!
So test-drive Seductive Selling, Free at http://www.kingofcopy.com/ssnl now. Oh, and one more thing…
We have literally close to 100 testimonials on file here in the office for Seductive Selling, many of them posted online. Here’s just one of the many we recently received:
“As a constant addict of information that will help my businesses grow, I was referred by a friend to Craig Garber. I decided to take him up on his free trial newsletter offer and it was one of the best decisions I have ever made.
As a consistent student of some of the world top marketer’s (and as a direct response marketer myself) I am always keeping my eyes open for the ones that say they deliver value versus the ones that actually do. I have subscribed to numerous marketer’s monthly newsletters. I am still blown way at how insignificant their newsletters are in terms of applicable information in comparison to Seductive Selling.
So much so that I have cancelled many of the others. I am happy to say that Craig is one of the few that certainly over delivers each and every month. His newsletters are packed with practical “no hype ” marketing strategies that make a difference when applied to any business, in any industry.
He offers you hardcore proven strategies — some that remind you to get back to the basics — while some you may have never thought about before. He does this with one outcome in mind: to help you become a better marketer and get you results, fast.
I anxiously wait for Seductive Selling every month. Then I purposely block time to read it uninterrupted. And then I schedule time to implement many of the things I have learned each month because there are so many. Trust me, once you start reading it, you will want to do the same thing too!”
So do what Kendra did and take me on on the New free trial offer at http://www.kingofcopy.com/ssnl – but only do this if you’re serious about making money and you’re serious about making it fast! (And watch the video to discover more about the 18 free gifts you get.)
Now go sell something, Craig
P.S. There’s a reason why we are read in 13 countries and into our fourth year of publishing, find out at http://www.kingofcopy.com/ssnl
***
SLASH $50 BUCKS OFF Special — ENDS JUNE 15th!: http://www.kingofcopy.com/special
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Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby
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Many people hear things like “if you want to get your prospect’s attention, then talk about the things they are talking about right now.”
This goes way back to Robert Collier’s comments on “entering the conversation your prospect is currently having inside their heads.”
The problem is, most people do this all wrong.
So for example, the most obvious thing people are talking about nowadays is how the recession is impacting your business or how the recession is preventing you from making your house payments or whatever.
But merely saying this alone is like running an ad that says you’re a veterinarian and you take care of pets. It’s not going to make anyone do anything.
See, when you’re towing the current event party line, what you really want to talk about is how you’re solving your prospect’s problems that’ve developed as a result of whatever current event you’re mentioning.
So you want to talk about the frustrations they’re having because things are getting tight… you want to talk about how sad it is Americans across the country are living in fear over not being able to pay their bills and stay current on things… about how uncertain things are and not knowing what to do based on what the government’s telling us.
Tap into your prospects fears and into what’s keeping them lying in bed awake at night. Talk about things that touch their heart and soul — not things that just skim the surface of their skin.
It’ll make a big difference to your prospects — and to your sales.
Now go sell something, Craig
P.S. Regardless of WHAT real estate market you’re working in, without this ONE tool, you will NEVER make the kind of money you deserve: http://www.kingofcopy.com/abcre
***
SLASH $50 BUCKS OFF Special — ENDING SOON!: http://www.kingofcopy.com/special
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Check out ALL the King’s products at http://www.kingofcopy.com/products
Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby
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Being an entrepreneur isn’t easy.
You’re responsible for everything including selling… marketing… computers… employees… product development… and paying taxes, just to name a few.
And while most people think the key to getting everything done is managing time, this is a myth. In fact, nothing can be further from the truth.
See, you can’t manage time, any more than you can manage gravity, right?
But you can manage yourself and you can manage what gets your attention.
Meaning, what to give your attention to, determines what gets done, your attention is what you should focus on managing.
I have many different things going on, and when I need to get a LOT of work done, very fast, one of the most effective ways of doing this, is to use a timer.
I have a little white square digital timer sitting here on my desk right in front of me, that counts down time, backwards, from any length of time I set it to, down to zero.
So for example, when I’m writing my monthly offline newsletter, Seductive Selling, and I need to get stuff done, rapidly… I’ll set that timer to 30 minutes. Then, I literally won’t move or get up or look at e-mail or surf the web or do anything other than write my newsletter, until that timer hits “zero,” and the alarm goes off.
Now don’t get me wrong, that 30 minutes is like 30 minutes of hell. No different than running or swimming for 30 minutes straight with literally no stopping for breath.
But what you’re going to get done in that time-frame, will typically far surpass anything else you’re going to get done in the same time-frame without using this timer technique.
Remember, the things that separate the student who graduates from college with a 3.8 average, and the student who graduates with a 3.5 average, are very subtle. Certain ways of studying, certain methods of recalling information that would otherwise be undetectable by the untrained eye.
And business is no different. It’s these little subtle actions that differentiate the people who are incredibly prolific and successful, and the people who are doing “ok,” but who never seem to be able to get things off the ground the way they have the potential to.
This “timer technique” is one of these subtleties, so I suggest you use it. It allows me to get multiple things done, quickly and quietly, and incredibly efficiently.
We’re into our fourth year of publishing Seductive Selling, and it’s never been late or sloppy. And I’ve never put out an issue that was “a little under par.”
And this technique is one of the many reasons why. Don’t believe me, though. Instead, listen to the video and audio testimonials I have at http://www.kingofcopy.com/ssnl/testimonials
I suggest you try this timer technique — I think you’ll be very happy with your results.
Now go sell something, Craig
P.S. SUCK the hidden money right out of your business, Free at http://www.kingofcopy.com/ssnl (watch the kooky video!)
***
SLASH $50 BUCKS OFF Special — ENDING SOON!: http://www.kingofcopy.com/special
Seductive Selling now yours, FREE: http://www.kingofcopy.com/ssnl
Check out ALL the King’s products at http://www.kingofcopy.com/products
Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby
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